Rival IQ vs. Talkwalker by Hootsuite

It is great for competitive analysis if that's an ongoing need, and the upside of how it calculates engagement rate is that it's consistent across competitors (even if I think the methodology is flawed). We really only used the competitive data up front, and then sparingly afterward. If you want true impressions/engagement rate for Twitter, Instagram, and in some cases Facebook, then this is not as good.

Incentivized

Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.

Incentivized

• Rival IQ shows engagement data perfectly. You can see the engagements of your brands and any competitors your tracking.
• The overall comparisons for the competitors is a great way to benchmark if you're using engagement data as measurements.

Incentivized

• Talkwalker helps you monitor online mentions so you can stay aware of what's being said about your company. Social listening is more important than ever.
• Talkwalker also helps you delve deeper into the social insights to track patterns and give you data that can be helpful in the future as you plan your marketing efforts.
• Talkwalker is one of the only products like it that incorporates AI and is, according to some, on the cutting edge in its field.

Incentivized

• Include new metrics not only based on engagement.
• New metrics for Instagram ads.

Incentivized

• A recent update has made adding filters to the dashboard far more convoluted than necessary.
• Many metrics are displayed as "3.4M", it would be great if you could hover over that number to see the full "3,371,000".
• The tagging feature is buggy and often needs to be done twice to tag the mentions applied in the rule.

Incentivized

Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.

This is a really easy package to use and understand, once you've walked thru the interface. Onboarding is a must.

Incentivized

Despite all the functionalities available on the platform, I never felt overwhelmed or confused

Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.

Incentivized

Support is continuous and very helpful. Email, phone, and chat support are always on and someone is always there to help. Your CSR will contact you quarterly to take your temperature and offer assistance or training, if necessary. Feature requests are taken seriously. They share their product development roadmap, which is a major plus.

Incentivized

They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.

Incentivized

These products are similar, but don't provide the same friendly interface or analytical view of the social space. Both of the platforms above (Olapic + Track Maven) are great for social media users, influencers, and trend-data, but if you're looking at improving your own brands' performance, Rival IQ is the best bet.

Incentivized

I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.

Incentivized

• We're able to create more effective content resulting in better metrics, resulting in retained and growing business.
• We are able to sell this package as a value add to our clients.

Incentivized

• Having learned how to better leverage the system has resulted in a greater diversity in projects and clients that we didn't have the capabilities to service before, which has in turn increased our visibility to the wider company.
• It has reduced the amount of time it takes to do reporting from traditional desk research and utilizing other monitoring tools.

Incentivized