RavenTools vs. Semrush

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
RavenTools
Score 7.6 out of 10
N/A
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic…
$49
per month
Semrush
Score 8.7 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$139.95
per month
Pricing
RavenToolsSemrush
Editions & Modules
Small Biz (2 users)
$49
per month
Start (4 users)
$109
per month
Grow (8 users)
$199
per month
Thrive (20 users)
$299
per month
Lead (40 users)
$479
per month
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
RavenToolsSemrush
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details17% discount for annual pricing.
More Pricing Information
Community Pulse
RavenToolsSemrush
Considered Both Products
RavenTools
Chose RavenTools
RavenTools created a stronger platform that allowed us to really streamline our processes and keep our clients happy by providing monthly insights to the progress, successes, and advantages of our team creating marketing and executing efforts. My agency had been long-time fans …
Chose RavenTools
I was with Web SEO tools for maybe a month before I cancelled and went over to RavenTools. I preferred RT immediately and five years later I am still using them. More cost-effective and their reporting tools were so much easier for my clients to understand - which to me was the …
Chose RavenTools
Many of the other tools I've tried have all usually had a particular segment or function that really sets them apart in that area. Many of these other tools are more expensive overall as well. RavenTools, for my business and client needs, has consistently provided the broadest …
Chose RavenTools
RavenTools is less expensive than other options such as Moz. While it doesn't offer the same degree of options as other tools, Raven can be a key component of any digital marketing campaign.
Chose RavenTools
As a user of Hootsuite Free for reporting and social media management, RavenTools is more robust and fully functional. RavenTools provides a simpler dashboard and interface. You have more control over reporting, analytics views, and it is more intuitive. The only advantages I …
Chose RavenTools
We use RavenTools because it is helpful to have the suite of products in one piece of software. In the past we used different software for social media management, another for site audits, a different one for backlink tracking and another one to monitor local search. Having all …
Chose RavenTools
RavenTools is a workable solution for companies with SEO needs but also needing to report on social activity and produce easy reporting. We initially bought it for SEO tracking but then needed to add Moz when RavenTools scrapped their ability to report on keyword rankings. Moz …
Chose RavenTools
We had selected RavenTools at the time because it was converting more sales. We had both Moz and RavenTools running. I went back to RavenTools once I started my own company in 2014, but after demoing out Moz and their current suite of tools, I was ready to make a jump. I think …
Chose RavenTools
I've never used any other product but I remember the reason we went with this product versus the other products we researched was because it offered a lot more tools for your money.
Chose RavenTools
Moz is much better at SEO analysis and keyword rank tracking, but it doesn't offer the kind of reporting aggregation that Raven does.
Chose RavenTools
ActiveCollab was okay for task management, but it doesn't hold a candle to all of the funtionality built into RavenTools. I feel like RavenTools is THE must-have tool for people in my industry.
Chose RavenTools
We selected RavenTools because it appeared very broad and robust, but upon using it on a regular basis, we realized that it was mostly just a loose conglomerate of data pulled from various sources. It doesn't cross analyze and it doesn't allow for the same flexibility in the …
Chose RavenTools
RavenTools, seoClarity, and BrightEdge are all ostensibly the same things—one-stop shops for SEO analysis of multiple domains. However, versus those other tools, RavenTools is a completely different beast. Its strength is in its reporting, which is modular and highly …
Chose RavenTools
I have used Majestic, Moz, and SEMrush for similar things and I like all these tools. I like majestic's interface best for competitive analysis and backlink exploration. I prefer some of Moz's tools to Raven, but Raven has the advantage of compiling data from all these …
Chose RavenTools
RavenTools is as solid as it comes when you're choosing a marketing application to suit a variety of needs. Since it is a web application it can be accessed anywhere, at anytime by the users you have in your account, just as long as they have internet access. A lot of choices …
Chose RavenTools
Conductor Searchlight - Heinous. The tool doesn't function well, not as responsive as RavenTools and other SEO suites I've used and it's far too expensive. Most people probably buy into it because they are fooled by the price thinking that they will get a tool that's worth that …
Chose RavenTools
Now in my current company, where we do not use RavenTools, the reporting process is very long and extensive. Our entry-level employees have to build out the reports themselves in excel rather than using a program and spending more time on insights.
