Reviews.io vs. Trustpilot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Reviews.io
Score 6.3 out of 10
N/A
Reviews.io is a consumer ratings & reviews platform. The vendor says their differentiation is outstanding customer service and affordable pricing with 0 long contracts. The vendor promises it doesn't just encourage trust, it embodies trust, with morals in all the right places. The vendor also prides itself on being a technologically-advanced review platform with features including: In-Email Review Forms SMS Collection Competitor Analysis Engage Bot…
$89
per month
Trustpilot
Score 5.9 out of 10
N/A
Trustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).
$259
per month per domain
Pricing
Reviews.ioTrustpilot
Editions & Modules
GROWTH
$89
per month
PROFESSIONAL
$159
per month
ENTERPRISE
From $499
per month
Plus
$259
per month per domain
Premium
$629
per month per domain
Advanced
$1,059
per month per domain
Enterprise
Contact for pricing
Offerings
Pricing Offerings
Reviews.ioTrustpilot
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Reviews.ioTrustpilot
User Ratings
Reviews.ioTrustpilot
Likelihood to Recommend
9.0
(0 ratings)
2.6
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(0 ratings)
Support Rating
10.0
(0 ratings)
8.7
(0 ratings)
User Testimonials
Reviews.ioTrustpilot
Likelihood to Recommend
Reviews.io is a great option for any ecommerce site that is looking to gather company and product reviews to help make the customer purchasing decision easier. Their BCC integration appears to make it possible to use their services with any platform so long as you can edit the email order confirmation templates.
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TrustPilot cannot be trusted. They have consistently removed reviews since I started with them. At first I thought it was a one or two off situation. We recently launched an "ask for reviews" initiative and got several positive reviews and TrustPilot removed all of them, without recourse. This hurts us really badly and initiates drawn-out emails with our customers. TrustPilot is wrong about legitimate reviews and has no clean way to resolve that. They hurt our customer relationships more than helped.
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Pros
  • Widget library with customizable, mobile-friendly widgets.
  • Custom widgets can be built for you.
  • WYSIWYG and HTML email templates.
  • Instagram and UGC gallery included.
  • Sync your product catalog via Merchant Center.
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  • Their website UI allows for fluid visualizations and analysis of the review data.
  • Their website widget integrates well with the website allowing us to display reviews dynamically.
  • They have pretty advanced integrations with Google SERPs where you can actually have your TP review show up instead of your Google review, which can have benefits.
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Cons
  • Setting up isn't hard, but the documentation conflicts with itself sometimes.
  • They reference a BigCommerce app that isn't available (yet).
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  • It would be good to have more control over invalid reviews.
  • It would be good if buyers were required to contact the company to express their concerns before doing it on the reviews sites because many times a negative impression is caused by a misunderstanding and other potential buyers are not helped by being exposed to this misinformation.
  • Ideally, the data could be integrated into our website easier.
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Likelihood to Renew
No answers on this topic
It's expensive and customer service is not the best.
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Support Rating
We had to reach out a few times during the setup process and we never had to wait more than a few minutes to get a response via their online chat. When a more in-depth answer was required they followed up via email and pulled in other team members when necessary.
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I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.
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Alternatives Considered
Reviews.io has a similar product offering as the other well known review collection companies. However, they are much more competitive in terms of pricing and that was a big influence on our decision to go with them. They also have a library of widgets you can choose from and customize to make publishing reviews on your website very easy. It's not a cookie cutter solution, which we really like.
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We also evaluated Bazaarvoice when considering adding customer reviews. Completing a tax return takes time and energy from our customers. We did not want them to fill out a lengthy questionnaire-type review. We wanted to make the review process as simple as possible. Bazaarvoice seemed to be well-suited for retail brands but not for finance. I had used Bazaarvoice at a previous employer and implementing the review stars in our Google ads was a lengthier process back then. It may have changed now. The review stars automatically appeared in our Google ads after we reached 100 reviews. Implementing Trustpilot into our tech stack was a much easier process as well.
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Return on Investment
  • Increased customer trust through verified company and product reviews.
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  • We've seen an increase in CTR and CVR while lowering our CPAs using our reviews in our display and social media ads.
  • Integrating the star rating with our Google Ads was automatic and we saw a lift in CTR when the stars were added.
  • We saw an uptick in traffic in from our Trustpilot review page to our website.
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ScreenShots