Publer vs. Rival IQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Publer
Score 9.4 out of 10
N/A
Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…
$5
per month per user
Rival IQ
Score 10.0 out of 10
N/A
Rival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover new opportunities, identify trends, and track results across all the main social channels and the web.N/A
Pricing
PublerRival IQ
Editions & Modules
Professional
$5
per month per user
Business
$10
per month per user
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
PublerRival IQ
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsVAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.
More Pricing Information
Community Pulse
PublerRival IQ
Considered Both Products
Publer
Chose Publer
I dont know how the tool was called I used before , but the problem with that tool was, that I had to be online with my computer to post my scheduled postings. With Publer everything will be posted automatically
Chose Publer
The price and the feature are what drove me to Publer. It was cheaper for the features and social accounts I needed. However, Publer is still on the expensive side. I overall will still recommend Publer to be able to start your own social media marketing business. Definitely …
Chose Publer
Pound for pound and dollar for dollar, I chose Publer and am very happy with my choice thus far.
Chose Publer
Easier to use. Free account with limited but relevant functionality for those just starting out or if you want to try Publer first. One of the best value for money social media content management sites I could find.
Chose Publer
At the time of purchasing, Publer was the most cost effective compared to other options considered, and provided the combination of features I needed at the time.

Because of the simplicity of interface, and customer service I have not needed to look elsewhere at all.
Chose Publer
Hands-down, way better fill in the gaps that we were experiencing with our previous software, so far been very pleased
Chose Publer
We were using Hootsuite and while it was adequate, it was also cumbersome and expensive, relative to Publer, which thank-god we found. Not only does Publer download videos for you from many social media
Chose Publer
Great for Instagram, but not as versatile for other platforms. Publer gives us a more consistent experience across all channels.
Chose Publer
It was the only tool where I could have hundreds of accounts without costing an arm and a leg THAT HAS AN APPROVAL PROCESS BUILT IN.
Chose Publer
The other tools I have tried are either cheaper because they are lacking features, or the interface and user experience is complicated and clunky - or, they are priced to only be affordable by much larger organizations. I don't think Publer is cheap, but for the cost, they are …
Chose Publer
It's more affordable than Buffer and has a dark mode and media library. I don't have to upload my images one by one.
Chose Publer
Priced more competitively, easier to set-up and easier to use.
Chose Publer
Similar, but this seems to have the edge on price for small accounts
Chose Publer
I haven't use any other platforms yet. I have looked into Sprout social and Buffer I think it is called. But I am price sensitive and it seems like Publer is the best "bang for the buck" so to speak and as a new entrepreneur that is awesome for me!
Chose Publer
Not quite as powerful but easier to use and much more cost effective. Plus the Publer customer service is awesome. The prescheduling system makes batch processing my work much more convenient, and you can "reuse" a prior post then just alter some text or swap out an image to …
Chose Publer
I like Publer because it posts PDF documents and other social media networks do not post PDF document so that's why I like Publer and I recommended because when you want to post a PDF document a lot of social media scheduler is just will not let you post PDFs and that's why I …
Chose Publer
Cloud Campaign worked well for the most part, but some workflows were difficult to understand. It was also too expensive for my purposes. Publer does everything that I used Cloud Campaign for and does it better and for a lower price. I would highly recommend it to Cloud …
Rival IQ
Chose Rival IQ
RivalIQ doesn't try to be everything like RavenTools, and it isn't a management tool with some analytics like Sprout Social. It is a pure analytics package, which is exactly what we needed. Because of this tight focus, they do it better than anyone else.
Chose Rival IQ
These products are similar, but don't provide the same friendly interface or analytical view of the social space. Both of the platforms above (Olapic + Track Maven) are great for social media users, influencers, and trend-data, but if you're looking at improving your own …
Chose Rival IQ
I demoed this platform as an alternative to Rival IQ and it has some of the similar features but the cost is much higher so it wasn't in our budget. If I had the choice, I might choose Falcon over Rival IQ because the visuals are much better than they are in Rival IQ.
