Oracle Marketing vs. TRIFFT Loyalty Cloud
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Oracle Marketing | Score7.1 out of 10 | N/A | Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects. | $2,000 per month |
 TRIFFT Loyalty Cloud | N/A | N/A | TRIFFT Loyalty Cloud is a no-code loyalty toolkit built specifically to address the needs of retailers by enabling them to deliver engaging enterprise-grade loyalty experiences to their customers. The TRIFFT platform combines a loyalty engine, supporting all modern loyalty mechanics, with flexible engagement and communication features used to build and strengthen customer relationships. By providing a Microsoft Azure-based backend and consumer-facing channels,… | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | Optional | Required | ||||||||||||||
| Additional Details | CX Marketing pricing is a function of usage. | — | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Social Media Marketing | ||||||||||||||||||||||||||||||||
| Reporting & Analytics |
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| Platform & Infrastructure |
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| Oracle Marketing | TRIFFT Loyalty Cloud | |
|---|---|---|
| Likelihood to Recommend | 7.0 | - |
| Likelihood to Renew | 10.0 | - |
| Usability | 10.0 | - |
| Availability | 8.1 | - |
| Performance | 6.6 | - |
| Support Rating | 9.9 | - |
| In-Person Training | 7.3 | - |
| Online Training | 7.6 | - |
| Implementation Rating | 8.8 | - |
| Configurability | 6.4 | - |
| Ease of integration | 2.0 | - |
| Product Scalability | 8.5 | - |
| Vendor post-sale | 6.4 | - |
| Vendor pre-sale | 7.3 | - |