Postmark vs. SMTP2GO

If email deliverability is important, then Postmark is king. I've used all sorts of providers, with dedicated IPs and without. Postmark has always had the best deliverability and has resulted in the least amount of customer service time wasted dealing with users who simply did not receive an important email from us. It is pricier than other options, but it's well worth it if deliverability is at all important to you.

Incentivized

It's great for any application that you need to track email receipt and recipient interaction, or with devices/programs that don't fare well with Exchange based email services. Don't try to set SMTP2GO as your outbound email server if you're using O365, that just isn't a possibility (not that I've looked into that setup).

Incentivized

• Excellent real time tracking of production server.
• Automated reporting is very nice. Great to not have to pull reports manually.
• User management is very easy.
• Cost effective.

Incentivized

• Bulk email sending in the thousands of emails per day
• Email with large attachments going to a large number of users
• Email logging for audit/tracking purposes
• Handling large numbers of sending domains
• Team admin access for IT to manage settings and view logs

Incentivized

• Not many cons since it's pretty straightforward, and if email delivery service was often impacted, we'd most likely find a new provider.

Incentivized

• Might be nice to add a monthly good looking PDF report for subaccount users that can be branded and sent directly to the subaccount contact. A 'client facing' report that we can use to show our customers the email usage history.

Incentivized

Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.

The only thing that confused me initially was that if you don't put a specific sender email into the Wordpress plugin settings (I use Postmark exclusively with Wordpress site), it won't send emails. I thought that having selected the option to send via any @domain.com email, I wouldn't need to fill out a specific email to send from, but that isn't the case. I sorted that out quickly with support.

While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.

Incentivized

Fortunately, the support is not often needed, but when it is, they are available and ready to dive into your needs and often your customer's needs. It's a bad day when you have to call your email delivery service provider, it means that your own customers most likely are calling your support team, and you're calling to see what the issue is. Postmark makes this process simple, and they own their mistakes. Always nice to see that.

Incentivized

I've only needed support for the software once or twice the 5+ years i've used it. I found their support responsive and helpful at each encounter. They seem to have the same level of commitment to their enterprise as I do to mine which is refreshing.

In my opinion, sendgrid is complete garbage compared to Postmark, it's not even a comparison. I had issues with emails being sent to spam using sendgrid IPs. The dashboard is inferior, the setup is fairly comparable in difficulty, and ongoing visibility is inferior.

Our goal was to find a product what fit those needs:

• Can be use with SMTP protocol to relay emails from our webhosting environment
• Have an API to manage the account and offer the ability to also send emails

The competition was offering too much options and services that we wouldn't use but still had to pay for while SMTP2GO fulfilled our needs with a verry competitiveThe competition was offering too much options and services that we wouldn't use (but still had to pay for anyways) while SMTP2GO fulfilled our needs with a verry competitive pricing.

• It is really "set and forget." I have not had any issues that I've needed to deal with. It just works.

Incentivized

• Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts.
• More cost efficient than paying for several different email accounts.
• Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility.