PitchBook vs. Tracxn

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PitchBook
Score 8.1 out of 10
Small Businesses (1-50 employees)
PitchBook is a resource for data, research, and insights spanning the global capital markets. Founded in 2007 and acquired by Morningstar in 2016, PitchBook's data on the private and public markets helps business professionals discover and execute opportunities.N/A
Tracxn
Score 8.0 out of 10
N/A
Tracxn is a private market data platforms which tracks companies across the globe. It scans data to help customers perform market research on the startup ecosystem, find deals matching their mandate, perform company due diligence, In-depth tracking of funding rounds, company news, and tracking of emerging themes across industries and markets. Tracxn states its clientele includes Venture capitalists (VC), Private Equity Funds (PE), Merger & Acquisition (M&A), and Innovation teams of…N/A
Pricing
PitchBookTracxn
Editions & Modules
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
PitchBookTracxn
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsTracxn provides on-demand pricing solutions designed to align with specific project requirements and business goals.
More Pricing Information
Community Pulse
PitchBookTracxn
Features
PitchBookTracxn
Financial Research
Comparison of Financial Research features of Product A and Product B
PitchBook
7.8
Ratings
9% above category average
Tracxn
-
Ratings
Private Company Data7.00 Ratings00 Ratings
Industry-Specific Information8.00 Ratings00 Ratings
Independent Research Access7.00 Ratings00 Ratings
M&A Analysis8.00 Ratings00 Ratings
Macroeconomic News9.00 Ratings00 Ratings
Search Tools8.00 Ratings00 Ratings
User Ratings
PitchBookTracxn
Likelihood to Recommend
9.0
(0 ratings)
7.9
(0 ratings)
Support Rating
7.0
(0 ratings)
-
(0 ratings)
User Testimonials
PitchBookTracxn
Likelihood to Recommend
Sourcing of companies. Augmenting information about existing companies. MArket research, example AI for cyber security. Using the data for internal data purposes. Researching a particular market segment (example insuretech). You have had pieces on LP environment in the past that I have found to be very interesting as well. THank you
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I would highly recommend this product to a collogue or a customer business. It served me well and my team members all loved using this product. Data management makes working at my company a lot better. User interface really easy to learn and understand the different options within the program.
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Pros
  • PitchBook provides a very comprehensive database of not just companies and investors but also M&A activity, financials, funds and LPs.
  • Pitchbook is multi-dimensional it how it can be used. For example, it can help to accomplish various business objectives, including deal sourcing, due diligence, private market intelligence and fundraising.
  • PitchBook has an easy-to-navigate user interface. It enables the user to quickly find the data and information that he or she needs.
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  • Data management
  • User friendly
  • User centric
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Cons
  • Better use of Generative AI (At this point, I should be able to type in a natural language search and PitchBook should give me that answer without having to go through the old school search of checking boxes and setting parameters)
  • If possible, include preliminary data on un-funded startups, perhaps by scraping various non-financial filing records.
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  • Sector reports could be better e.g. competitors like CB Insights do a better job at it.
  • Pricing is a bit steep, when compared to peers like Dealroom.
  • Credibility of the data is a question mark (CB Insights has way more traction with investors).
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Usability
I personally love the organization structure of PitchBook. I think others like the UI of Crunchbase but I am not a fan of CB. It is too flashy. PitchBook gives you eveyrhign you need and makes it black and white. No need to flash up the data.
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No answers on this topic
Support Rating
The overall support for PitchBook is about average. It is not excellent for two primary reasons. First, PitchBook can run slow from time to time, and I cannot copy and paste from the Chrome extension. I have found neither of those issues to be a function of the computer I am using. However, the PitchBook support team has proved helpful on several occasions.
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No answers on this topic
Alternatives Considered
We use Pitchbooks concurrently with HG and ZoomInfo Sales. Pitchbooks primarily brings the funding status and information to the table. However, it's company description that is available in the extract along with the revenue growth figures have also been useful when collating the data. It does not have as much contact information as Zoominfo nor the tech database that HG has but this was made clear when purchasing the solution.
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Tracxn lacks the comprehensiveness of a CBInsights but makes up for some of it by keeping a much lower price. However, it is still more expensive compared to some of the other similar databases in the marketplace (e.g. Crunchbase, DealRoom). Hence, it needs to work on its pricing or improve in certain areas (e.g. sector reports) to justify that price.
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Return on Investment
  • I'll pull ~25 company descriptions on occassion instead of writing them myself. Each time I grab one of those I'm saving myself 2-3 minutes. Easily save an hour+ on this simple / repetitive task related to a daily / weekly work product.
  • If I want to understand other companies in the industry, PB's search function will save me from skimming the internet for hours. This can result in 4-7 hours of time savings across a more macro or industry-wide project.
  • Quickly finding who invested in an asset can save sometimes 30-45 minutes of searching the internet. While I wish it provided more details on the specific fund that invested (i.e., Fund IV), it provides sufficient direction for me to begin searching internal databases.
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  • Positive: Reduced time to source information.
  • Positive: Helped in sharper insights, leading to better outcomes on scouting engagements.
  • Negative: Pricing is on the higher side.
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ScreenShots

PitchBook Screenshots

Screenshot of where PitchBook provides the critical insights needed to navigate complex decisions, from small asset allocation adjustments to multi-billion-dollar investments. PitchBook lets users stay informed on private and public market trends as well as company and deal updates specific to any focus.Screenshot of where to customize and visualize PitchBook data. Through the iOS or Android PitchBook app, users have the breadth and depth of private market data at their fingertips.

Tracxn Screenshots

Screenshot of Tracxn OfferingsScreenshot of TaxonomyScreenshot of Company DBScreenshot of Investment TrendsScreenshot of Live Deals