Oracle Marketing vs. WhatCounts
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Oracle Marketing | Score7.1 out of 10 | N/A | Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects. | $2,000 per month |
 WhatCounts | Score4 out of 10 | N/A | WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with… | N/A |
| Oracle Marketing | WhatCounts | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | CX Marketing pricing is a function of usage. | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Oracle Marketing | WhatCounts | |||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Email & Online Marketing |
| |||||||||||||||||||||||||||||||
| Lead Management |
| |||||||||||||||||||||||||||||||
| Campaign Management |
| |||||||||||||||||||||||||||||||
| Social Media Marketing | ||||||||||||||||||||||||||||||||
| Reporting & Analytics |
| |||||||||||||||||||||||||||||||
| Platform & Infrastructure |
| |||||||||||||||||||||||||||||||
| Oracle Marketing | WhatCounts | |
|---|---|---|
| Likelihood to Recommend | 7.0 | 10.0 |
| Likelihood to Renew | 10.0 | - |
| Usability | 10.0 | - |
| Availability | 8.1 | - |
| Performance | 6.6 | - |
| Support Rating | 9.9 | 10.0 |
| In-Person Training | 7.3 | - |
| Online Training | 7.6 | - |
| Implementation Rating | 8.8 | - |
| Configurability | 6.4 | - |
| Ease of integration | 2.0 | - |
| Product Scalability | 8.5 | - |
| Vendor post-sale | 6.4 | - |
| Vendor pre-sale | 7.3 | - |