Pega Customer Decision Hub vs. SmartFocus, now part of Actito
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Pega Customer Decision Hub | Score7.4 out of 10 | N/A | Pega Customer Decision Hub optimizes customer lifetime value by providing an “always-on brain” to unify data, analytics, and channels into one connected experience. Customer Decision Hub collects data from every interaction as it’s taking place, combines that with the customer’s full interaction history to determine their current context, and then delivers nextbest-action recommendations. Pega aims to enable users to pivot between selling, serving, retaining, and nurturing in real time. | $97 Per User Per Month |
 SmartFocus, now part of Actito | Score7.3 out of 10 | N/A | SmartFocus offers real-time interaction management software. Their messaging cloud marketing platform encompasses email, social, mobile and analytics capabilities. Founded in 1999 as EmailVision, SmartFocus has grown to serve customers across the globe; SmartFocus boasts over 2,500 customers of its Message Cloud, including HP, Mercedes-Benz, and others. It's features are relatively broad and encompassing, though central to it is the ability to build and launch email marketing campaigns. It also… | N/A |
| Pega Customer Decision Hub | SmartFocus, now part of Actito | |||||||||||||||
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Pega Customer Decision Hub | SmartFocus, now part of Actito | |
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| Likelihood to Recommend | 8.3 | 7.0 |