RavenTools vs. Serpstat

RavenTools

Serpstat

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
RavenTools	Score 7.6 out of 10	N/A	Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic…	$49 per month
Serpstat	Score 9.0 out of 10	Small Businesses (1-50 employees)	Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize and assess key players in any market. 📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. 🚀 Comprehensive SEO Oversight:…	$59 per month

Pricing

RavenTools

Serpstat

Editions & Modules

Small Biz (2 users): $49
per month
Start (4 users): $109
per month
Grow (8 users): $199
per month
Thrive (20 users): $299
per month
Lead (40 users): $479
per month

Individual: $59
per month
Team: $119
per month
Agency: $479
per month

Offerings

Pricing Offerings
RavenTools	Serpstat
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

$59 per user

Additional Details

—

Each plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.

More Pricing Information

Community Pulse
	RavenTools	Serpstat
Considered Both Products	RavenTools Verified User Anonymous Chose RavenTools RavenTools created a stronger platform that allowed us to really streamline our processes and keep our clients happy by providing monthly insights to the progress, successes, and advantages of our team creating marketing and executing efforts. My agency had been long-time fans … Incentivized Helpful? Marli Espinales Internet Marketing Director and Consultant Chose RavenTools I was with Web SEO tools for maybe a month before I cancelled and went over to RavenTools. I preferred RT immediately and five years later I am still using them. More cost-effective and their reporting tools were so much easier for my clients to understand - which to me was the … Incentivized Helpful? Jason Bean Web Content Manager Chose RavenTools Many of the other tools I've tried have all usually had a particular segment or function that really sets them apart in that area. Many of these other tools are more expensive overall as well. RavenTools, for my business and client needs, has consistently provided the broadest … Incentivized Helpful? Geoffrey Hoesch CEO (Chief Executive Officer) Chose RavenTools RavenTools is less expensive than other options such as Moz. While it doesn't offer the same degree of options as other tools, Raven can be a key component of any digital marketing campaign. Incentivized Helpful? Lakita Marshall Digital Media Coordinator Chose RavenTools As a user of Hootsuite Free for reporting and social media management, RavenTools is more robust and fully functional. RavenTools provides a simpler dashboard and interface. You have more control over reporting, analytics views, and it is more intuitive. The only advantages I … Incentivized Helpful? Verified User Anonymous Chose RavenTools We use RavenTools because it is helpful to have the suite of products in one piece of software. In the past we used different software for social media management, another for site audits, a different one for backlink tracking and another one to monitor local search. Having all … Incentivized Helpful? Verified User Anonymous Chose RavenTools RavenTools is a workable solution for companies with SEO needs but also needing to report on social activity and produce easy reporting. We initially bought it for SEO tracking but then needed to add Moz when RavenTools scrapped their ability to report on keyword rankings. Moz … Incentivized Helpful? Verified User Anonymous Chose RavenTools We had selected RavenTools at the time because it was converting more sales. We had both Moz and RavenTools running. I went back to RavenTools once I started my own company in 2014, but after demoing out Moz and their current suite of tools, I was ready to make a jump. I think … Incentivized Helpful? Verified User Anonymous Chose RavenTools I've never used any other product but I remember the reason we went with this product versus the other products we researched was because it offered a lot more tools for your money. Incentivized Helpful? Shawn Livengood Director of Inbound Marketing Chose RavenTools Moz is much better at SEO analysis and keyword rank tracking, but it doesn't offer the kind of reporting aggregation that Raven does. Incentivized Helpful? Jennifer Long Internet Marketing Manager \| SEO Specialist Chose RavenTools ActiveCollab was okay for task management, but it doesn't hold a candle to all of the funtionality built into RavenTools. I feel like RavenTools is THE must-have tool for people in my industry. Incentivized Helpful? Laren Helms Public Relations & E-commerce Manager Chose RavenTools We selected RavenTools because it appeared very broad and robust, but upon using it on a regular basis, we realized that it was mostly just a loose conglomerate of data pulled from various sources. It doesn't cross analyze and it doesn't allow for the same flexibility in the … Incentivized Helpful? Verified User Anonymous Chose RavenTools RavenTools, seoClarity, and BrightEdge are all ostensibly the same things—one-stop shops for SEO analysis of multiple domains. However, versus those other tools, RavenTools is a completely different beast. Its strength is in its reporting, which is modular and highly … Incentivized Helpful? Verified User Anonymous Chose RavenTools I have used Majestic, Moz, and SEMrush for similar things and I like all these tools. I like majestic's interface best for competitive analysis and backlink exploration. I prefer some of Moz's tools to Raven, but Raven has the advantage of compiling data from all these … Incentivized Helpful? Mathew Riexinger VP of Online Marketing Chose RavenTools RavenTools is as solid as it comes when you're choosing a marketing application to suit a variety of needs. Since it is a web application it can be accessed anywhere, at anytime by the users you have in your account, just as long as they