Olapic vs. Unsplash for Brands

Olapic

Unsplash for Brands

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Olapic	Score 6.0 out of 10	N/A	Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was…	N/A
Unsplash for Brands	Score 7.2 out of 10	N/A	Unsplash is an online community hosted by the company of the same name in Montreal, featuring photos and images that are available free. Unsplash for Business is a solution that puts content in the hands of people and add context by sharing visuals with their audiences.	N/A

Pricing

Olapic

Unsplash for Brands

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Olapic	Unsplash for Brands
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Olapic	Unsplash for Brands
Considered Both Products	Olapic Verified User Anonymous Chose Olapic We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing … Incentivized Helpful? Timothy Lakin Ecommerce Merchandising Manager Chose Olapic We had not implemented SalesForce previously, so we went with Olapic due to cost and ease of use. We are implementing SalesForce shortly, though, so we may need to reassess Olapic if they have conflicts or do not work optimally with SalesForce. We would like easier … Incentivized Helpful?	Unsplash for Brands Verified User Anonymous Chose Unsplash for Brands I would say that Unsplash for Brands is a lower-end budget and easier option for projects. Again, if you need something very specific - whether it's in industry, pose, subject, or environment, then you'll likely want something a bit more expensive with a larger library … Incentivized Helpful? Matías Arévalo Larenas Socio y Director Comercial Chose Unsplash for Brands It is easy to use, the interface works pretty well and the recommendation of similar pictures is awesome. Also the quality of the algorithm and filter work great. Incentivized Helpful? Nicole Andujar Senior Graphic Designer Chose Unsplash for Brands The ease of search is always a plus when dealing with client deadlines. Unsplash offers free options for us to be able to provide a wide choice of images for our clients to choose from as well as provide different angles of certain campaigns. We can do several options so they … Incentivized Helpful? Verified User Anonymous Chose Unsplash for Brands Stacks up well offers another option for finding copyright-free images and is directly a part of our program so I don't need to go to an external site to find other photos. Makes it extremely worthwhile to use! Also easy to teach others how to use which makes my job easier. Incentivized Helpful? Verified User Anonymous Chose Unsplash for Brands Pexels is my second favourite license-free photo service. However, is easily bettered by Unsplash. This is because of Unsplash’s superior search functionality. When searching for more than one word on Pexels, it usually focuses on the more popular, keyword out of the two. … Incentivized Helpful? Winona Harrod Graphic Designer Chose Unsplash for Brands Pixel, Wiki Commons Photos, Free photos that sites like Adobe/iStock/Shutterstock have available. Incentivized Helpful? SH Scott Halewood Digital Exerperience Coordinator Chose Unsplash for Brands I believe Unsplash has higher quality images and the images they provide are more realistic and genuine than these other brands. Incentivized Helpful? Verified User Anonymous Chose Unsplash for Brands The main difference between Unsplash for Brands and this other brand is the simplicity and the thought process put in by Unsplash for Brands while designing their site functionality and API. The UX is extremely straight forward and implementation is very quick. Incentivized Helpful? Scott Sendelweck Director Employment Brand Chose Unsplash for Brands The selection of images and current event content is what puts Unsplash above the larger enterprise solutions. The speed and ease of use also make Unsplash a more attractive product for content creation. The mobile technologies that drive image search are fantastic and far … Incentivized Helpful? Verified User Anonymous Chose Unsplash for Brands There is one obvious major advantage to Pexels (and Unsplash really) in that the images are royalty-free. We can use them without fear of being sued afterward, and we don't even have to create an account, just download the image and it's ready to go. When it comes to Pexels' … Incentivized Helpful?

