Publer vs. Rival IQ

Publer is a great choice for in-house teams managing multiple sister brands because it combines all networks—Facebook, Instagram, LinkedIn, TikTok, Threads, Google Business Profiles, YouTube, and Pinterest—into a single drag-and-drop calendar, removing the hassle of separate dashboards and spreadsheets. The platform’s AI-generated captions, evergreen “recycle” rules, and simple approval process keep our content running smoothly and on brand, while built-in analytics offer enough insight to optimise timing and formats without needing enterprise-level features. We haven’t faced any major restrictions; when an API change caused a hiccup, Publer’s support team fixed it within a day. Agencies that require in-depth white-label reporting or detailed short-form video metrics might need additional tools, but for a small or medium-sized enterprise seeking seamless scheduling, quick optimisation, and responsive support, Publer hits the mark.

I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.

Incentivized

• Autoscheduling - I press one button, and content goes out to predetermined schedules across the various platforms
• Spintax - putting content on autorepeat with auto-generated unique captions!
• I work with a couple VAs, and I can have them create the content, and I'm automatically notified to approve their work before anything goes out.
• Easy access to past content for quick reusing and repurposing
• Feedback - I love that I can always suggest new features, and they're always working on improving!

Incentivized

• Competitive analysis
• Data visualization
• Historical data

Incentivized

• It would be good to see better integration of the Instagram platform, when it comes to using trending audio, getting template inspiration etc, but this may be limited by the available API.
• Hashtag analysis and suggestion is pretty limited, and this is a feature in the higher paid accounts.

• Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
• RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.

Incentivized

I love the tool, is simple and useful

The UI for Publer has a great look and feel and it is very easy to use. When I first started using Publer I was very happy that it all seemed intuitive and the adding of social channels and setting up profiles works very smoothly as well. Overall very easy to use.

Incentivized

This is a really easy package to use and understand, once you've walked thru the interface. Onboarding is a must.

Incentivized

The pages do load very quick but in the the iPad form

Every time I have contacted Publer, I get answers right away

Support is continuous and very helpful. Email, phone, and chat support are always on and someone is always there to help. Your CSR will contact you quarterly to take your temperature and offer assistance or training, if necessary. Feature requests are taken seriously. They share their product development roadmap, which is a major plus.

Incentivized

Publer actually uses ChatGPT as a friend, it's not a similar product. You can use ChatGPT inside Publer to increase the quality of the posts and the texts that you can use in the posts, and also the comments in the post, and also other things in the posts. It's great.

I demoed this platform as an alternative to Rival IQ and it has some of the similar features but the cost is much higher so it wasn't in our budget. If I had the choice, I might choose Falcon over Rival IQ because the visuals are much better than they are in Rival IQ.

Incentivized

I just used the web integration

I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily

• I can on-charge the price of the subscription within my package, so I can charge it out for what I want, allowing me to make some profit
• Every one of my clients has loved using it, so they are more inclined to keep using our social media services
• Publer helps my business to look professional

Incentivized

• 80% increase in commercial proposals from clients due to the incorporation of Rival IQ data.

Incentivized