Omnisend vs. Robly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Omnisend
Score 8.0 out of 10
N/A
Omnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.
$0
Robly
Score 8.0 out of 10
N/A
Robly is an email marketing solution designed for small businesses. It's key features are its ability to auto-resend unopened emails, pop-up widgets, and proprietary AI-powered software that sends emails based on schedules specific to each recipient.
$19
per month
Pricing
OmnisendRobly
Editions & Modules
Free plan
$0
Standard plan
$16
per month
Pro plan
$59
per month
Robly
$19
per month
Offerings
Pricing Offerings
OmnisendRobly
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsOmnisend offers three pricing plans: Free, Standard and Pro. The Free plan is used to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month and includes everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, the Pro plan can be used to send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. It also includes free SMS credits equal to the price of the Pro plan selected.
More Pricing Information
Community Pulse
OmnisendRobly
Considered Both Products
Omnisend
Chose Omnisend
I’ve used other platforms in the past, but once I started using Omnisend, I knew I didn’t want to switch. No doubts. It’s always evolving, always on track.
Chose Omnisend
Omnisend was easier to use than Mailchimp from a non techy user.
In my opinion, the change in ownership of Mailchimp has resulted in drastic, draconian and totally over the top reaction against loyal ethical customers without care or concern.
Chose Omnisend
For email campaigns we use Omnisend since the beginning. For product reviews, we used to have Yotpo app but we got rid off it as it got expensive with volume increase on our platform. Also, they did not consider our custom domain request. So, we switch to Omnisend for that as …
Chose Omnisend
We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it …
Chose Omnisend
I would say Omnisend is fairly similar in UX, usability, pre-built content templates, and customizable features. I chose Omnisend because it seemed simple to start and the price was within budget. The list segmentation and contact import features feel superior to the other …
Chose Omnisend
By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.
Chose Omnisend
At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create …
Robly
Chose Robly
Robly is better suited for a general constituency, versus a more targeted donor system like Blackbaud. It allows us to send weekly, and other general newsletter contact and updates to individuals who might not qualify as donor prospects. Alternatively, it keeps our donor …
Chose Robly
Constant Contact is better known but much more expensive for essentially the same thing. When choosing a tool, you need to consider whether the integrations are important. If they are, Robly might not be the best tool. It is more "stand-alone" than other tools. As far as pure …
Chose Robly
In comparison to Robly, Mailchimp can also be considered very user friendly for both marketing professionals and amateurs. It offers many of the same features including creative designs and analytics. We prefer to use Robly for our newsletter and bulk marketing messages because …
Chose Robly
Robly is better than most other platforms because you get better results and you also have more analytics to look at which helps you make better decisions.
Chose Robly
When trying to find an email platform to use with our company, we tried out three major softwares: Robly, Mailchimp, and Constant Contact. The price of Robly is what initially made it stand out to us, but upon using it, we also fell in love with the simplicity of the editing …
Chose Robly
Our clients that use Robly have a tremendous amount of lead turnover. They need information quickly and need to be able to respond and adjust quickly to recipient behaviors. They are working primarily with millennial contacts that digest information at a glance and primarily …
Chose Robly
I have not compared Robly with any other software, I always chose it over any other software, therefore I have no opinion about it.
Chose Robly
Tracking and follow up is better. I switched because I really like the follow up feature to those who had not opened first email.
Chose Robly
Robly is less expensive and more user friendly than Constant Contact. We selected Robly because of the reduced price and features. Constant Contact fit well with our needs, but when another organization recommended Robly to us and we tried it, we decided to stick with it. We …
Chose Robly
Robly has been much more cost effective, which is very important for us, since we are a small business. It is easier to use than Constant Contact, though we now have a significant dip in our subscribers since we've made the switch. Constant Contact didn't even compare in visual …
Chose Robly
Blows them out of the water. Better design, ease of use, formatting, layouts. Reports are more detailed. Worth the additional cost from CC. Client datebase mgmt is much easier and better tracking.