have internet access. A lot of choices … Helpful? Kyle Sherwood Director of Online Marketing Chose RavenTools Conductor Searchlight - Heinous. The tool doesn't function well, not as responsive as RavenTools and other SEO suites I've used and it's far too expensive. Most people probably buy into it because they are fooled by the price thinking that they will get a tool that's worth that … Incentivized Helpful? Kristy Lynn Papay Media Intern Chose RavenTools Now in my current company, where we do not use RavenTools, the reporting process is very long and extensive. Our entry-level employees have to build out the reports themselves in excel rather than using a program and spending more time on insights. Incentivized Helpful? Kim Tanner Marketing Communications Specialist Chose RavenTools None Incentivized Helpful? Mary Brautigan Senior Account Director Chose RavenTools Having used RavenTools in two different positions the ease of use, ability to pull in PPC information and the flexibility to add information either via text, images or HTML set it apart from a lot of the other tools out there. It also was easy to set up, add, remove clients and … Incentivized Helpful? Steve Jones Web Developer & Search Consultant Chose RavenTools Well to be honest, we hadn't tried other solutions before RavenTools. Until we started with them we were doing all of our work the old fashioned way, pouring through code for on-site SEO problems and kicking out reports and/or screenshots of charts from other services depending … Incentivized Helpful? Brian Cox Director of SEO & Content Strategy Chose RavenTools Very similar in a lot of regards. All a matter of preference and what you need. Helpful? Verified User Anonymous Chose RavenTools Moz, Searchlight, Wordstream, marketvibe Helpful? Amy Odhner Search Engine Marketing Manager Chose RavenTools I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us … Helpful?	Serpstat Dustin Day Director of UX development, social media and SEO/SEM Chose Serpstat Serpstat in comparison to a lot of the SEO tools (analysis, testing, tracking, reports, etc.) is a great all in one tool that delivers useful information and is regularly updated. In many cases Serpstat blows the competition away, or works well in unison with the competition. I … Incentivized Helpful? Michał Pliszka Owner Chose Serpstat I used Labrik for audits. For me, Serpstat has more functions and is friendlier to use. Incentivized Helpful? Lisa Sicard Content Manager / Consultant Chose Serpstat I selected Serpstat because it offered a lot of things like SEMRush but for half the money and it offered more than Ubersuggest had been offering. I also loved the support service I received from Serpstat. They get back to you quickly and have answers to your questions. They … Incentivized Helpful? Armand Panganiban Managing Editor Chose Serpstat Serpstat is a great SEO reporting tool on its own that I primarily use for reporting and as an additional reference. The other tools that I use are also good but serve a different purpose. For example, Squirrly and Yoast are WordPress plugins for easy adjustments of onsite … Incentivized Helpful? Newaz Chowdhury Marketing Executive Chose Serpstat Serpstat is a full-service SEO tool with PPC features. Includes on-page and off-page technical elements. Not many tools focus on all features. Most focus on specific niches. Serpstat features all aspects of marketing. Organic and PPC ads. It's very feature-rich. Incentivized Helpful? Drew Harrison Software Engineer Chose Serpstat Moz and Ahrefs are each behemoth in their own right and are certainly two of the top SEO tool companies in the market. While they may outperform Serpstat as far as data goes, Serpstat does offer a lot of features and functionality at a fraction of the price. I would love to … Incentivized Helpful? Evan Laird Senior Growth Marketing Manager Chose Serpstat Serpstat is what I would consider a poor man's SEMRush. Although Serpstat is still a great tool, I feel like it's data (especially in competitive research, and PPC research) isn't as accurate or in-depth as SEMRush. Serpstat is much cheaper which makes it a worthwhile tool for … Incentivized Helpful? Gary Shouldis Founder & CEO Chose Serpstat We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription. Incentivized Helpful? Sam Lepak Head of Digital Marketing Chose Serpstat Compared to the expensive SEMRush, Serpstat is definitely worth the price of $15-$20/month. I'm able to perform nearly all the keyword research and pull similar data that I'm able to as SEMRush without paying a $100/month for it. Serpstat also delivers extremely relevant … Incentivized Helpful? Joe Gatto VP of Marketing & International Business Development Chose Serpstat Serpstat is much cheaper than other SEO tools & just as good. It's the ideal tool for someone who needs more than the free SEO tool, but cannot afford Moz, etc. Any business that does content marketing needs a tool like this, and Serpstat is perfect for small businesses because … Incentivized Helpful? Dragan Nikolic Contributor Chose Serpstat Serpstat is right there with the best SEO tools right now. Their support is great and they're very enthusiastic with new features added every month. While their link index and the number of websites they crawl every month is not as good as Ahrefs or improved Moz, it easily … Incentivized Helpful? Mitch Lee SEO Manager Chose Serpstat Serpstat is up there with the list of industry products, but fails to outshine them. All of the industry tools do the same thing, but each tool has their own features and differentiation that set them apart from one another. Serpstat seems to be the simple or generic version, … Incentivized Helpful? Tim Mack Founder and Ring Master Chose Serpstat I have used Google analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid … Incentivized Helpful?

