OutboundEngine vs. Wishpond Propel IQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
OutboundEngine
Score 8.5 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
Wishpond Propel IQ
Score 1.2 out of 10
N/A
Wishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity. Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email…
$69
per month
Pricing
OutboundEngineWishpond Propel IQ
Editions & Modules
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
Basic
$69
per month
Pro
$119
per month
Growth
$199
per month
Offerings
Pricing Offerings
OutboundEngineWishpond Propel IQ
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$99 per userNo setup fee
Additional DetailsMore information is available on the vendor's website.Yearly plans are 36% off.
More Pricing Information
Community Pulse
OutboundEngineWishpond Propel IQ
Features
OutboundEngineWishpond Propel IQ
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
OutboundEngine
8.1
Ratings
9% above category average
Wishpond Propel IQ
1.4
Ratings
136% below category average
Mobile optimization8.60 Ratings1.00 Ratings
Email deliverability reporting7.90 Ratings2.70 Ratings
List management7.90 Ratings2.60 Ratings
WYSIWYG email editor00 Ratings1.00 Ratings
Dynamic content00 Ratings1.00 Ratings
Ability to test dynamic content00 Ratings1.00 Ratings
Landing pages00 Ratings1.10 Ratings
A/B testing00 Ratings1.00 Ratings
Triggered drip sequences00 Ratings1.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
OutboundEngine
5.8
Ratings
15% below category average
Wishpond Propel IQ
1.0
Ratings
148% below category average
Automated sales alerts and tasks5.80 Ratings1.00 Ratings
Lead nurturing automation00 Ratings1.00 Ratings
Lead scoring and grading00 Ratings1.00 Ratings
Data quality management00 Ratings1.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
OutboundEngine
7.9
Ratings
18% above category average
Wishpond Propel IQ
1.2
Ratings
139% below category average
Social sharing and campaigns7.90 Ratings1.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
OutboundEngine
-
Ratings
Wishpond Propel IQ
2.6
Ratings
89% below category average
Standard reports00 Ratings2.60 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
OutboundEngine
-
Ratings
Wishpond Propel IQ
1.1
Ratings
141% below category average
API00 Ratings1.10 Ratings
Role-based workflow & approvals00 Ratings1.10 Ratings
Customizability00 Ratings1.00 Ratings
Integration with Salesforce.com00 Ratings1.00 Ratings
User Ratings
OutboundEngineWishpond Propel IQ
Likelihood to Recommend
8.3
(0 ratings)
1.0
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
-
(0 ratings)
Usability
6.4
(0 ratings)
-
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Support Rating
7.9
(0 ratings)
1.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
OutboundEngineWishpond Propel IQ
Likelihood to Recommend
OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
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I would never recommend Wishpond to anyone. They provide a fancy marketing plan that is promptly ignored. You're far better off managing everything yourself as the things which are done are done against your instructions, or so badly it takes more time to fix them than just do them yourself. You'll have to ask for any reporting and when it is given it will be worthless as all campaigns are combined (across all advertising channels). You'll never be told what tweaks are made, keywords you specifically say not to use will be used, you won't be told how to check anything, and will have to chase up anything that is meant to be delivered. The first meeting was rescheduled, but I wasn't told, and things didn't improve from there. After 2 months I still had not received much and wasn't getting replies so had to take things up the chain. Things were then put in place, but no one ever checked if they solved anything. They didn't. One of my big problems is the only meeting times offered were between 3 and 4am my time. When the customer support person finally got in touch they also only offered between 3 and 4 am on a Sat morning. Nothing had been paid attention to at any stage. My manager's manager who is meant to solve problems has not replied to my emails from a week ago. The contract also auto renews, but there is no information on how to get out of it. I don't trust that the folks I have told I don't want to renew will pass that information on and will soon be looking into doing chargebacks on my card due to not being supplied with the services promised.
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Pros
  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
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Cons
  • Logging into Outbound Engine on my phone is difficult because I can't save the login name and password. Being able to save it would be very helpful.
  • Posting my new listings on social media would help if that's possible.
  • Being informed of what you're posting on social media and when would also be helpful.
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  • The marketing tool is still not very intuitive
  • We still don’t know how to use the contest feature
  • We wish we could have more elements to add to our landing pages
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Likelihood to Renew
AS my business is beginning to change and with volatility in the market, I have to rely seriously on a budget. That and nearing retirement consideration has me more likely to opt out in the near future.
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No answers on this topic
Usability
Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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No answers on this topic
Reliability and Availability
I don't recall having any issues needing to contact OutboundEngine. I believe maybe I once emailed about an issue and got a quick response. I also believe I may have messaged through the app and gotten a response. To my knowledge, there has been nothing like app errors or outages.
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No answers on this topic
Support Rating
The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
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Alternatives Considered
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
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I actually ended up using AgoraPulse AFTER Wishpond because my company was looking for ways to cut down our marketing budget and Agora had the contest capabilities, lead management, along with social media platform scheduling and management. I ended up loving Agora more and not only using it while at Clarion UX/Urban Expositions but bringing it over when I worked at Yale University as well.
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Return on Investment
  • Outbound Engine keeps me top of mind by automatically sending articles to my database and posting to my facebook.
  • I spend zero time researching and writing articles.
  • I spend zero time taking great pictures.
  • I spend zero time dealing with mailing lists.
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  • Negative google ROI.
  • A few conversions in September on paid social then none - negative ROI.
  • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
  • Emails don’t perform as well as my own for open rates or clicks.
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ScreenShots

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails

Wishpond Propel IQ Screenshots

Screenshot of Mobile-responsive Landing Pages, optimized with A/B split tests.Screenshot of Leads Insights - Displays their website activity, emails they’ve opened, etc.Screenshot of Personalized emails to Leads based on their activity and personal detail.Screenshot of Website popup forms to convert leads.Screenshot of Facebook Sweepstakes, Photo Contests, and Instagram Hashtag Contests.