OpenText Magellan vs. smartocto

It depends on extensibility, set-up, access & style. Actuate performs fairly well, but has performance issues because it sits on top of eclipse, which sits on top of Java. Extensibility usually comes at that price. Set-up is fairly straightforward and it can be secured.

Incentivized

smartocto is very well suited to measuring blog performance, gaining insights into topics that resonate & measuring how well your content team is performing. It makes for a good, user-friendly alternative to GA4. It could do with better SEO tracking features as this is what most B2B content teams are focused on.

• Ability to connect to different kinds of sources, including web services, and customize those queries to the extend needed
• Provide tools to customize the look & feel of the reports as much as needed, even being able to choose different appearances for different outputs
• Allowing scripting in the reports extends the functionality available
• Allowing to embed reports without further licensing and maintaining all the functionality

Incentivized

• Providing actionable data the moment that you need it
• Providing a clear and easy to use UX
• Very flexible when it comes to the configuration for your particular business

• Report rendering can take a long time for large reports (250,000+ pages) - we run these in batch over night
• The deployment of production code from development to test to production enviroments can be complex due to the number of components that must compile

Incentivized

• CPI is sometimes harder to understand but once you do it is of great help for business strategy
• Video content analysis could be improved but it is sufficient enough.

I am no longer working for the company that was using Actuate but I believe they would continue to use it because the stitching costs would be to high. It would require a complete rewrite of the reports and the never version of Actuate (BIRT) even required an almost complete report rewrite

Incentivized

It is quite intuitive to use. It is fit specifically for doing sentiment, emotion, and intention analysis as well as text classification and text summarization. I would have given 10 if it is fit for the purpose of doing image processing and analysis as well. There is a huge market to analyze video and image data.

Incentivized

smartocto is a very user-friendly tool, with a smart & clean interface.

Always there on the front and backend for us and the client.

It is vastly superior to these in many ways, for complex reporting it is a much more sophisticated solution. Visualizations are very good. Javascript extensibility is very powerful, others don't support this or as well. Pentaho and MS are both OLAP oriented. Pentaho is moving more toward big data, which was not our primary focus. Others are stuck in the Crystal Reports Band metaphor.

Google Analytics is a general type analytics better suited for sales than media environment. It gives good overview data but it is hard to setup a system in a newsroom where you could make data driven decisions on future content. smartocto is editorial analytics suite and is easier to use in a newsroom.

• Actuate can handle 50 to 60 sub reports inside a report very well.
• Dynamically creating the datasource, chart, graph, reports are the main advantages. We can do any level of drilling, and can create a performance matrix dashboard efficiently.

• We have onboarded 70 old-school journalists to daily reporting and data retrospect. The a/b testing solution had proven that we have drastically improved our CTR.