Features

RavenTools

Serpstat

SEO

Comparison of SEO features of Product A and Product B
	RavenTools 8.4 Ratings 8% above category average	Serpstat 9.0 Ratings 15% above category average
Keyword analysis	10.00 Ratings	10.00 Ratings
Backlink management	7.00 Ratings	8.00 Ratings
SERP ranking tracking	10.00 Ratings	9.00 Ratings
Page grader	10.00 Ratings	10.00 Ratings
Competitive analysis	10.00 Ratings	8.00 Ratings
Site audit / diagnostics	10.00 Ratings	10.00 Ratings
Site recommendations	2.00 Ratings	8.00 Ratings
Task management	8.00 Ratings	9.00 Ratings

SEO Channels

Comparison of SEO Channels features of Product A and Product B
	RavenTools 10.0 Ratings 27% above category average	Serpstat 9.6 Ratings 23% above category average
Local SEO	10.00 Ratings	10.00 Ratings
Social SEO	10.00 Ratings	9.50 Ratings
Mobile SEO	10.00 Ratings	9.00 Ratings
Global SEO	10.00 Ratings	10.00 Ratings

SEO Platform & Account Management

Comparison of SEO Platform & Account Management features of Product A and Product B
	RavenTools 10.0 Ratings 17% above category average	Serpstat 10.0 Ratings 17% above category average
Multi-domain support	10.00 Ratings	10.00 Ratings
Integration with web analytics tools	10.00 Ratings	10.00 Ratings

