Rebuy Engine vs. Webtrends Optimize

Rebuy Engine is an excellent service for any multi-product eCommerce store looking to boost its AOV (and therefore margin on every order). It also works very well at boosting subscription opt-in rate. It integrates very easily on any Shopify store, allowing non-technical people to set it up, but providing additional depth for technical people to take it to the next level.

Incentivized

There are certainly a few things to consider. If you're looking to run A/B/n or Multivariate tests with some basic segmentation or targeting then Webtrends Optimize is capable of providing that. If budget is a major consideration then that is another area where Optimize may be more attractive. However, based on both of these criteria it is my opinion that there are other tools out there that provide more value. For segmentation discovery, identification of user affinities, and execution of an effective targeting and personalization strategy then there are certainly other tools that should be considered.

• Intelligent product recommendations
• Easy to install and highly customizeable
• Boosts our AOV, improving our margin
• Boosts our subscription opt-in rate

Incentivized

• The Webtrends team are excellent at taking the time to understand and learn about our distinct business needs, and recommend suggestions in response.
• The Webtrends platform has undergone several changes over the time I was using it. This illustrates the constant thrive to improve their service to users, something I greatly appreciated.
• Webtrends Optimize enables the whole process to be simple with its handy instructional guides that can inform clients about using the service.

• The AB Testing feature is excellent, but can't be used on every feature

Incentivized

• The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
• There's a bit of a steep learning curve, you can't just dive into the program.
• It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.

Incentivized

Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.

Rebuy Engine is easy to install and use. Its default configurations are excellent. More detailed customization is aided by having an understanding of if/else style conditional logic.

Incentivized

Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.

zero complaints. I'm not aware of it ever failing.

Zero complaints. It seemed to do its job quickly and accurately.

The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.

Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.

Implementation was pretty straightforward

Rebuy Engine is easier to install and configure and we have more ability to customize on our own. Rebuy Engine is also easier to a la carte features as you need them - Searchspring kinda dumps everything on you and if you don't use something, too bad, you're paying for it anyways. Rebuy Engine also does more than Searchspring.

Incentivized

Webtrends Optimize is one of the best solutions out there for digital marketers to improve their sales by providing a better experience for their customers' journey. With that said, it is also a costly solution in comparison to other services in the market today. The adage of you gets what you pay for is true as they are a market leader in the optimization space.

Incentivized

• Consistently boosting AOV, improving our per-order margins
• Increasing subscription opt-in rate
• Providing actionable insights into customer product combinations, aiding our marketing efforts

Incentivized

• So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.