Chose RavenTools
Having used RavenTools in two different positions the ease of use, ability to pull in PPC information and the flexibility to add information either via text, images or HTML set it apart from a lot of the other tools out there. It also was easy to set up, add, remove clients and …
Chose RavenTools
Well to be honest, we hadn't tried other solutions before RavenTools. Until we started with them we were doing all of our work the old fashioned way, pouring through code for on-site SEO problems and kicking out reports and/or screenshots of charts from other services depending …
Chose RavenTools
Very similar in a lot of regards. All a matter of preference and what you need.
Chose RavenTools
Moz, Searchlight, Wordstream, marketvibe
Chose RavenTools
I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us …
Semrush
Chose Semrush
all the tools are very good in each of their domain, but the tool Semrush is cheaper when you compare it with Ahref's but it comes in to the category of costly when you compare it with other tools like rank pro. The tool is good but also needs a good learning curve to …
Chose Semrush
Keywords Everywhere is my budget option, that I have used in place of Semrush, due to pricing...
Chose Semrush
Semrush provides a great amount of data to help with market and channel research while keeping current with changes in the search environment and how that impacts the competitive space for digital marketers. Other tools appear every week as things progress so quickly in search …
Chose Semrush
Semrush has better brand recognition and value compared to its competitors. It has a futuristic vision and has been growing consistently organically and inorganically. It has helped achieve ROI and better inbound strategy YoY and thus we chose to go with Semrush. Also, our …
Chose Semrush
Semrush is a good middle ground and it’s not a tool you are going to be disappointed with. I think it’s good at all aspects of SEO so if you don’t have a specific strategy in place it’s going to be your best option.
Chose Semrush
Ahrefs, Yoast Wordpress SEO Plugins and Moz Pro
Chose Semrush
For me, Semrush has a good UX and is a trustworthy source of organic traffic data. When compared to other tools, they sometimes could be pretty much off when I observe data in Google Search Console and Google Analytics. That's why I think Semrush does a pretty good job for any …
Chose Semrush
We use Yoast SEO from within WordPress sites to help with the effectiveness of individual pages and posts. It has great value due to being built-in to the website. Semrush provides us with a much more detailed analysis though to look at the overall health of the sites and has …
Chose Semrush
Honestly, Semrush is the only product like it that I've used extensively. Although I have used Moz free version before and didn't love it.
Chose Semrush
Semrush overall UI is much better than ahrefs and also more easier to use. Although both the tools have similar features, the reporting asp[etc if semrush is a lot better. Even the pricing of ahrefs is a bit more expensive then semrush in my opinion.
Chose Semrush
Though Google Analytics and Semrush are similar products, when comparing them, the question is not whether you should use one or the other. Rather, understanding what each tool does. Semrush is best for keyword research for content marketing and paid search campaigns, doing …
Chose Semrush
I have only really used Semrush and love it. I do not plan on looking at their competitors in the future because of my comfortability with Semrush.
Chose Semrush
Semrush is a little pricey; it works very well and is very useful.
Chose Semrush
Moz is not as in-depth and not the best for overall strategy. It has some great features but is not a complete system. Semrush has everything you need and is of great value.
Chose Semrush
I find the Semrush certification very useful for teaching.
Chose Semrush
We also use Ahrefs, but since upgrading our Semrush account, we have less and less need for it.
