Ortto vs. Smaply

Ortto

Smaply

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Ortto	Score 9.0 out of 10	Mid-Size Companies (51-1,000 employees)	Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…	$199 per month month-to-month commitment with 5,000 contacts
Smaply	Score 6.7 out of 10	N/A	The Smaply app enables teams to digitize, centralize and standardize their customer experience insights. Teams can together work on journey maps, personas and stakeholder maps, collect feedback from others, and create professional exports. Its training program helps teams to understand and apply human-centered approaches.	$0 per month per user

Pricing

Ortto

Smaply

Editions & Modules

Starter: $199
per month month-to-month commitment with 5,000 contacts
Professional: $599
per month month-to-month commitment with 10,000 contacts
Business: $999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise: $1,999
per month annual commitment, paid monthly with 10,000 contacts

Free: 0 EUR
per month per user
Basic: 19 EUR
per month per user
Pro: 29 EUR
per month per user
Enterprise: Custom Pricing

Offerings

Pricing Offerings
Ortto	Smaply
Free Trial
Yes	No
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

10% discount for quarterly billing. 15% discount for annual billing.

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More Pricing Information

Community Pulse
	Ortto	Smaply
Considered Both Products	Ortto Michael Rastall, MBA IT Project Manager Chose Ortto Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of … Incentivized Helpful? Verified User Anonymous Chose Ortto How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! Th… Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot is the worst of the marketing automation tools. It's got a great visual editor, but it isn't auditable and doesn't provide the basic functionality most other tools do for landing page editing etc. I'm unclear why all these positive reviews exist. Yes it's cheap, but … Incentivized Helpful? Verified User Anonymous Chose Ortto Okta and Azure AD seem to work better for administering our email tenant and users for me comparatively. They just seem easier to use and I was already experienced with both. Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot stacks up okay against the competition, but there are many platforms out there that are doing the same thing, either better and/or cheaper. I recently reviewed Klaviyo and Pardot and both seem to have more capabilities then Autopilot. Mailchimp is another competitor … Incentivized Helpful? Bryan McAnulty Product Director Chose Ortto Autopilot is a modern and powerful solution that we recommend to everyone looking for a marketing automation tool. Competitors either are outdated, overpriced or lacking features. We've been happily using Autopilot for years now. The only thing we'd wish to see added is … Incentivized Helpful? Nivas Ravichandran Product Marketing - Freshsales SaaS CRM Chose Ortto Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys. Incentivized Helpful? Megan Kratzman Director of Lifecycle Marketing Chose Ortto We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing … Incentivized Helpful? Emily Muhoberac Chief Operations Officer Chose Ortto While Autopilot cannot compete with the enterprise players (like Hubspot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, … Incentivized Helpful? Quentin Aisbett Digital Strategist Chose Ortto We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former … Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot is great if you want a more visual and user-friendly campaign creator. Building journeys takes a minute to learn but a few weeks to master as there are a lot of extra functionalities that are possible. The AP support team is excellent and always answered all of our … Incentivized Helpful?	Smaply SB Sarah Bellaiche Product Design/Development Engineer Chose Smaply It’s [easier] to deal with user journey and persons thanks to Smaply. Templates and already created and there is a lot of functionalities to make a complete journey map. It’s very intuitive and we can send it easily to our team. Stakeholder map is a feature that [not many … Incentivized Helpful?

Features

Ortto

Smaply

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Ortto 9.0 Ratings 17% above category average	Smaply - Ratings
WYSIWYG email editor	8.90 Ratings	00 Ratings
Dynamic content	8.90 Ratings	00 Ratings
Ability to test dynamic content	8.90 Ratings	00 Ratings
A/B testing	8.90 Ratings	00 Ratings
Mobile optimization	8.90 Ratings	00 Ratings
Email deliverability reporting	9.90 Ratings	00 Ratings
List management	8.90 Ratings	00 Ratings
Triggered drip sequences	8.90 Ratings	00 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Ortto 9.2 Ratings 16% above category average	Smaply - Ratings
Lead nurturing automation	9.90 Ratings	00 Ratings
Data quality management	8.90 Ratings	00 Ratings
Automated sales alerts and tasks	8.90 Ratings	00 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	Ortto 8.9 Ratings 18% above category average	Smaply - Ratings
Event/webinar marketing	8.90 Ratings	00 Ratings

Social Media Marketing

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Ortto 8.9 Ratings 20% above category average	Smaply - Ratings
Dashboards	8.90 Ratings	00 Ratings
Standard reports	8.90 Ratings	00 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Ortto 8.9 Ratings 18% above category average	Smaply - Ratings
API	8.90 Ratings	00 Ratings
Customizability	8.90 Ratings	00 Ratings
Integration with Salesforce.com	8.90 Ratings	00 Ratings

Best Alternatives
	Ortto	Smaply
Small Businesses	Vbout Score 9.9 out of 10	Ortto Score 9.0 out of 10
Medium-sized Companies	PFL Direct Mail Platform Score 9.0 out of 10	Quadient Inspire Score 8.6 out of 10
Enterprises	PFL Direct Mail Platform Score 9.0 out of 10	Quadient Inspire Score 8.6 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Ortto	Smaply
Likelihood to Recommend	8.9 (0 ratings)	8.0 (0 ratings)

User Testimonials
	Ortto	Smaply
Likelihood to Recommend	It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools. Incentivized Verified User Anonymous Read full review	The solution is suitable for complex journeys with many touchpoints. The tool has the advantage of being easy to use. On the other hand, I have not found any data import solutions avoiding re-entering all the data from Excel for example. It could save a lot of time. Indeed, for me, the tool is a tool for formalizing discoveries but other solutions can be used before Incentivized MM Mathieu Montebianco UX Designer - Trainer Read full review
Pros	Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment. Easy and powerful email editing and creation built-in. No need for email template coding. Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time. Incentivized Bryan McAnulty Product Director Read full review	User journey map Personas templates Stakeholder maps Free online courses Incentivized SB Sarah Bellaiche Product Design/Development Engineer Read full review
Cons	Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others. Incentivized Emily Muhoberac Chief Operations Officer Read full review	Global look and feel Export format Text formating in sticky notes Incentivized MM Mathieu Montebianco UX Designer - Trainer Read full review
Alternatives Considered	Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of features that teams use to create email campaigns and automatically send emails. Incentivized Michael Rastall, MBA IT Project Manager Read full review	It’s [easier] to deal with user journey and persons thanks to Smaply. Templates and already created and there is a lot of functionalities to make a complete journey map. It’s very intuitive and we can send it easily to our team. Stakeholder map is a feature that [not many software] have and that is very useful so I’m happy to have it in Smaply Incentivized SB Sarah Bellaiche Product Design/Development Engineer Read full review
Return on Investment	Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager. Incentivized Verified User Anonymous Read full review	Time saving Clarity for stakeholders Sharing best practices Incentivized MM Mathieu Montebianco UX Designer - Trainer Read full review
ScreenShots	Ortto Screenshots	Smaply Screenshots