Comparison of Content Creation features of Optimizely Content Marketing Platform and Percolate, now part of Seismic| Feature | | |
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| Ideation | 8.026 Ratings | 8.610 Ratings |
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| Approval workflows | 7.334 Ratings | 8.612 Ratings |
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| Content collaboration | 8.133 Ratings | 8.110 Ratings |
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| Content calendar | 6.130 Ratings | 8.512 Ratings |
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| Network for content licensing/production | 6.017 Ratings | 9.34 Ratings |
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Comparison of Content Publishing features of Optimizely Content Marketing Platform and Percolate, now part of Seismic| Feature | | |
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| Content hub | 7.326 Ratings | 7.611 Ratings |
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| Forms / Gated content | 3.01 Ratings | 00 Ratings |
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| Embedded CTAs | 8.019 Ratings | 00 Ratings |
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| Content distribution | 8.127 Ratings | 8.611 Ratings |
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| Content promotion | 6.021 Ratings | 9.09 Ratings |
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| Content automation | 7.822 Ratings | 8.511 Ratings |
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Comparison of Content Reporting & Analytics features of Optimizely Content Marketing Platform and Percolate, now part of Seismic| Feature | | |
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| Audience profiling and targeting | 8.23 Ratings | 00 Ratings |
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| Closed-loop tracking and reporting | 6.720 Ratings | 9.110 Ratings |
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| Content performance analytics | 6.924 Ratings | 10.012 Ratings |
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| Campaign optimization dashboard | 7.120 Ratings | 9.12 Ratings |
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| Competitive analytics | 8.512 Ratings | 00 Ratings |
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