Parse.ly

Parse.ly

130 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Parse.ly	Score7.8 out of 10	N/A	Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.	$499 per month

Pricing

Parse.ly

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Pricing Offerings
Parse.ly
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

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Community Pulse
Key User Insights
	Parse.ly
Considered Both Products	Parse.ly Verified User Chose Parse.ly Parse.ly provides clearer insights into what stories are performing strongly in real time. Its interface is more user-friendly and it is easy to compare different time periods, titles or author statistics. Chartbeat had a website overlay to show where readers are going on site, … Incentivized Helpful? Verified User Chose Parse.ly Parse.ly excels in providing detailed insights into how users are interacting with specific pieces of content, allowing us to make data-driven decisions about content strategy and optimization. Its real-time reporting also provides us with immediate feedback on the … Incentivized Helpful? Verified User Chose Parse.ly Faster feedback and quicker visualization than what Google provides. However, it obviously can't get as specific or in-depth as Google Analytics Incentivized Helpful? Verified User Chose Parse.ly N/a Incentivized Helpful? Verified User Chose Parse.ly Doesn't come with an integrated overlay like Chartbeat, but is more intuitive (just) than GA. Seems more accurate and detailed than Chartbeat but less than GA. It's my go-to for day-to-day traffic engagement but monthly I'm more likely to look at in-house GA-generated reports. Incentivized Helpful? Verified User Chose Parse.ly I have not used or evaluated any other platforms similar to Parse.ly. Incentivized Helpful? Verified User Chose Parse.ly Parse.ly is way better because of how much more user-friendly and intuitive it is. Incentivized Helpful? Verified User Chose Parse.ly Parse.ly is the most comprehensive interface and system. Incentivized Helpful? Latrice Williams Reporter at Gannett (Newspapers, 10,001+ employees) Chose Parse.ly I have not tried other products that are similar. Incentivized Helpful? Verified User Chose Parse.ly Have nothing similar to compare it with. Incentivized Helpful? Mark Chiles Senior Vice President, Digital & Chief Digital Officer in Corporate at Hart Energy (Oil & Energy, 51-200 employees) Chose Parse.ly Parse.ly gives a more detailed look into how content is performing, versus the overall site metrics provided by Google Analytics. Incentivized Helpful? Verified User Chose Parse.ly Firstly, I didn't make the business decision to use Parse.ly. I'm just an employee using it. However, the first thing you notice is the change in appearance. Parse.ly's dashboard looks far more complicated than Chartbeat's and the black, white, and green theme [are] not as … Incentivized Helpful? Verified User Chose Parse.ly Parse.ly has very rich products and market use in media for content analytics. [The] dashboard provides [a] holistic view on the overall site visitor's information and what needs improvements. [The] dashboard is divided based on sections, author, posts, pages, etc., on the site … Incentivized Helpful? Verified User Chose Parse.ly Adobe Analytics is our organization's "official" data source and provides a much more in-depth feature set and customizable reporting tool. It's much less user-friendly than Parse.ly but can provide more detailed reporting. Google Analytics is used by my organization as a … Incentivized Helpful? Jonathan Miltimore Managing Editor at Foundation for Economic Education (Online Media, 11-50 employees) Chose Parse.ly I used Google Analytics for years. I loved it and still love it. Google Analytics isn't as robust as Parse.ly and doesn't have some of the same capabilities, nor do I trust the data as much. But Google Analytics is still really good, and it's free. If I were at a … Incentivized Helpful? Verified User Chose Parse.ly Parse.ly is far more user-friendly than Google Analytics, which feels like a developer's tool by comparison. Parse.ly feels like it is designed for ease of access and use. While analyzing trends is more difficult in Google Analytics, it is straightforward in Parse.ly. Google … Incentivized Helpful? Iris Hong Reporter in Product Management at Asia Financial (Online Media, 11-50 employees) Chose Parse.ly I've used other web analytics tools such as Google Analytics, Baidu Analytics, and SiteCatalyst. Incentivized Helpful? Verified User Chose Parse.ly I use then in tandem; where Parse.ly lacks, I go over to Google Analytics and vice versa. Sometimes I need to look deeper at referral sources and that is where Parse.ly isn't as strong, especially if I am looking at a bigger set of content. Incentivized Helpful? Verified User Chose Parse.ly We used Chartbeat, which wasn’t as user friendly. Incentivized Helpful? Alex Hughes Editor in Marketing at Future Publishing (Marketing & Advertising, 501-1000 employees) Chose Parse.ly Parse.ly works better than Google Analytics. This is mainly due to its simplicity whereas Google Analytics can quickly become quite complicated with a lot of moving parts. Parse.ly, on the other hand, is quick to learn and understand while also providing a lot of information. Incentivized Helpful? Alice Marshall eCommerce Staff Writer in Marketing at Future Plc (Writing & Editing, 1001-5000 employees) Chose Parse.ly Parse.ly offers a more friendly user experience, with better ease in navigating the software. Incentivized Helpful? Verified User Chose Parse.ly Parse.ly is easier to use and more self-explanatory than Google Analytics. The site essentially explains itself upon visiting it. Chartbeat was quite good but I believe Parse.ly provides more granular details on web traffic and gives the user more insights into how and why … Incentivized Helpful? Omar Raya León Technical Writer in Social Media at Todos Los Jugadores (Writing & Editing, 51-200 employees) Chose Parse.ly Parse.ly is easier to track and to understand for me than the features that Google Analytics offers. Nonetheless, graphics seems to be more complex in Google's environment, which [I feel] can be a weakness for Parse.ly in the case of Data Analysts. Although, both are used in … Incentivized Helpful? Kevin Wu Principal Analyst at Vox Media (Publishing, 1001-5000 employees) Chose Parse.ly It captures reader time spent much more accurately. Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Parse.ly

Comparison of Web Analytics features of Parse.ly
Feature	Parse.ly 7.6 7 Ratings
Lead Conversion Tracking	6.23 Ratings
Bounce Rate Measurement	6.85 Ratings
Device and Browser Reporting	8.36 Ratings
Pageview Tracking	8.26 Ratings
Event Tracking	7.85 Ratings
Reporting in real-time	8.46 Ratings
Referral Source Tracking	7.66 Ratings
Customizable Dashboards	7.66 Ratings

User Ratings
	Parse.ly
Likelihood to Recommend	7.8 (82 ratings)
Likelihood to Renew	8.7 (32 ratings)
Usability	7.7 (35 ratings)
Support Rating	7.8 (35 ratings)