Optimizely One vs. Strapi

It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.

Incentivized

1. If a headless CMS is needed. 2. Need the cms UI to be clean. 3. There is a need for customization options in the UI and API as well. 4. Expertise in javascript and need cms with node js backend. 5. Want auth APIs pre-made. 6. Easy to customize the backend as well. 7. The user interface can be fully customizable.

Incentivized

• Provides quicker release cycle for the way the product cards should be displayed.
• Provides feedback for new product introduction and how it'll be perceived.
• Allows rapid blackout from user experience changes that alters traffic flow.

Incentivized

• Free and open source.
• CMS UI is nice and clean.
• Customization options.
• Regular updates and bug fixes.
• Easy to find and understand docs.
• Blogs available to learn more.
• Plugin eco system.

Incentivized

• Can use better interface for managing test, including scheduling and notification.
• Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
• Notification on various aspects can be made more powerful and granular if such a need arise.

Incentivized

• Tutorial videos.
• Use typescript for it's backend.
• Detailed explanation of commands available.
• More clear docs for releasing.

Incentivized

There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.

Incentivized

• Almost immediate payoff in terms of the benefit.
• Easy to justify the TTM benefits to upper management.
• Still somewhat hard to justify ROI, though this is not my expertise.

Incentivized

• Easy to setup.
• Customize the ui.
• Increased productivity.
• Get prebuilt auth apis.
• Customize the backend and add new apis.

Incentivized