Remarkety vs. Terminus ABM Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Remarkety
Score 9.2 out of 10
N/A
N/A
$25
per month
Terminus ABM Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…N/A
Pricing
RemarketyTerminus ABM Platform
Editions & Modules
Remarkety
$25.00
per month
No answers on this topic
Offerings
Pricing Offerings
RemarketyTerminus ABM Platform
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
RemarketyTerminus ABM Platform
Considered Both Products
Remarkety
Chose Remarkety
If you have any eCommerce functions on your website you need to use Remarkety over Mailchimp because the features and functions offered by Remarkety blow Mailchimp out of the water. You'll see faster growth when using Remarkety. We chose Remarkety over Mailchimp because of how …
Chose Remarkety
Remarkety has many more features compared to Mailchimp. The integration to my webshop was extremely easy to set up and I like to use the interface from Remarkety. You get lots of predefined trigger points for your automation and building email templates is just as easy as it …
Chose Remarkety
MailChimp is a traditional email marketing tool. However, it is extremely limited in e-commerce integration. It is not possible to send automatic emails with targeted products based on the previous history or customer's behavior on the website.
Klaviyo has its strengths in the …
Chose Remarkety
We evaluated several apps for email marketing and automation and we selected Remarkety for its inbuilt eCommerce functionality. The other solutions were more general in nature, missing that seamless integration with eCommerce stores selling physical products.
Terminus ABM Platform
Chose Terminus ABM Platform
I would say Terminus is easier to use and more cost effective. It is a better solution for beginners to get up and running with ABM marketing with enough runway to advance. Their customer service team is average, but there are learning tools to teach yourself. Lots of …
Chose Terminus ABM Platform
I was not involved in the evaluation process, however, I have heard that [the] Terminus ABM Platform is much more robust and the information [source] is much better.
Chose Terminus ABM Platform
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization …
Chose Terminus ABM Platform
Where Terminus ABM Platform was better than other options we evaluated: Much better quality and reach of [the] display network. More ability to tweak display network preferences and do things like contextual content targeting. Good control over ad budgets and pacing with …
Chose Terminus ABM Platform
Intent data & ad experiences were more robust & allowed for more customizations. Also - the interface was much more difficult to navigate to gain reporting insights that are valuable.
Chose Terminus ABM Platform
Triblio, RollWorks and Demandbase
Chose Terminus ABM Platform
Price, integration an inclusion of Bombora intent data.
Chose Terminus ABM Platform
Terminus is competitive from not just a pricing perspective, but [its] ability to push more campaigns, through multiple channels, all through the Terminus platform.
Chose Terminus ABM Platform
I ran through a demo with the Triblio rep about a month ago. The platform seems to be very comparative to Terminus when it comes to the primary functionality. You can do display advertising to individuals based on company and other criteria. In talking with the Triblio rep, …
Chose Terminus ABM Platform
Sendoso and Terminus are alike in that they both work to add "personalization" into Marketing. However, they are not competitors per-say. Sendoso personalizes the physical interactions (direct mail) while Terminus works on the digital landscape. I would say Terminus more …
Chose Terminus ABM Platform
I do not have experience with similar products.
Chose Terminus ABM Platform
None at this time. We will be researching others when renewal time comes around.
Chose Terminus ABM Platform
We selected Terminus really before evaluating other vendors because they're local.
Chose Terminus ABM Platform
Terminus's professional services and support, along with its command-center approach, deliver a huge value to a ultra-lean fast moving business like Phononic. As a semiconductor startup that is rapidly growing, we need partners that can not only keep up with us, but also push …
Chose Terminus ABM Platform
Bizible is the only tool that I've done quite a bit of research on and it seems to be more advanced and further along than Terminus. They have an integration with SFDC as well as the ability to connect to a data warehouse.
Chose Terminus ABM Platform
We chose Terminus because of the campaign attribution models. Many companies do target account ad targeting, but none did that plus the revenue attribution from marketing.
Chose Terminus ABM Platform
Engagio: their analytics platform is slightly more refined, but Terminus is rapidly catching up. It is worth just using Terminus for the cost and would be another tool to complicate the Martech stack. Triblio: for a basic program, they have too many bells and whistles that are …
Chose Terminus ABM Platform
When we first went with Terminus, they had better functionality at the time and offered us a better deal.
Chose Terminus ABM Platform
Sigstr is a solution for commercial teams. It allows the Customer Experience or Marketing team to manage the environment without getting IT involved. Other solutions we saw were basic IT managed solutions with no integrations or analytics.
Chose Terminus ABM Platform
Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in Hubspot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process.

I can't recommend any other solution over …
Chose Terminus ABM Platform
Terminus is a lot easier to use than other tools we have used or evaluated for our ABM campaigns. Updating what we want to see and working with their team has been a great experience. They listen and seem to understand our specific industry better. They aren't looking to …
Chose Terminus ABM Platform
BrightFunnel support seemed much more invested and the system looked more robust.
Features
RemarketyTerminus ABM Platform
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Remarkety
8.0
Ratings
8% above category average
Terminus ABM Platform
-
Ratings
Data Transfer8.00 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Remarkety
9.9
Ratings
24% above category average
Terminus ABM Platform
-
Ratings
Ad campaign creation10.00 Ratings00 Ratings
Ad deployment10.00 Ratings00 Ratings
Display advertising10.00 Ratings00 Ratings
Ad display and retargeting segmentation10.00 Ratings00 Ratings
Sequence targeting9.50 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Remarkety
9.4
Ratings
20% above category average
Terminus ABM Platform
-
Ratings
Ad dashboards9.10 Ratings00 Ratings
Ad performance reports10.00 Ratings00 Ratings
Ad conversion tracking10.00 Ratings00 Ratings
Ad attribution reporting10.00 Ratings00 Ratings
Cross-channel ad management7.50 Ratings00 Ratings
Ad forecasting and optimization10.00 Ratings00 Ratings
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RemarketyTerminus ABM Platform
Small Businesses
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Score 8.5 out of 10
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Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Enterprises
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 9.0 out of 10
TechTarget Priority Engine
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User Ratings
RemarketyTerminus ABM Platform
Likelihood to Recommend
9.5
(0 ratings)
8.1
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
RemarketyTerminus ABM Platform
Likelihood to Recommend
Well-suited: For marketing automation of an eCommerce store, increasing revenue by abandoned cart recovery, personalized coupons, and follow-up emails with newsletters and product recommendations. The additional revenue stream from re-marketing across social media.
Not suited: for an online store with just a few products, it would be too complicated and expensive to run.
Read full review
I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.
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Pros
  • Email follow up on potential sales for visitors that did add products to the cart but didn’t complete the purchase process.
  • Split testing to gather information on which texts, layouts and photos that work the best. It’s a really nice feature!
  • The functionality to offer dynamic coupons with different criterias. This way you have the possibility to target individuals or target several groups with different techniques.
Read full review
  • Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
  • Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
  • Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
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Cons
  • Better premade templates
  • Better website integration
  • Auto save of email templates
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  • They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
  • I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
  • For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
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Likelihood to Renew
No answers on this topic
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
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Alternatives Considered
If you have any eCommerce functions on your website you need to use Remarkety over Mailchimp because the features and functions offered by Remarkety blow Mailchimp out of the water. You'll see faster growth when using Remarkety. We chose Remarkety over Mailchimp because of how well it integrates with our e-commerce efforts.
Read full review
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.
Read full review
Return on Investment
  • Improved ROI from more targeted campaigns
  • Cleaner contacts database
  • Less spam complains
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  • It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
  • Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.
Read full review
ScreenShots

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.