OutboundEngine vs. RD Station Marketing

OutboundEngine

RD Station Marketing

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
OutboundEngine	Score 8.5 out of 10	N/A	OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…	$199 per user
RD Station Marketing	Score 8.0 out of 10	N/A	RD Station Marketing is a marketing automation tool for SMEs in Latin America. With the software, companies can run marketing campaigns, nurture leads, and generate qualified commercial opportunities. Other features support social networks to email marketing, landing pages to pop-ups, with automation for the analysis of results.	$18 per month for up to 1,000 active contacts

Pricing

OutboundEngine

RD Station Marketing

Editions & Modules

Essential: $199
per user
Value: $299
per user
Premium: $499
per user

Light: $18
per month for up to 1,000 active contacts
Basic: $112
per month for up to 5,000 active contacts
Pro: $269
per month for up to 5,000 active contacts

Offerings

Pricing Offerings
OutboundEngine	RD Station Marketing
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

$99 per user

$535 one-time fee For implementation of the Pro plan

Additional Details

More information is available on the vendor's website.

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More Pricing Information

Community Pulse
	OutboundEngine	RD Station Marketing
Considered Both Products	OutboundEngine Verified User Anonymous Chose OutboundEngine I do not use any other similar products at this time. Several of the options that are available to me (CRMs) offer similar options but are more effort on my side. OutboundEngine is more or less automatic and I love that! Incentivized Helpful? Verified User Anonymous Chose OutboundEngine none Incentivized Helpful? Shelly Cross Broker Associate Chose OutboundEngine I've always done my own newsletters etc. so I don't have experience with other companies that provide content services. Incentivized Helpful? Verified User Anonymous Chose OutboundEngine I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but … Incentivized Helpful? Verified User Anonymous Chose OutboundEngine I have not opted for others. However, I do add my own offerings and content making me realize just how easy and cost-effective this is to do in spite of the volume OE provides. I do like postings to attract others and not be the same as others in my community. Incentivized Helpful? CELESTE PARKER Realtor Chose OutboundEngine OutboundEngine is more of a general information program that with more frequent postings. My clients are more interested in this type of postings, than one on a home I sold or open house that I am doing. However, I do have a free email program that I use several times a month … Incentivized Helpful? Greg DeFazio Sales Agent, REALTOR Chose OutboundEngine I need automated upkeep, and someone to sort out my heart Incentivized Helpful? Butch Fehr Realtor Chose OutboundEngine have used others in the past Personally I have not received any benefit in productivity from the program yes it tells me who is looking and who is most active. but that is it Incentivized Helpful? Carol Jeha Realtor Chose OutboundEngine I also use PressLike. What I like about OutboundEngine is it uses my email database to send relative topics to my clients along with social media postings. PressLike offers primarily social media, but offers more customizable ways to market myself, my listings and any other … Incentivized Helpful? LC Laura Clute broker/owner Chose OutboundEngine Intouch systems was a service I used but I don't think it is any of the ones referenced in the list. I constantly had to go in and repost things because it couldn't post to my accounts. It did also send out emails, but it wasn't getting on my social media. It was 1/3 the price … Incentivized Helpful? Gregg Anderson Branch Manager Chose OutboundEngine better content but Top of Mind has better records for client usage Incentivized Helpful? Andrea Shields Realtor Chose OutboundEngine It’s easier for me. They handle everything and they notify me and send me my stats and it’s more affordable. Incentivized Helpful? Verified User Anonymous Chose OutboundEngine N/A never tried anyone else. Incentivized Helpful? Michael Dobbs Mortgage Lender Chose OutboundEngine BNTouch is great for creating and sending mass emails but misses the automated feature entirely. Incentivized Helpful? Verified User Anonymous Chose OutboundEngine There really aren't a lot of companies out there with good Real Estate Chat solutions. Incentivized Helpful? Verified User Anonymous Chose OutboundEngine Would not use them again Incentivized Helpful? Deborah Charron Licensed Real Estate Agent Chose OutboundEngine In my opinion, they sold themselves well making false promises Incentivized Helpful? Steven Benson Owner Chose OutboundEngine OBE has automated emails, that are industry-specific, so I don't have to create them. On the surface, this is a plus, but my lead generation results have been very poor. Started writing my own emails, now the advantage from OBE is gone. OBE has social media posts, this is a … Incentivized Helpful? Joe Pacholski Sales Chose OutboundEngine Much easier to use. Representative actively engages and schedules monthly meetings and training. Incentivized Helpful? Patricia Magruder Owner Chose OutboundEngine We have not used another service. Incentivized Helpful? Fonda Hall Owner and BodyTalk Practitioner Chose OutboundEngine Affordability is important and OutboundEngine is affordable. I like the expertise in this field they have. I really appreciate they don’t constantly bother me trying to sell me more services, etc. Any time I have needed to call the company, their reps are always available. … Incentivized Helpful? Vicki Rucker Sales Associate Chose OutboundEngine OutboundEngine has better staff support, a higher level of website maintenance/knowledge for future clients. Incentivized Helpful? MH Melanie Hadley Sr. Loan Officer Chose OutboundEngine My company offers a service called Octopost where they post to my social media platforms, but I don't feel like the content is as good and it doesn't reach as much of my database as the OutboundEngine newsletters do. Incentivized Helpful? David Robnett Owner/Agent Chose OutboundEngine Have never used another service. They do a nice job at what they do. Incentivized Helpful? Verified User Anonymous Chose OutboundEngine I selected OutboundEngine after hearing about it from a friend. I had never used a similar product before. Incentivized Helpful?	RD Station Marketing No answer on this topic