Chose Robly
Constant Contact is much more restrictive in your ability to create a truly branded campaign. Robly has much more of a custom template set up and the tools you need to make a campaign yours and distinctive from a typical template. Constant Contact did have the ability for a …
Chose Robly
More functionality than Constant Contact.
Chose Robly
We like Robly. We love the logo too. Send us freebies. We would like to have more use of CRM on Robly. We would like to use Robly as a CRM and integrate it with our email lists on Facebook and Zoho (which we use). We need to get people more inclined to interact back with us in …
Chose Robly
We chose Robly initially because they boasted the ability to receive 50% more opens through most email marketing campaigns. We've been happy with their service and software and plan to continue use [it].
Chose Robly
We switched to robly after they advertised 50% more opens. Among the various features of their software, we have created much better looking email messages, as well as increased options for sending and reviewing the response to the message. Robly also offered better pricing …
Chose Robly
We chose Robly for the lower cost and OpenGen - it has served us better than Constant Contact which was more than triple the price.
Chose Robly
We outgrew the simple and minimalist service TinyLetter affords.
Chose Robly
Robly has much of the same functionality as Constant Contact. I find Robly's interface to be more intuitive. Robly allows us to upload as many images and documents as we want, without charging us extra. Robly's subscription price is lower than Constant Contact. Their …
Chose Robly
I had used Constant Contact for years, needed a change, like their drip deployment, and follow up deployment [times] number of days after the initial deployment.
Features
OmnisendRobly
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Omnisend
7.2
Ratings
10% below category average
Robly
7.0
Ratings
13% below category average
WYSIWYG email editor8.10 Ratings5.60 Ratings
Dynamic content5.10 Ratings6.10 Ratings
Ability to test dynamic content8.20 Ratings00 Ratings
Landing pages9.10 Ratings00 Ratings
A/B testing8.10 Ratings6.50 Ratings
Mobile optimization8.60 Ratings7.00 Ratings
Email deliverability reporting6.50 Ratings9.00 Ratings
List management6.10 Ratings7.50 Ratings
Triggered drip sequences4.60 Ratings7.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Omnisend
6.6
Ratings
15% below category average
Robly
8.1
Ratings
5% above category average
Dashboards5.60 Ratings00 Ratings
Standard reports5.60 Ratings8.10 Ratings
Custom reports8.60 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Omnisend
9.2
Ratings
14% above category average
Robly
-
Ratings
Link Tracking9.20 Ratings00 Ratings
Image Validation9.20 Ratings00 Ratings
Inbox Display9.20 Ratings00 Ratings
Email Previews9.10 Ratings00 Ratings
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OmnisendRobly
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Score 10.0 out of 10
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VerticalResponse
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Score 10.0 out of 10
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Score 10.0 out of 10
Enterprises
Emma by Marigold
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Score 9.4 out of 10
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User Ratings
OmnisendRobly
Likelihood to Recommend
5.7
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(0 ratings)
Usability
8.4
(0 ratings)
8.0
(0 ratings)
Support Rating
5.0
(0 ratings)
7.3
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
User Testimonials
OmnisendRobly
Likelihood to Recommend
So, when everything goes smoothly, all companies seem great. But the real test comes when things go wrong — that’s when you see a company’s true face and values.
Not so long ago, we, as a company, ran into some serious issues: domain reputation problems, bugs in our email programs, and more. And of course, all of this happened right in the middle of a newsletter campaign — perfect timing, right?
But here’s the thing: the Omnisend team and their local partners are absolute professionals. I’m not super technical, and a lot of the behind-the-scenes stuff is beyond me, but the support team guided me step by step with patience, clarity, and real-life examples throughout the whole investigation process.
I’m genuinely happy I chose this platform. No matter what the issue was or what caused it, they treated it like their own and committed to helping me solve it.
Polite. Fast. Warm. Professional.
That’s the standard Omnisend sets — and it's a tough one for competitors to match.