Features

Olapic

Unsplash for Brands

Content Creation

Comparison of Content Creation features of Product A and Product B
	Olapic 6.6 Ratings 20% below category average	Unsplash for Brands - Ratings
Ideation	6.30 Ratings	00 Ratings
Approval workflows	5.40 Ratings	00 Ratings
Content collaboration	7.10 Ratings	00 Ratings
Content calendar	7.00 Ratings	00 Ratings
Network for content licensing/production	7.40 Ratings	00 Ratings

Content Publishing

Comparison of Content Publishing features of Product A and Product B
	Olapic 6.7 Ratings 19% below category average	Unsplash for Brands - Ratings
Content hub	6.10 Ratings	00 Ratings
Forms / Gated content	6.10 Ratings	00 Ratings
Embedded CTAs	6.70 Ratings	00 Ratings
Content distribution	7.20 Ratings	00 Ratings
Content promotion	7.00 Ratings	00 Ratings
Content automation	7.40 Ratings	00 Ratings

Content Reporting & Analytics

Comparison of Content Reporting & Analytics features of Product A and Product B
	Olapic 6.3 Ratings 22% below category average	Unsplash for Brands - Ratings
Audience profiling and targeting	6.00 Ratings	00 Ratings
Closed-loop tracking and reporting	5.20 Ratings	00 Ratings
Content performance analytics	6.10 Ratings	00 Ratings
Campaign optimization dashboard	7.00 Ratings	00 Ratings
Competitive analytics	7.00 Ratings	00 Ratings

Best Alternatives
	Olapic	Unsplash for Brands
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	Adobe Express Score 8.8 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	Adobe Express Score 8.8 out of 10
Enterprises	Conductor Score 8.6 out of 10	Adobe Express Score 8.8 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Olapic	Unsplash for Brands
Likelihood to Recommend	5.6 (0 ratings)	8.0 (0 ratings)
Likelihood to Renew	- (0 ratings)	7.0 (0 ratings)

User Testimonials
	Olapic	Unsplash for Brands
Likelihood to Recommend	The concept of Olapic- being able to pull in user-generated content and use it in your marketing and website tools is very exciting; however, the software is not ideal for businesses who do not sell direct to consumers via e-comm. Incentivized Verified User Anonymous Read full review	If someone is in a specific or super-niche industry, they may not find that Unsplash for Brands is a good option for them. I would say their site and their library of photographic images are a bit more general -- so if you need something stylized, it may not be the place for you. Incentivized Verified User Anonymous Read full review
Pros	Allows you to tag new content. Keeps track of mentions and consent to repurpose content for a brand. Provides insights and trends based on social performance. Incentivized Verified User Anonymous Read full review	Provides beautiful natural and in action photos Provided royalty free imagery which is great for charities who have a budget or not budget for photography Photos are more stylistic and creative than traditional stock sites like Adobe, iStock, Shutterstock Incentivized Winona Harrod Graphic Designer Read full review
Cons	So far we haven't leveraged their seeding program to generate more content, I'm not sure how well it would work. Moderation can be somewhat tedious since our brand name is similar to words that generate unusable content on Insta, though Olapic does offer moderation services at an additional price to take away the false results. Incentivized Timothy Lakin Ecommerce Merchandising Manager Read full review	The layout and UX is not as friendly as many other similar platforms. Search engine could be improved. Bulk download would be wonderful. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	No answers on this topic	I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise. Incentivized Scott Sendelweck Director Employment Brand Read full review
Alternatives Considered	We had not implemented Salesforce previously, so we went with Olapic due to cost and ease of use. We are implementing Salesforce shortly, though, so we may need to reassess Olapic if they have conflicts or do not work optimally with Salesforce. We would like easier cooperation with Instagram since TapShop implementation can be rough in EU markets. Incentivized Timothy Lakin Ecommerce Merchandising Manager Read full review	There is one obvious major advantage to Pexels (and Unsplash really) in that the images are royalty-free. We can use them without fear of being sued afterward, and we don't even have to create an account, just download the image and it's ready to go. When it comes to Pexels' photos, you can photoshop words on them, but sometimes you don't want a photo designed for photoshopping, you just want a photo that's ready to use, such as Unsplash. Incentivized Verified User Anonymous Read full review
Return on Investment	Increased engagement on website and app Attribution to eCommerce revenue Incentivized Verified User Anonymous Read full review	Excellent for using photos for content creation, keeps things fresh yet still on brand for our program's needs Ease of use, directly implemented in the program to directly find an image without needing to leave the site Perfect since it's free! Verified User Anonymous Read full review
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