The basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.
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WhatCounts
Score 4.0 out of 10
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WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand.
Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…
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Pricing
Oracle CRM On Demand
WhatCounts
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Oracle CRM On Demand
WhatCounts
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Oracle CRM On Demand
WhatCounts
Features
Oracle CRM On Demand
WhatCounts
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Oracle CRM On Demand
8.9
Ratings
14% above category average
WhatCounts
-
Ratings
Customer data management / contact management
8.00 Ratings
00 Ratings
Workflow management
9.00 Ratings
00 Ratings
Territory management
8.00 Ratings
00 Ratings
Opportunity management
8.00 Ratings
00 Ratings
Integration with email client (e.g., Outlook or Gmail)
9.00 Ratings
00 Ratings
Contract management
9.00 Ratings
00 Ratings
Quote & order management
10.00 Ratings
00 Ratings
Interaction tracking
9.00 Ratings
00 Ratings
Channel / partner relationship management
10.00 Ratings
00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Oracle CRM On Demand
9.7
Ratings
25% above category average
WhatCounts
-
Ratings
Case management
10.00 Ratings
00 Ratings
Call center management
10.00 Ratings
00 Ratings
Help desk management
9.00 Ratings
00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Oracle CRM On Demand
8.5
Ratings
11% above category average
WhatCounts
-
Ratings
Lead management
8.00 Ratings
00 Ratings
Email marketing
9.00 Ratings
00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Oracle CRM On Demand
9.0
Ratings
17% above category average
WhatCounts
-
Ratings
Task management
9.00 Ratings
00 Ratings
Billing and invoicing management
9.00 Ratings
00 Ratings
Reporting
9.00 Ratings
00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Oracle CRM On Demand
9.1
Ratings
18% above category average
WhatCounts
-
Ratings
Forecasting
10.00 Ratings
00 Ratings
Pipeline visualization
8.20 Ratings
00 Ratings
Customizable reports
9.00 Ratings
00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Oracle CRM On Demand
8.7
Ratings
15% above category average
WhatCounts
-
Ratings
Custom fields
9.00 Ratings
00 Ratings
Custom objects
9.00 Ratings
00 Ratings
Scripting environment
7.80 Ratings
00 Ratings
API for custom integration
9.00 Ratings
00 Ratings
Security
Comparison of Security features of Product A and Product B
Oracle CRM On Demand
9.5
Ratings
13% above category average
WhatCounts
-
Ratings
Single sign-on capability
10.00 Ratings
00 Ratings
Role-based user permissions
9.00 Ratings
00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Oracle CRM On Demand
9.0
Ratings
20% above category average
WhatCounts
-
Ratings
Social data
9.00 Ratings
00 Ratings
Social engagement
9.00 Ratings
00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Oracle CRM On Demand
9.0
Ratings
20% above category average
WhatCounts
-
Ratings
Marketing automation
9.00 Ratings
00 Ratings
Compensation management
9.00 Ratings
00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Oracle CRM On Demand
9.0
Ratings
20% above category average
WhatCounts
-
Ratings
Mobile access
9.00 Ratings
00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Oracle CRM On Demand
-
Ratings
WhatCounts
9.8
Ratings
21% above category average
WYSIWYG email editor
00 Ratings
9.00 Ratings
Landing pages
00 Ratings
10.00 Ratings
A/B testing
00 Ratings
10.00 Ratings
Mobile optimization
00 Ratings
10.00 Ratings
Email deliverability reporting
00 Ratings
10.00 Ratings
List management
00 Ratings
10.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
Application customization is a key strength. We can create custom home page experiences for each type of user, customize object layouts to change dynamically depending on object type, and create an embedded sales process unique to our organization that helps facilitate the user through the process by specifying required fields dependent on what stage of the process they are in. The ability to customize goes directly to the success of user adoption - the fact that we can customize layouts and processes to support our internal business processes helps users make the most of the system.
Robust Reporting. The reporting and data warehouse capabilities are excellent. We have thousands of custom reports delivered in a number of ways - on home pages, on dashboards, on demand through the reporting menu, and on custom web tabs. These reports range from simple lists to complex multi-object analyses.
Ability to get data in and get data out. CRMOD makes it very easy to import data into any object. This is helpful for importing lists or making mass changes. Exporting data is equally easy, both from an administrator standpoint and for the user. Users can display a list or do a custom advanced search and then easily export the data to Excel without any admin help. They can also export from any report, which is helpful when sales data needs to be combined with other financial data in a larger analysis.
The system's workflow capabilities allow us to improve field validation, send important notifications, and enforce business process requirements.
We receive super customer service from a dedicated account representative.
The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
A scripting mechanism is needed to customize the data entry forms. As any data driven system, Oracle CRM on demand is as reliable as its data is. Having sales people entering and maintaining the data you have to make sure they are doing that and not cutting corners. One way to do that is to enforce the business requirements in the entry forms.
User interface / user experience definitely can and should be improved.
It needs a way to send automatic reports on a schedule via email.
Support: as usual the Oracle support tends to be tedious and lengthy.
Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
Much easier for us to track sales leads as we have had almost universal adoption and continued user interaction with the program as opposed to our previous tool, Salesforce. CRM has likely cut back on many hours of calls and check-ups with its easy to use system.
Customer feedback has been much improved as we are able to track any areas that need additional focus and address them immediately.
We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.