Robly vs. Everest (Return Path + 250ok)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Robly
Score 8.0 out of 10
N/A
Robly is an email marketing solution designed for small businesses. It's key features are its ability to auto-resend unopened emails, pop-up widgets, and proprietary AI-powered software that sends emails based on schedules specific to each recipient.
$19
per month
Everest (Return Path + 250ok)
Score 10.0 out of 10
N/A
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's…
$20
per month
Pricing
RoblyEverest (Return Path + 250ok)
Editions & Modules
Robly
$19
per month
Elements
$20
per month
Elements Plus
$525
per month
Professional
Custom Pricing
Enterprise
Custom Pricing
Offerings
Pricing Offerings
RoblyEverest (Return Path + 250ok)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
RoblyEverest (Return Path + 250ok)
Considered Both Products
Robly
Chose Robly
Robly is better suited for a general constituency, versus a more targeted donor system like Blackbaud. It allows us to send weekly, and other general newsletter contact and updates to individuals who might not qualify as donor prospects. Alternatively, it keeps our donor …
Chose Robly
Constant Contact is better known but much more expensive for essentially the same thing. When choosing a tool, you need to consider whether the integrations are important. If they are, Robly might not be the best tool. It is more "stand-alone" than other tools. As far as pure …
Chose Robly
In comparison to Robly, Mailchimp can also be considered very user friendly for both marketing professionals and amateurs. It offers many of the same features including creative designs and analytics. We prefer to use Robly for our newsletter and bulk marketing messages because …
Chose Robly
Robly is better than most other platforms because you get better results and you also have more analytics to look at which helps you make better decisions.
Chose Robly
When trying to find an email platform to use with our company, we tried out three major softwares: Robly, Mailchimp, and Constant Contact. The price of Robly is what initially made it stand out to us, but upon using it, we also fell in love with the simplicity of the editing …
Chose Robly
Our clients that use Robly have a tremendous amount of lead turnover. They need information quickly and need to be able to respond and adjust quickly to recipient behaviors. They are working primarily with millennial contacts that digest information at a glance and primarily …
Chose Robly
I have not compared Robly with any other software, I always chose it over any other software, therefore I have no opinion about it.
Chose Robly
Tracking and follow up is better. I switched because I really like the follow up feature to those who had not opened first email.
Chose Robly
Robly is less expensive and more user friendly than Constant Contact. We selected Robly because of the reduced price and features. Constant Contact fit well with our needs, but when another organization recommended Robly to us and we tried it, we decided to stick with it. We …
Chose Robly
Robly has been much more cost effective, which is very important for us, since we are a small business. It is easier to use than Constant Contact, though we now have a significant dip in our subscribers since we've made the switch. Constant Contact didn't even compare in visual …
Chose Robly
Blows them out of the water. Better design, ease of use, formatting, layouts. Reports are more detailed. Worth the additional cost from CC. Client datebase mgmt is much easier and better tracking.
Chose Robly
Constant Contact is much more restrictive in your ability to create a truly branded campaign. Robly has much more of a custom template set up and the tools you need to make a campaign yours and distinctive from a typical template. Constant Contact did have the ability for a …
Chose Robly
More functionality than Constant Contact.
Chose Robly
We like Robly. We love the logo too. Send us freebies. We would like to have more use of CRM on Robly. We would like to use Robly as a CRM and integrate it with our email lists on Facebook and Zoho (which we use). We need to get people more inclined to interact back with us in …
Chose Robly
We chose Robly initially because they boasted the ability to receive 50% more opens through most email marketing campaigns. We've been happy with their service and software and plan to continue use [it].
Chose Robly
We switched to robly after they advertised 50% more opens. Among the various features of their software, we have created much better looking email messages, as well as increased options for sending and reviewing the response to the message. Robly also offered better pricing …
Chose Robly
We chose Robly for the lower cost and OpenGen - it has served us better than Constant Contact which was more than triple the price.
Chose Robly
We outgrew the simple and minimalist service TinyLetter affords.
Chose Robly
Robly has much of the same functionality as Constant Contact. I find Robly's interface to be more intuitive. Robly allows us to upload as many images and documents as we want, without charging us extra. Robly's subscription price is lower than Constant Contact. Their …
Chose Robly
I had used Constant Contact for years, needed a change, like their drip deployment, and follow up deployment [times] number of days after the initial deployment.
Everest (Return Path + 250ok)
Chose Everest (Return Path + 250ok)
Return Path is the most user-friendly and feature rich platform based on the alternatives that we have evaluated or used in the past.