I also want to give a personal thank you to Baarath — we exchanged quite a few emails, and he really stood out. While support shifts change, he became my support superhero.
All the best to the Omnisend team — keep doing what you do!
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Robly can become easily exploitable for advertising agency services, which rely mostly on stable dynamics to make sure that marketing campaigns work and provide enough results to see profits. In other words, if Robly is managed from a purely professional methodology, better results can be obtained. Robly can also be used to manage small sales where you can better organize information about a specific customer, such as their contact details and history of interactions through different sales operations by the company, so it is not only possible to focus its use on mass marketing, but also intimate businesses that require some degree of administrative control in relation to new message alert notifications. If used in conjunction with services oriented to the execution of seminar sessions or online classes, it is possible to send mailings to groups, where the content information of each session allows viewing different documents and material of various formats from the e-mail, and thus make the sessions to be held seem more attractive to the public. This strategy is very feasible if you are going to sell a product explaining its use and characteristics.
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Pros
  • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
  • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
  • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
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  • Ease of use. We switched to Robly from Constant Contact, and find it much more intuitive.
  • Reporting. At a glance, we can see how effective our campaigns have been.
  • I don't have a lot of experience with HTML, but I'm able to create good looking e-mails using the tools provided by Robly.
  • The price is right! Our non-profit saved money by switching from Constant Contact to Robly.
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Cons
  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
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  • The emails do not allow us to add certain tools that would improve our management in the case of data collection, such as the application of interactive surveys within these emails.
  • It does not integrate with services such as Survey Gizmo, which would be useful for structuring surveys.
  • It also does not integrate with sufficient cloud backup platforms, which forces us to export our customer list data manually, and this can lead to errors.
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Likelihood to Renew
No answers on this topic
Because we like the price and value. The annual subscription model allows us to maximize usage without worrying too much about cost, being a small mom and pop outfit.
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Usability
Im so so happy how everything goes so smooth! Its so good for small businesses. I hope I will grow my audience and I will go on paid version bcs they really deserve my money.
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Overall Robly's usability can be considered easy and intuitive. For experienced marketing professionals this program would not be challenging to navigate even on the first uses. There may be a slight learning curve for amateur users but overall it is fairly simple and easy to use and creates professional results.
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Support Rating
Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
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We sometimes got through to a message taking service but they were not able to resolve our issue with a one-call solution necessarily always.
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Implementation Rating
No answers on this topic
We should have been granted a MOBILE RESPONSIVE email template from the get-go. We were never offered any alternatives.
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Alternatives Considered
At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
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When trying to find an email platform to use with our company, we tried out three major softwares: Robly, Mailchimp, and Constant Contact. The price of Robly is what initially made it stand out to us, but upon using it, we also fell in love with the simplicity of the editing options and the easy navigation and organization of our many lists of contacts. It was a clear choice of which software to go with in the end - Robly ran by a landslide!
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Return on Investment
  • I am able to see if ordered were placed based on who opened the email and clicked on links.
  • It’s had a positive impact on my business by being able to see what emails have produced direct sales.
  • It has helped to increase website traffic
  • It has allowed my to expand how I can communicate with potential customers.
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  • Robly has enabled us to become more efficient in communicating with our audience. Because of the small size of our organization, we have a limited number of hours to dedicate to crafting communication with our audience. The ease of use of Robly means that we can spend less time on the mechanics of creating mass emails and more time on the quality of the communication itself.
  • Since we started using Robly, our Opt-outs, Spam and Bounce rates (which were already quite low) have dwindled to practically nothing. Over our last 10 campaigns, we had 6 emails bounce, 1 marked as spam, and 18 opt-outs out of over 30K emails delivered.
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ScreenShots

Omnisend Screenshots

Screenshot of an overview of landing pages, with OmnisendScreenshot of an overview of email marketing, with OmnisendScreenshot of a description of Omnisend's pre-built ecommerce workflowsScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's reporting