Animoto vs. PlayPlay

Animoto is great for small businesses or businesses, organizations or people with limited budgets. It allows you to create a professional looking video without having to invest in a lot of software or time learning advanced tools. The templates make it easy to start from a framework that someone else designed, and it helps set a foundation for a professional looking video.

Incentivized

For any company that wants to use more video in their content and marketing overall, PlayPlay is your best bet. Anyone can make a video--no expertise required. Honestly, it's really fun to do, and you feel like a creative genius afterward! If you are making long-form videos or need something for a TV commercial, PlayPlay doesn't make sense. But you can absolutely take snippets from other video projects and break them into smaller videos. That's what we love to do. Also, they just launched a podcast tool to help podcasters use video to promote their episodes.

• Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
• Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
• Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
• Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.

Incentivized

• Very simple-to-use but super professional looking video templates
• Intuitive platform for creating a story with video
• One-click resizing for social formats
• Amazing customer success--if you need it--offering recommendations to make your video look amazing
• Access to Getty Premier for video and image stock

• As it is online so sometimes it lags but I think in future updates this problem will be solved
• limited editing features that sets boundary for us.
• Its premium version has more features but it is quite expensive

Incentivized

• Product is very easy to use; I got a little stuck on changing font colors with text
• Automatic subtitling is amazing, but you do need to adjust the words per screen

We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.

Incentivized

iMovie comes standard on most Macs, though it is not nearly as intuitive/user-friendly for the first-time video editor as Animoto is. Also, iMovie doesn't have a library of usable stock images and music clips like Animoto, which is worth the price of subscription alone.

Incentivized

• Positive as it is so simple to use, and even helps discover where a creative student would benefit far more with a more focused visual.
• Positive as it is - seriously easy to drop in content and create a video short on any topic, in literally minutes!

Incentivized

• Huge ROI--we're saving thousands on editing costs
• It's another way to repurpose content
• Our staff has loved using the product--also less work for them