Chose Rival IQ
They were really flexible with a project that needed us to plug in a TON more competitors than an existing plan would have been feasible for; we enjoyed the tool enough to keep them on afterward, and even renewed even a year later. They appeared to do competitive analysis much …
Features
PublerRival IQ
Publishing
Comparison of Publishing features of Product A and Product B
Publer
9.3
Ratings
15% above category average
Rival IQ
-
Ratings
Content planning and scheduling9.70 Ratings00 Ratings
Content optimization9.60 Ratings00 Ratings
Workflow management8.80 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Publer
9.0
Ratings
13% above category average
Rival IQ
-
Ratings
Automated routing and prioritization8.80 Ratings00 Ratings
Bulk actions9.10 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Publer
9.7
Ratings
14% above category average
Rival IQ
-
Ratings
Twitter9.70 Ratings00 Ratings
Facebook9.90 Ratings00 Ratings
LinkedIn9.70 Ratings00 Ratings
Google+9.40 Ratings00 Ratings
Instagram9.90 Ratings00 Ratings
Pinterest9.90 Ratings00 Ratings
YouTube9.70 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Publer
9.4
Ratings
17% above category average
Rival IQ
-
Ratings
Campaign success analytics9.30 Ratings00 Ratings
Competitor analysis9.50 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Publer
9.7
Ratings
19% above category average
Rival IQ
-
Ratings
Role-based user permissions & privileges9.60 Ratings00 Ratings
Mobile access9.70 Ratings00 Ratings
Best Alternatives
PublerRival IQ
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
1-Social
1-Social
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PublerRival IQ
Likelihood to Recommend
9.4
(0 ratings)
10.0
(0 ratings)
Usability
9.5
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
PublerRival IQ
Likelihood to Recommend
Publer works really well when you just need to plan and schedule social media posts across a few different platforms. It’s especially handy for small teams or solo marketers who want to keep things organized without dealing with overly complicated tools. I’ve found it great for queuing up Facebook posts, Instagram reels, and even LinkedIn content all in one place, and the interface is pretty easy to get the hang of.
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It is great for competitive analysis if that's an ongoing need, and the upside of how it calculates engagement rate is that it's consistent across competitors (even if I think the methodology is flawed). We really only used the competitive data up front, and then sparingly afterward. If you want true impressions/engagement rate for Twitter, Instagram, and in some cases Facebook, then this is not as good.
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Pros
  • I love the CALENDAR view, I think it looks really clean
  • I like how it changes the aspect ratios of the photos between social platforms for me
  • I love how I can simply log in with Google, that is a small detail but it helps
  • I love how I can "preview" to make sure I got everything right
  • I love lamp...
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  • Rival IQ shows engagement data perfectly. You can see the engagements of your brands and any competitors your tracking.
  • The overall comparisons for the competitors is a great way to benchmark if you're using engagement data as measurements.
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Cons
  • It would be good to see better integration of the Instagram platform, when it comes to using trending audio, getting template inspiration etc, but this may be limited by the available API.
  • Hashtag analysis and suggestion is pretty limited, and this is a feature in the higher paid accounts.
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  • Include new metrics not only based on engagement.
  • New metrics for Instagram ads.
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Likelihood to Renew
I love the tool, is simple and useful
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No answers on this topic
Usability
its very useful tool and I am giving this rating because this website made my sales increase in the last week and also in the last month and lets see if my sales will be great at Christmas, because i am using this tool to sell everything.
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This is a really easy package to use and understand, once you've walked thru the interface. Onboarding is a must.
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Performance
The pages do load very quick but in the the iPad form
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No answers on this topic
Support Rating
Every time I have contacted Publer, I get answers right away
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Support is continuous and very helpful. Email, phone, and chat support are always on and someone is always there to help. Your CSR will contact you quarterly to take your temperature and offer assistance or training, if necessary. Feature requests are taken seriously. They share their product development roadmap, which is a major plus.
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Alternatives Considered
This is my answer: We tested Hootsuite, Buffer, and Postcron before choosing Publer. Hootsuite offered the features we needed, but its pay-per-seat pricing quickly became too costly for our small, in-house team. Buffer provided a good experience and reliable network coverage, but it felt “just okay." Postcron was the budget-friendly option, but its outdated UI and limited features, especially for bulk uploads and LinkedIn document posts, slowed down our workflow. Publer combines the best parts of all three: a clean, easy-to-use interface, unlimited scheduling on every platform we need, built-in AI captioning, and responsive support, all at a flat rate suitable for small and medium-sized businesses. That balance of features and affordability made Publer the clear choice.
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These products are similar, but don't provide the same friendly interface or analytical view of the social space. Both of the platforms above (Olapic + Track Maven) are great for social media users, influencers, and trend-data, but if you're looking at improving your own brands' performance, Rival IQ is the best bet.
Read full review
Scalability
I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily
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No answers on this topic
Return on Investment
  • Countless hours saved, not only in the initial scheduling, but also in the repurposing/reusing/autoscheduling
  • Peace of mind knowing I can more easily stay consistent with my posting
  • More hours saved on the analytics, which are FAR easier to view trends than in the native platforms
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  • We're able to create more effective content resulting in better metrics, resulting in retained and growing business.
  • We are able to sell this package as a value add to our clients.
Read full review
ScreenShots