TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Outbrain

    Score5 out of 10
    N/AOutbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A
    Pricing
    Outbrain
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Outbrain
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Outbrain
    Considered Both Products
    Outbrain
    Chose Outbrain
    I used Plista in the past, we never had such problems either with the website and the customer support
    Incentivized
    Chose Outbrain
    Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
    Incentivized
    Chose Outbrain
    We've also used Taboola. Overall, comparing the traffic 1:1, the Outbrain traffic tended to perform better onsite by a slim margin.
    Incentivized
    Chose Outbrain
    Outbrain has an edge over others because of its ease to set up campaigns, better algorithm to drive conversions and optimize on more than a goal and good reporting. Furthermore, this has by far the biggest inventory of the network of publishers and many premium inventories. …
    Incentivized
    Chose Outbrain
    This is the only website we have used, so far, so good and we are very happy with it. Our team also.
    Incentivized
    Chose Outbrain
    Outbrain is easier to use than Taboola and a lot more straight forward. With Taboola, I have found that you never really know what impact is being had outside of the data they provide. I have never had this concern with Outbrain because I have seen the ads placed on sites I …
    Incentivized
    Chose Outbrain
    So we had demos and trial versions for Taboola, AdRoll, ContentStudio. All aim to help businesses find more customers on the web and help them grow. What stood apart for us was Outbrain's automation in lead discover, verification and personalized content for us and thus …
    Incentivized
    Chose Outbrain
    When we're recommending a Native campaign, Outbrain is our platform of choice. Taboola is pretty comparable, but the setup with Outbrain is a little easier, difficult to comment on the quality of traffic they drive, but know that Outbrain is acceptable. Yahoo Gemini does a few …
    Incentivized
    Chose Outbrain
    Initially, we used Outbrain because we felt that Taboola was getting too expensive. However, after a month trial and a rather disappointing result, we are going back with Taboola. Still happy with Taboola (I wrote about this at length in a separate review). Outbrain is good, …
    Incentivized
    Chose Outbrain
    Compared to Taboola, Outbrain had more editorial guidelines, provided more potential impressions, and cost slightly less. However, keeping up with meeting the constant editorial guidelines (despite writing very high-quality, original content) was overwhelming and cost our team …
    Incentivized
    Chose Outbrain
    outbrain and Taboola both offer similar services. Outbrain had a larger network of quality sites where higher quality backend users were expected.
    Incentivized
    Chose Outbrain
    Outbrain's reporting is not as robust as Taboola's. I have also seen better conversion results through Taboola. Though I believe it depends on the vertical you are advertising for.
    Incentivized
    Chose Outbrain
    Outbrain has a higher caliber of publishing partners for targeting as well as the additional articles by other providers in the article grouping than, say Taboola.
    Incentivized
    Chose Outbrain
    Outbrain is the most visible player in regards to third party content distribution.
    Incentivized
    Chose Outbrain
    Outbrain used to have the best reporting / performance out of all the native suppliers that we've used however now I feel that it is lagging behind and lacks optimisations which means we've started looking around for a better platform.

    It may be that these features are available …
    Incentivized
    Chose Outbrain
    Outbrain is really the leader in the field so we did not consider other products. Other products are more likely to promote "sketchy" content that we would not want our content to appear next to. It will be interesting to see what other players enter this market in the near …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    User Ratings
    Outbrain
    Likelihood to Recommend
    1.5
    (17 ratings)
    Usability
    7.8
    (5 ratings)
    Support Rating
    7.5
    (6 ratings)