Postalytics vs. Sendoso

Postalytics is well-suited for businesses aiming to execute targeted direct mail campaigns and track their performance. It works best for creating personalized mailers, integrating with digital marketing efforts, and managing mailing lists. However, it's less suited for users seeking Every Door Direct Mail or spamming marketing materials.

For the most part when we have been curating our own swag and having it sent to the warehouse we have had great luck at keeping our costs minimal and then curating a holiday or themed swag box for our staff to be sent. The ease at which we can set up a build your own box and have it curated how we like is fantastic and super helpful. We love the touch of the "handwritten" notes as well! Our team always say they love these. There have been a few instances where we had issues with Sendoso and how something was handled. One example is when we created and ordered glass travel mugs from KeepCup to be sent to our team. Some of them arrived damaged and they were rejected before we could even do anything about it, we were told after the fact and not given any ability to work with the Vendor for replacements and Sendoso with a plan to use the cups that were still in tact. Through this we lost 4 boxes of inventory and hundreds of dollars of swag for our team and clients - which doesn't sound like a lot but w are a small company and this has a bit impact on us. Not to mention resolving this issue then took 5+ months of admin power and time. In the end we didn't get much resolve and being the customer in the situation felt like we were in between two companies and their policies, KeepCup did all they could to work with us for a resolution but Sendoso didn't. We felt like we got the short end of the stick in this instance

Incentivized

• Direct Mail Marketing
• Direct Mail Automation
• Marketing Tech Integrations
• Triggering Targeted Letters and Postcards in Bulk
• Quick delivery and tracking
• Marketing insights
• QR Codes and pURLs for Personalized Campaigns

• The Custom Brand Shop has been a real game-changer.
• Easy to place curation requests and quick responses.
• The ability to send items through Amazon but also include inventoried items is great for higher value gift bundles and lets you avoid having to source items that you may not be 100% sure about the quantity needed.

Incentivized

• Nobody's perfect, but Postalytics has been a trusted and good choice for us. We don't have a shortcoming to report for now.
• No EDDM

• Elements of the interface to setup Touches could be improved so there is not so much scrolling on pages
• It would be nice to have a reporting options that shows all "status" EXCEPT delivered; so you can review all of them (in the Analytics area)
• Allowing users to edit all inventory (even those setup by Sendoso on client's behalf)

Incentivized

We're very sticky with Sendoso and would prefer to not train the entire sales org on a new platform! That and we've already sent up a plethora of gifts the team can send out (eGifts, physical branded items, treats, plants, etc.).

Incentivized

I log in to the Sendoso website each time to use it, I'm not sure if there's an easier way. There may actually be a chrome extension that I'm just not using for whatever reason. I bet there is. But the website works well enough. Doesn't blow my mind, but it's all I need

Incentivized

Sendoso occasionally has downtime, but it's usually isolated to a single feature and doesn't effect the entire platform. They are responsive when it comes to intaking these outages and are quick to work to resolve them

Incentivized

Their platform doesn't take a long time to load, and it typically isn't too buggy once a new feature has been out for a while. Reports are pretty quick to generate and are emailed to the user on file for use typically within ten minutes or so. I have not noticed Sendoso slowing down any of the software it integrates with at all

Incentivized

They listened to the problem with delivery times but did not present a reasonable solution. Again, the shipping costs consumed too much budget. On one bulk send their support team agreed to take over a project for a few of the reps which is encouraging to see.

Incentivized

Our in person trainings were on zoom, but they are not recordings which is why I listed them as in person. You get a live person to walk you through integrations, how to use the platform, sendings best practices, setting up other users, etc. The customer success team will help you training staff users too. Ours even ran a contest for them to encourage them to send to prospects and they provided the prize!

Incentivized

These were CSM and Onboarding team zoom meetings where they hand-hold you, which is nice especially compared to other company onboardings. After that they have Zen desk articles and regular check-ins where you can get the training you need. I also am on a slack channel with Sendoso staff where I can ask additional questions or look for best practices.

Incentivized

Get Sales and Marketing both involved in the implementation so you can strategize on how you'd want to use it across your organization. This will help your CSM roll it out the way you want instead of trying to piecemeal it after you've finished the onboarding process. Also I would recommend using a mix of Sendoso Direct, Inventory and eGift sends. Relying all on one or the other will not serve you well

Incentivized

Postalytics is a direct mail powerhouse, while Sendoso is better for corporate gifting and using it to send physical items to reward employees.

Sendoso Adoption: we struggled with sales adoption. They never fully bought into Sendoso campaigns. With Alyce, all sales reps are using the tool and there's accountability by each team member. They love using the tool because it's so easy. Reporting: we never had a true picture of how gifting campaigns were driving revenue against what we'd spent. Our MOPs team had to manually pull and report on ROI from gifting. With Alyce, it's automated. Overall ease-of-use: Sendoso was easy to use as a marketer, but we hated building our own landing pages in Marketo (I'm not a fan of Marketo pages). The Alyce LPs are cookie cutter, but clean, you can personalize the message, gift and the sender's profile picture and contact information are viewable. The sales team leads love creating their own campaigns, create friendly competitions between teams and get creative with the campaigns (we never saw them using Sendoso like this). Reachdesk Personalization: Reachdesk's personalization is better. You can send any gift (whiskey bottle, pickleball set, you name it) with sketched personalization in a one-off setting vs. ordering in bulk. Alyce is not quite as efficient in one-off personalizations. You still need to go through a curator. Automation: both Reachdesk and Alyce are comparable in SF, Marketo, HubSpot integrations, but Reachdesk doesn't integrate with 6sense the way Alyce does. Right now we're able to gift to ICPs at accounts that are in-market in decision or purchase stage (showing real intent). This means we experience less people taking the gift for a demo and running and gifting to those that are more likey to buy.

Incentivized

Sendoso has really improved here. Along with helping you train your staff, you can now clone gift touches, sync them with salesforce from the platform directly, and send out address confirmations using your own or their email sending platform - they also just released an option for you to white-label your own domain. helping you save time and get a lot off the ground quickly

Incentivized

• Strongest ROI among all marketing channels - over 213% last year
• Better connection with existing customers and leads

• We had an increase in people visiting our booth at a conference based on receiving an item via Sendoso and bringing it with them to the show.
• We have seen more leads come in from partners ever since we started sending reps at those partner companies gift packages as certain benchmarks for leads were hit.

Incentivized