Oktopost vs. SmarterQueue

The product is very easy to use. And the features are very good. I have not experienced anything less appropriate. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.

Incentivized

It's a great platform that can easily schedule posts, and create evergreen posting by creating queues with different categories of posts. SmarterQueue allows you to create a range of content categories (tips, updates, quotes, images, videos, promotions, stories, case studies, etc) and choose where to post the various categories of content so you don't blast all your channels with the same content (have content specific channels). The interface is very clean, easy to use, and simple to navigate through, and has an AI assistant to help you create content and content variations. What I like the most creating an evergreen queue to which I can simply keep adding new content to and the posting is taken of.

Incentivized

• An all-in-one platform that organizes all content across multiple accounts.
• Provides consistent user experience help, representatives were quick to schedule phone calls or walk-throughs whenever we had issues.
• Easily accessible by the entire team, don't have to rely on one person to do everything or avoid being in the platform simultaneously.

Incentivized

• Queueing of posts to create evergreen content
• Setting up different categories of posts
• AI-assisted generating content and content variations
• Searching competition
• Post on Google My Business

Incentivized

• Make Google (G+) allow personal submitals through Oktopost. Let me make this clear, this is NOT an Oktopost problem, this is a Google problem!! But I put this down here because it is the only missing link to creating a total social media tool kit.
• When I first started there were very few support documents and learning resources. I think I was one of the first to sign up. Since then they have clearly been working on filling the learning center with information. Keep up the good work!
• The emails that start off with "My name is Mark Lerner, Director of Marketing at Oktopost.... ;-) Mike 50 emails later I know who you are. Introduce the wife and kids next please ;-)

• AI-content generation can be improved
• Sometimes slow to load up queue and unresponsive
• Have more flexible plan to choose exactly the number of channels we want and only pay for what we use

Incentivized

I don't think there is a need to change over to another platform. From the little that I've heard, Oktopost is comparable if not better than its competing products. We also have a great personal relationship with Oktopost's founders and team and enjoy collaborating in various forms with them.

Because in general is very good, the support team is always happy to help and you can ask them anything. They always have the solution. I also like the new functionalities that they are implementing; each month, we have something new. The end user platform is very easy to be used by the sales people.

When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.

There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.

As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.

We use similar programs to Oktopost in our organization like Hootsuite, so we didn't really compare Oktopost against them, we just use them for different things based on familiarity and processes. There aren't any specific products that we looked to replace or compete, it was mainly looking for something that fit our needs at the time and Oktopost worked well, but we still do have people using Hootsuite as well who perform different tasks. They both have unique features and benefits that work well.

Incentivized

SmarterQueue is more comprehensive, has more features for cheaper subscriptions, and more flexible price plans to suit your business needs, whether you want to scale down or scale up. The user-friendly interface enabled a very quick learning curve for myself and for my virtual assistant. Better UI design and layout, clean, simple, intuitive to use and navigate through, and does the job well.

Incentivized

• Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
• Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
• Ability to quickly post allows for immediate input during time sensitive social discussions.

• Save time managing social media channels
• Everything is accessible in one place
• It is easy to delegate social media posting and content creation to a virtual assistant
• Good value for money for a social media management platform
• Posting on Google My Business
• Finding content ideas
• Leverage generative AI with the AI assistant to accelerate content creation

Incentivized