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OutboundEngine vs. Zoho Marketing Automation

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    OutboundEngine

    Score8.5 out of 10
    N/AOutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…

    $199

    per user

    Zoho Marketing Automation

    Score9.2 out of 10
    N/AZoho Marketing Automation is a marketing automation software that helps businesses manage their marketing activities across multiple channels. It is designed to help users generate more leads, convert them into customers, and also retain them for a longer duration. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Users can get an understanding of all activities of their leads and create a superior personalized…

    $19

    per month 1000 contacts

    Pricing
    OutboundEngineZoho Marketing Automation
    Editions & Modules
    Essential
    $199
    per user
    Value
    $299
    per user
    Premium
    $499
    per user
    Standard
    $19
    per month 1000 contacts
    Premium
    $29
    per month 1000 contacts
    Enterprise
    $59
    per month 1000 contacts
    Offerings
    Pricing Offerings
    OutboundEngineZoho Marketing Automation
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup Fee$99 per userOptional
    Additional DetailsMore information is available on the vendor's website.—
    More Pricing Information
    Features
    OutboundEngineZoho Marketing Automation
    Email & Online Marketing
    Comparison of Email & Online Marketing features of OutboundEngine and Zoho Marketing Automation
    Feature
    OutboundEngine
    8.1
    49 Ratings
    Zoho Marketing Automation
    8.0
    3 Ratings
    Mobile optimization8.643 Ratings8.53 Ratings
    Email deliverability reporting7.749 Ratings8.53 Ratings
    List management7.943 Ratings8.23 Ratings
    WYSIWYG email editor00 Ratings7.93 Ratings
    Dynamic content00 Ratings7.93 Ratings
    Ability to test dynamic content00 Ratings7.93 Ratings
    Landing pages00 Ratings6.73 Ratings
    A/B testing00 Ratings8.22 Ratings
    Triggered drip sequences00 Ratings8.23 Ratings
    Lead Management
    Comparison of Lead Management features of OutboundEngine and Zoho Marketing Automation
    Feature
    OutboundEngine
    5.3
    38 Ratings
    Zoho Marketing Automation
    8.0
    3 Ratings
    Automated sales alerts and tasks5.338 Ratings8.23 Ratings
    Lead nurturing automation00 Ratings7.93 Ratings
    Lead scoring and grading00 Ratings7.63 Ratings
    Data quality management00 Ratings8.53 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of OutboundEngine and Zoho Marketing Automation
    Feature
    OutboundEngine
    7.8
    47 Ratings
    Zoho Marketing Automation
    7.7
    3 Ratings
    Social sharing and campaigns7.847 Ratings7.93 Ratings
    Social profile integration00 Ratings7.63 Ratings
    Campaign Management
    Comparison of Campaign Management features of OutboundEngine and Zoho Marketing Automation
    Feature
    OutboundEngine
    -
    Ratings
    Zoho Marketing Automation
    7.3
    3 Ratings
    Calendaring00 Ratings7.03 Ratings
    Event/webinar marketing00 Ratings7.63 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of OutboundEngine and Zoho Marketing Automation
    Feature
    OutboundEngine
    -
    Ratings
    Zoho Marketing Automation
    7.8
    3 Ratings
    Dashboards00 Ratings7.93 Ratings
    Standard reports00 Ratings7.33 Ratings
    Custom reports00 Ratings8.23 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of OutboundEngine and Zoho Marketing Automation
    Feature
    OutboundEngine
    -
    Ratings
    Zoho Marketing Automation
    8.0
    3 Ratings
    API00 Ratings7.93 Ratings
    Role-based workflow & approvals00 Ratings7.93 Ratings
    Customizability00 Ratings8.23 Ratings
    User Ratings
    OutboundEngineZoho Marketing Automation
    Likelihood to Recommend
    8.3
    (60 ratings)
    8.2
    (3 ratings)
    Likelihood to Renew
    7.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    6.4
    (6 ratings)
    8.5
    (3 ratings)
    Availability
    8.8
    (27 ratings)
    -
    (0 ratings)
    Support Rating
    7.9
    (24 ratings)
    8.2
    (3 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.2
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)