Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Pure360
Twilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Pure360
Twilio SendGrid
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Pure360
Twilio SendGrid
Features
Pure360
Twilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Pure360
6.5
3 Ratings
20% below category average
Twilio SendGrid
7.1
48 Ratings
11% below category average
WYSIWYG email editor
5.43 Ratings
7.035 Ratings
Dynamic content
5.43 Ratings
6.838 Ratings
Ability to test dynamic content
6.12 Ratings
5.636 Ratings
Landing pages
6.12 Ratings
8.023 Ratings
A/B testing
6.03 Ratings
7.228 Ratings
Mobile optimization
7.13 Ratings
7.036 Ratings
Email deliverability reporting
8.93 Ratings
7.448 Ratings
List management
8.03 Ratings
7.542 Ratings
Triggered drip sequences
5.42 Ratings
7.222 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Pure360
7.7
3 Ratings
0% above category average
Twilio SendGrid
7.6
48 Ratings
1% below category average
Dashboards
7.83 Ratings
7.446 Ratings
Standard reports
8.63 Ratings
8.246 Ratings
Custom reports
6.83 Ratings
7.230 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
It is great for smaller to medium sized businesses that are wanting to start using a more comprehensive software. It isn’t the most expensive on the market and the interface is very intuitive. Once trained you can then train internally quite easily which again reduces a lot of set up and onboarding costs
Twilio SendGrid is well suited for those organizations who need to send mass emails very often to their prospects and customers and thus may be wary of a reliable tool that can do that without affecting domain reputation. It may be less suited for organizations which do not have say more than 10,000 target prospects and thus may rely only on 1:few ABM for sending emails.
Managing email lists / audiences is easy with features like groups and segments.
They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
Provides clear / easy-to-read analytics of email campaigns.
I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
Helping with warming up our dedicated IP for the best-sending score.
We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
Transactional email sequences would be a huge plus.
Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
Better reporting and split reporting between transactional and marketing emails.
It really is great for all users. We had a rach of abilities and skills in our team and found that everyone found it easy to use. Even teams that weren’t involved with email prior to this such as design teams which meant we could send a lot more emails
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