Features

OutboundEngine

RD Station Marketing

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	OutboundEngine 8.1 Ratings 9% above category average	RD Station Marketing - Ratings
Mobile optimization	8.60 Ratings	00 Ratings
Email deliverability reporting	7.80 Ratings	00 Ratings
List management	7.90 Ratings	00 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	OutboundEngine 5.6 Ratings 19% below category average	RD Station Marketing - Ratings
Automated sales alerts and tasks	5.60 Ratings	00 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	OutboundEngine 7.8 Ratings 16% above category average	RD Station Marketing - Ratings
Social sharing and campaigns	7.80 Ratings	00 Ratings

Best Alternatives
	OutboundEngine	RD Station Marketing
Small Businesses	LocaliQ Score 9.0 out of 10	Vbout Score 9.9 out of 10
Medium-sized Companies	LocaliQ Score 9.0 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
Enterprises	Kentico Xperience Score 8.1 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	OutboundEngine	RD Station Marketing
Likelihood to Recommend	8.3 (0 ratings)	- (0 ratings)
Likelihood to Renew	7.0 (0 ratings)	- (0 ratings)
Usability	6.4 (0 ratings)	- (0 ratings)
Availability	8.9 (0 ratings)	- (0 ratings)
Support Rating	7.9 (0 ratings)	- (0 ratings)

User Testimonials
	OutboundEngine	RD Station Marketing
Likelihood to Recommend	OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services. Incentivized Shelly Cross Broker Associate Read full review	No answers on this topic
Pros	The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company. It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients. Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable. JS John Stevens Sales Representative Read full review	No answers on this topic
Cons	Logging into Outbound Engine on my phone is difficult because I can't save the login name and password. Being able to save it would be very helpful. Posting my new listings on social media would help if that's possible. Being informed of what you're posting on social media and when would also be helpful. Incentivized Verified User Anonymous Read full review	No answers on this topic
Likelihood to Renew	AS my business is beginning to change and with volatility in the market, I have to rely seriously on a budget. That and nearing retirement consideration has me more likely to opt out in the near future. Incentivized Verified User Anonymous Read full review	No answers on this topic
Usability	Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for AJ Annabelle Jones Photographer/Founder Read full review	No answers on this topic
Reliability and Availability	I don't recall having any issues needing to contact OutboundEngine. I believe maybe I once emailed about an issue and got a quick response. I also believe I may have messaged through the app and gotten a response. To my knowledge, there has been nothing like app errors or outages. Incentivized LC Laura Clute broker/owner Read full review	No answers on this topic
Support Rating	The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground. Maurine Montville Product Manager Read full review	No answers on this topic
Alternatives Considered	I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options. Incentivized Verified User Anonymous Read full review	No answers on this topic
Return on Investment	Outbound Engine keeps me top of mind by automatically sending articles to my database and posting to my facebook. I spend zero time researching and writing articles. I spend zero time taking great pictures. I spend zero time dealing with mailing lists. Incentivized Verified User Anonymous Read full review	No answers on this topic
ScreenShots	OutboundEngine Screenshots