Chose Semrush
Semrush is amazing. Not only is it easy to use, it's better than Moz or Ahrefs combined. The Keyword Research tool and planner is incredible. it makes it easy to pull what keywords we want to rank for and add them to our keyword list. It's helped with productivity and workflow. …
Chose Semrush
Frankly, once I started using Semrush and found very quick success, I had no desire or reason to try others. If it ain't broke, don't fix it! I did use some other SEO tools in the past, but it was so long ago I don't even recall the names anymore.
Features
RavenToolsSemrush
SEO
Comparison of SEO features of Product A and Product B
RavenTools
8.4
Ratings
8% above category average
Semrush
7.9
Ratings
2% above category average
Keyword analysis10.00 Ratings8.70 Ratings
Backlink management7.00 Ratings8.20 Ratings
SERP ranking tracking10.00 Ratings8.10 Ratings
Page grader10.00 Ratings7.00 Ratings
Competitive analysis10.00 Ratings8.60 Ratings
Site audit / diagnostics10.00 Ratings8.00 Ratings
Site recommendations2.00 Ratings7.30 Ratings
Task management8.00 Ratings7.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
RavenTools
10.0
Ratings
27% above category average
Semrush
8.1
Ratings
6% above category average
Local SEO10.00 Ratings8.30 Ratings
Social SEO10.00 Ratings8.00 Ratings
Mobile SEO10.00 Ratings7.70 Ratings
Global SEO10.00 Ratings8.30 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
RavenTools
10.0
Ratings
17% above category average
Semrush
8.7
Ratings
3% above category average
Multi-domain support10.00 Ratings8.30 Ratings
Integration with web analytics tools10.00 Ratings9.00 Ratings
Best Alternatives
RavenToolsSemrush
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
RavenToolsSemrush
Likelihood to Recommend
8.0
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
9.1
(0 ratings)
Usability
7.0
(0 ratings)
7.7
(0 ratings)
Availability
8.0
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
9.0
(0 ratings)
9.9
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
RavenToolsSemrush
Likelihood to Recommend
I would say RavenTools is most appropriate if you find you are spending a lot of time logging into different services and generating different reports from each. It's been a big time saver for us because we can compile all that data into one report and even generate a cover page and table of contents. This suite has also been beneficial for our sales team in that they we can provide detailed reports on the problems with their website before we even close the deal with them.
Read full review
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Read full review
Pros
  • Centralize data points and resources to a single area and platform for easy access and review
  • Visually present data to customers without being overwhelming or cumbersome in data overload
  • Automate basic reporting and data consolidation to free up time for focusing on more strategic activities or executing desired plans and activities.
Read full review
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Cons
  • The analytics in the tool and the Google Analytics dashboard have been known to be out of sync, but this doesn't happen very often.
  • The reports occasionally have glitches, such as overlap of different modules.
  • The keyword tracking tool does not provide easy tracking of rankings over time.
Read full review
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
Likelihood to Renew
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
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I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Usability
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
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The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
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Reliability and Availability
No answers on this topic
Semrush available when you need it!
Read full review
Performance
No answers on this topic
SemRush performs well with few errors!
Read full review
Support Rating
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
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I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
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Implementation Rating
No answers on this topic
I did it by myself and do not have a comment!
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Alternatives Considered
As a user of Hootsuite Free for reporting and social media management, RavenTools is more robust and fully functional. RavenTools provides a simpler dashboard and interface. You have more control over reporting, analytics views, and it is more intuitive. The only advantages I would say Hootsuite has is the ability to add apps that connect directly with other software and social media post management. Long story short, there is a reason I choose to put funds behind RavenTools vs. Hootsuite.
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We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
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Scalability
No answers on this topic
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
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Return on Investment
  • RavenTools has absolutely improved the reporting we provide our clients. We used to be mashing together dissimilar Excel reports. Comparisons between time periods was difficult to present and graphs had to be created manually with lots of time spent formatting them correctly.
  • RavenTools has improved the efficiency with which we put together our reports. This frees us up to do more high-level thinking about recommendations and up-sell opportunities which ultimately leads to more revenue.
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  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
ScreenShots