Best Alternatives
	RavenTools	Serpstat
Small Businesses	Nozzle Score 10.0 out of 10	Nozzle Score 10.0 out of 10
Medium-sized Companies	Advanced Web Ranking Score 8.2 out of 10	Advanced Web Ranking Score 8.2 out of 10
Enterprises	Dupli Checker (DupliChecker.com) Score 8.5 out of 10	Dupli Checker (DupliChecker.com) Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	RavenTools	Serpstat
Likelihood to Recommend	8.0 (0 ratings)	9.0 (0 ratings)
Likelihood to Renew	9.0 (0 ratings)	10.0 (0 ratings)
Usability	7.0 (0 ratings)	7.0 (0 ratings)
Availability	8.0 (0 ratings)	- (0 ratings)
Support Rating	9.0 (0 ratings)	10.0 (0 ratings)

User Testimonials
	RavenTools	Serpstat
Likelihood to Recommend	I would say RavenTools is most appropriate if you find you are spending a lot of time logging into different services and generating different reports from each. It's been a big time saver for us because we can compile all that data into one report and even generate a cover page and table of contents. This suite has also been beneficial for our sales team in that they we can provide detailed reports on the problems with their website before we even close the deal with them. Incentivized Steve Jones Web Developer & Search Consultant Read full review	Recently switching domains provided a lot of headaches for our marketing team. However, with Serpstat we were able to locate all our broken links and contact all the editors to be able to update our link. This alone took us from a DR of 25 to 34. Another practical use was for researching keyword volume for our on-page SEO - title tags and meta descriptions. With Serpstat we were able to determine keywords were worthy of us using in these values. Incentivized Sam Lepak Head of Digital Marketing Read full review
Pros	Centralize data points and resources to a single area and platform for easy access and review Visually present data to customers without being overwhelming or cumbersome in data overload Automate basic reporting and data consolidation to free up time for focusing on more strategic activities or executing desired plans and activities. Incentivized Jason Bean Web Content Manager Read full review	Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best. Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100. Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress. Incentivized Mitch Lee SEO Manager Read full review
Cons	The analytics in the tool and the Google Analytics dashboard have been known to be out of sync, but this doesn't happen very often. The reports occasionally have glitches, such as overlap of different modules. The keyword tracking tool does not provide easy tracking of rankings over time. Incentivized Geoffrey Hoesch CEO (Chief Executive Officer) Read full review	The daily query limit is sometimes frustrating. For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do. Incentivized Tim Mack Founder and Ring Master Read full review
Likelihood to Renew	A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers. Verified User Anonymous Read full review	I am very happy with the program and their services. Incentivized Lisa Sicard Content Manager / Consultant Read full review
Usability	Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better Lakita Marshall Digital Media Coordinator Read full review	Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this. Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users. Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
Support Rating	RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process Lakita Marshall Digital Media Coordinator Read full review	I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations. Incentivized Drew Harrison Software Engineer Read full review
Alternatives Considered	As a user of Hootsuite Free for reporting and social media management, RavenTools is more robust and fully functional. RavenTools provides a simpler dashboard and interface. You have more control over reporting, analytics views, and it is more intuitive. The only advantages I would say Hootsuite has is the ability to add apps that connect directly with other software and social media post management. Long story short, there is a reason I choose to put funds behind RavenTools vs. Hootsuite. Lakita Marshall Digital Media Coordinator Read full review	We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription. Incentivized Gary Shouldis Founder & CEO Read full review
Return on Investment	RavenTools has absolutely improved the reporting we provide our clients. We used to be mashing together dissimilar Excel reports. Comparisons between time periods was difficult to present and graphs had to be created manually with lots of time spent formatting them correctly. RavenTools has improved the efficiency with which we put together our reports. This frees us up to do more high-level thinking about recommendations and up-sell opportunities which ultimately leads to more revenue. Amy Odhner Search Engine Marketing Manager Read full review	Serpstat has allowed us to confidently suggest keywords and SEO friendly updates to clients to implement Serpstat reporting has saved us time when delivering reports to clients Serpstat app integrations allows our other data sources and Serpstat data to be combined to create Reportz (app) for client delivery Serpstat is one of the first places I go to check organic words for content ideas and places to improve our SEO Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
ScreenShots		Serpstat Screenshots