Resulticks vs. WebEngage

It is well suited for: • • Using multiple channels for triggered follow-on communications

• • Tracking of user response on communications right up to conversion

• • Single, summary view of customer interactions showing emerging propensities for specific types of communications, channels and campaigns

When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.

Incentivized

• Intuitive and simple UI that needs no training
• Effective campaign setup & administration
• Near real-time view of the segment list
• Pre, During and Post campaign analytics using big data
• Multi-Dimensional campaign and user propensity based communication
• Single version of Campaign outcomes across all channels
• Robust product roadmap and periodic enhancements
• Seamless Inhouse to SAAS migration & integration
• Product Plugin architecture that enables smooth integration to third party products and data sources
• Industry standard security protocol and data encryption support
• Statistical Modeling and Machine learning

• Ease in creating user journeys.
• Easy implementation of APIs.
• Good reporting dashboard and scheduling features.
• Segmentation of the users is easy.

Incentivized

• Does not have direct API connections to Paid Media.

• Relays
• Onsite should have more options of templates.
• Backend support for better reachability of the channels.
• Cohort studies should be more customizable.

Incentivized

The UI and visualise toons are very intuitive and do not require interpretation

Resulticks provides a very intuitive and simple UI with powerful features to seamlessly integrate various data sources and off the shelf platforms. It also provides a big-data based, analytical model oriented insights.

WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.

Incentivized

• Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
• Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
• Accurate conversion tracking across channels

• Helped in lowering cost of marketing.
• Driving higher volume of Direct Sales.
• Increasing conversion rate on the website.
• Increasing lead to sale ratio.

Incentivized