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Optimove vs. ReferralCandy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimove
Score 6.0 out of 10
N/A
Optimove is a retention automation platform designed to help marketers analyze and optimize campaigns with the goal of reducing churn.N/A
ReferralCandy
Score 9.7 out of 10
N/A
ReferralCandy is an email-based customer referral platform.
$39
per month
Pricing
OptimoveReferralCandy
Editions & Modules
No answers on this topic
Premium
$39
per month
Plus
$239
per month
Offerings
Pricing Offerings
OptimoveReferralCandy
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWherever you are on your marketing journey, you want a solution tailored to your specific needs and approach. Optimove’s Customer-Led Marketing Platform empowers you to start with your customers and win their loyalty for life.Premium Plan: Starts at $39/month + up to 5% of Revenue generated by ReferralCandy Plus Plan: Starts at $239/month + 1.5% of Revenue generated by ReferralCandy
More Pricing Information
Community Pulse
OptimoveReferralCandy
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User Ratings
OptimoveReferralCandy
Likelihood to Recommend
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
OptimoveReferralCandy
Likelihood to Recommend
No answers on this topic
ReferralCandy is overall a great tool that saves me time and money. Creating a referral program on your own is incredibly difficult and this tool allows for an automated system to send us an option to opt into the referral program. Their customer success team is very helpful and they're quick to get back to us when we have a question. We also love the ban feature when a customer abuses the referral program.
Verified User
Anonymous
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Pros
No answers on this topic
  • ReferralCandy has an easy set up that is easy to use.
  • The automation of referral candy saves me a lot of time.
  • ReferralCandy has great communication when I need assistance.
Verified User
Anonymous
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Cons
No answers on this topic
  • I think they could offer more granular control when it comes to how and when customers are emailed. For instance, one option just says "Don’t worry! We automatically stop sending reminders if your customers don’t read them". I want to worry, advertising is a delicate balance of trust with your customers and I don't want to turn them off by hitting them up too much.
  • I have no idea if this is theoretically possible, but how they track referrals (through an external site) can be blocked by adblockers. Wish there was a more local (to our website) way to track referrals.
  • It would be nice if ReferralCandy allowed basic dictionary word selection or a "bank" of messages that are the defaults for sharing on social media so that every shared message (because what customer actually changes the default message?) isn't the same.
Verified User
Anonymous
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Support Rating
No answers on this topic
ReferralCandy went above and beyond when it came to the initial integration of their app with our e-commerce store. They walked us through, step by step, how to install it, and then spent time helping track down a display bug that had popped up, giving us a couple free months for our trouble even!
Verified User
Anonymous
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Return on Investment
No answers on this topic
  • There's been no negative impact
  • We have increased word of mouth advertising by incentivizing customers who would otherwise not post about our products
  • We have raised brand awareness by having more links pointed back to our ecommerce store on social media
Verified User
Anonymous
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ScreenShots

Optimove Screenshots

Screenshot of Optimove’s predictive micro-segmentation technology, which powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Customers with similar expressed or implied characteristics and preferences are grouped into dynamic micro-segments, which are the building blocks of hyper-personalized relationship marketing campaigns.Screenshot of Optimove's customized predictive customer model, that reflects the user's distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response history. This consolidated dataset is continuously maintained as a 360° Single Customer View, accessible to the organization as a marketer’s data mart, and used to orchestrate individualized customer relationships across all available channels.Screenshot of how Optimove transforms a digital platforms into personalized experiences with individualized content recommendations from the first visit. This helps to increase a marketing campaigns’ engagement and effectiveness with personalized and timely messaging, and enables users to stay ahead of their audiences' evolving interests by discovering and showcasing the most popular content in real-time.Screenshot of how Optimove empowers marketers to orchestrate multi-channel customer communications, and to create customer-led journeys by combining a distinct messaging prioritization and customer exclusion framework with Optimove’s realtime decisioning engine.Screenshot of Optibot, a relationship marketing bot, which surfaces actionable insights for the continuous optimization of customer communications. By autonomously identifying untapped revenue opportunities within a customer base, Optibot makes it possible to leverage data for ongoing performance improvement on a large scale.

ReferralCandy Screenshots

Screenshot of ReferralCandy dashboard -- see referral sales and revenueScreenshot of Widgets to promote the referral program among a customer baseScreenshot of Connect ReferralCandy with a Klaviyo accountScreenshot of Set up referral program rewards: Coupons, cash and custom