OpenText Lens vs. Cyfe, by Traject

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• Cyfe makes it easy to create a professional looking dashboards in a short amount of time. With so many built-in data sources and the intuitive nature of the interface, you can have beautiful looking charts and graphs in no time!
• One of the best features of Cyfe is the many data sources built-in and that each dashboard is not constrained to one source. One of the drawbacks I've seen in other tools is the limited ability to pull from multiple Google Analytics profiles, multiple AdWords accounts or from both AdWords and Bing in one dashboard. Cyfe has no such limitation.
• Google Spreadsheets - if the data you need to show is not available via an API, being able to pull from Google spreadsheets is a great solution. Once set up, you can add data whenever you need to the spreadsheet and your widgets in the Cyfe dashboard are automatically updated. Huge time saver!

• Sometimes the percentages in Cyfe seem off. We'll review the numbers month over month in Google Analytics and the same numbers are pulled into Cyfe, and yet Cyfe reports a different percentage
• It would be nice if Cyfe had more styling and layout choices to brand it more to our company's style and look

Incentivized

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

My company already subscribed to Cyfe when I began, so for me there wasn't any shopping around. While Cyfe does pull straight from the "back end" side of many social media platforms, or from Google Analytics for websites, the benefit is that you can see all the stats in one place rather than having to log in to so many other platforms to grab those metrics.

Incentivized

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations