Rational BI vs. Cyfe, by Traject

Rational BI allows managing data analysis coming from different projects in order to create useful reports and dashboards. I usually set up automatically scheduled reports. All the stakeholders can easily share a rational view with the possibility to filter between the interesting arguments. Sometimes different user profiles could be needed, optimize the view.

Incentivized

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• Provides high performance embedded analytics
• Seamless integration to import and export data
• Rich features for data visualization

Incentivized

• Cyfe makes it easy to create a professional looking dashboards in a short amount of time. With so many built-in data sources and the intuitive nature of the interface, you can have beautiful looking charts and graphs in no time!
• One of the best features of Cyfe is the many data sources built-in and that each dashboard is not constrained to one source. One of the drawbacks I've seen in other tools is the limited ability to pull from multiple Google Analytics profiles, multiple AdWords accounts or from both AdWords and Bing in one dashboard. Cyfe has no such limitation.
• Google Spreadsheets - if the data you need to show is not available via an API, being able to pull from Google spreadsheets is a great solution. Once set up, you can add data whenever you need to the spreadsheet and your widgets in the Cyfe dashboard are automatically updated. Huge time saver!

• Documentation for new users could be better. Sometimes it's hard for my users that are not that skilled in IS/IT to set up data connectors are understand the dynamics of data sources.
• I have used several other BI solutions as well, and their GUI is okay, but surely there is also room for improvement here. Not all things are made entirely logically.
• Understanding their price structure. Generally, their website looks nice, but it's not very informative when it comes to pricing, and support options. I really miss some kind of transparency and overview.

Incentivized

• Sometimes the percentages in Cyfe seem off. We'll review the numbers month over month in Google Analytics and the same numbers are pulled into Cyfe, and yet Cyfe reports a different percentage
• It would be nice if Cyfe had more styling and layout choices to brand it more to our company's style and look

Incentivized

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

Rational BI allows managing data analysis coming from different projects. The outputs are one or more reports, that can be delivered automatically to the stakeholders or other communication media inside the organization. Nice dashboards help to describe and analyze data. Sometimes different user profiles could be needed, optimize the view.

Incentivized

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

I haven't had to use support to date for this product.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

Today there are many companies providing BI solutions, and generally, I think Microsoft Power BI is the easiest go-to solution as it is part of the Office365 software. However all software solutions have their limitations, advantages, and disadvantages, but sometimes you don't need the perfect solution. You just need a solution that delivers 80-90 percent of the full potential to reach your goal and in this scope, we were really happy with Rational BI.

Incentivized

My company already subscribed to Cyfe when I began, so for me there wasn't any shopping around. While Cyfe does pull straight from the "back end" side of many social media platforms, or from Google Analytics for websites, the benefit is that you can see all the stats in one place rather than having to log in to so many other platforms to grab those metrics.

Incentivized

• Allows folks to work on other items as reporting is done in the background.
• Scheduling and delivery of reports with one click.
• Single pane of management.
• Ease of use.

Incentivized

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations