Opal

Opal

Opal

10 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Opal	Score 9.1 out of 10	Enterprise companies (1,001+ employees)	Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…	$8.29 per month

Pricing

Opal

Editions & Modules

Opal Pro: $8.29
per month
Opal: Free Forever
Teams Pro: Custom Pricing
per month

Offerings

Pricing Offerings
Opal
Free Trial
No
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Opal
Considered Both Products	Opal Kenji Onozawa Social Media Manager Chose Opal I've used Percolate and it's said to be a competitor of Opal, but in reality, it's a tool I've struggled with. It's fine for day-to-day scheduling and publishing, but lacks the flexibility and functionality of Opal. Opal really feels like it was built by storytellers where … Incentivized Helpful? Teena Thach Associate Community Manager Chose Opal You get for what you paid for. Opal has more features. Incentivized Helpful? Kelly Rigotti Director of Digital Marketing Chose Opal I have used Kapost, which has a better editorial calendar sharing functionality for non users, but which is not as good for social, content planning or publishing. Incentivized Helpful? Verified User Anonymous Chose Opal Opal is the most streamlined and visual of the options I've seen. In a high-speed industry where collaboration platforms MUST work quickly and be highly visual, the platform's attention to UX is a game-changer. Incentivized Helpful?

Best Alternatives
	Opal
Small Businesses	HubSpot Marketing Hub Score 8.8 out of 10
Medium-sized Companies	Brandfolder Score 9.0 out of 10
Enterprises	Adobe Marketing Cloud Score 9.3 out of 10
All Alternatives	View all alternatives

User Ratings
	Opal
Likelihood to Recommend	9.2 (0 ratings)
Likelihood to Renew	10.0 (0 ratings)

User Testimonials
	Opal
Likelihood to Recommend	If a team can afford to pay for Opal and dedicate resources to properly onboard everyone and maintain organization, I'd absolutely highly recommend it. Incentivized Verified User Anonymous Read full review
Pros	Allows me to present visuals of content that's easy to understand. Review processes are made simple and are streamlined. Helps me stay within character count when planning content. Jasmine Sullivan Sr. Specialist, Communications Read full review
Cons	I would love it if Opal integrated social publishing into their tool. It would be beneficial if at least some basic analytics were brought back into the tool so we could then review content performance within the same tool as creative teams. I've felt like at times the process of creating and sharing presentations was a bit tedious. It'd be nice if was a bit simpler. Incentivized Kenji Onozawa Social Media Manager Read full review
Alternatives Considered	I've used Percolate and it's said to be a competitor of Opal, but in reality, it's a tool I've struggled with. It's fine for day-to-day scheduling and publishing, but lacks the flexibility and functionality of Opal. Opal really feels like it was built by storytellers where Percolate feels like it was built purely by an engineering team. Incentivized Kenji Onozawa Social Media Manager Read full review
Return on Investment	Always ahead of the game when it comes to planning Incentivized Teena Thach Associate Community Manager Read full review
ScreenShots	Opal Screenshots