Chose Everest (Return Path + 250ok)
Litmus does a great job of checking for specific things related to design or spam filtering, but the overall comprehensive approach that Everest (Return Path + 250ok) has by implementing seed listing, list validation, and pixel engagement offers a much stronger solution for …
Chose Everest (Return Path + 250ok)
I don't know of anything that has a patch on what ReturnPath—specifcially certification—offers elsewhere.
Chose Everest (Return Path + 250ok)
As a long-term Return Path client, we haven't ever used any competitor products as we always felt that what we were using was best-available. So when 250ok and Return Path were combined, the best of both is visible within the new Everest umbrella product, Validity Everest …
Chose Everest (Return Path + 250ok)
I looked into some other competitors before 250ok was brought out by Validity, but 250ok seemed like the best fit for the price and features included.
Chose Everest (Return Path + 250ok)
We have used both and they're both excellent systems. 250ok has the edge with reporting and function but Return Path has a bit more data when it comes to Sender Score data. Either is a really good system and I'd recommend either for those looking for a toolset to help resolve …
Chose Everest (Return Path + 250ok)
ReturnPath is best in the industry for managing email deliverability. There are other adequate competitive options, but ReturnPath can offer a custom solution for your brands.
Chose Everest (Return Path + 250ok)
Return Path came with our Salesforce Marketing Cloud implementation. We have not seriously looked at additional tools to complement or replace what we're getting through Return Path.
Chose Everest (Return Path + 250ok)
We have no experience with competitors in the 4 1/2 years I've been with the organization.
Chose Everest (Return Path + 250ok)
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with SalesForce also allowed us to get it at …
Chose Everest (Return Path + 250ok)
It’s cheaper than its competitors and it has dmarc tracking.
Chose Everest (Return Path + 250ok)
After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.

Between Return Path and …
Chose Everest (Return Path + 250ok)
250ok provides much greater insight into email deliverability, compared to email marketing platforms. Typically, email marketing platforms only provide you the following: open rate, clickthrough rate, spam complaints, and bounces. 250ok actually shows you where you're landing …
Chose Everest (Return Path + 250ok)
Return Path and 250ok are meant to do same things but in slightly different ways. Both use seed lists but RP uses panel data while 250ok uses engagement data. RP offers certification and is more expensive while 250ok is more affordable.
Chose Everest (Return Path + 250ok)
Return Path was the first solution that we looked into based on the native integration with Salesforce Marketing Cloud. That was the biggest selling point for us. We didn't do a lot of research on other products but 250ok was one we did look at but ultimately liked Return Path …
Chose Everest (Return Path + 250ok)
Goodmail is no longer available. eDataSource - competitive research of other competitors emails to analyze in one platform - comparable - more money.
Chose Everest (Return Path + 250ok)
We use Exact Target every day as well - While we use these 2 for different functions - both are great to have and essential to our team.
Chose Everest (Return Path + 250ok)
When reviewing competitors to do the audit and to give us insight into our deliverability, Return Path seemed to have a more strategic sense of the issue and they were able to dive deep to get to the root cause, whereas some of the competitors where diagnosing on the phone …
Chose Everest (Return Path + 250ok)
I used to host and manage email internally. I moved this into the cloud with an ExactTarget email marketing hub to manage all of the email being sent. The plus for Return Path is that the white listing features offered are not offered by other vendors or not to the same degree …
Chose Everest (Return Path + 250ok)
We looked at 250ok and Pivotal Veracity. Each has their own perks. Return Path has the best inbox monitoring by far but is the most expensive and that isn't even close. 250ok has the best blacklist monitoring capabilities and was the best priced but the inbox monitoring wasn't …
Features
RoblyEverest (Return Path + 250ok)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Robly
7.0
Ratings
13% below category average
Everest (Return Path + 250ok)
6.1
Ratings
26% below category average
WYSIWYG email editor5.60 Ratings5.00 Ratings
Dynamic content6.00 Ratings5.30 Ratings
A/B testing6.50 Ratings6.50 Ratings
Mobile optimization7.00 Ratings3.30 Ratings
Email deliverability reporting9.00 Ratings8.00 Ratings
List management7.50 Ratings7.00 Ratings
Triggered drip sequences7.00 Ratings8.00 Ratings
Ability to test dynamic content00 Ratings6.40 Ratings
Landing pages00 Ratings5.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Robly
8.0
Ratings
4% above category average
Everest (Return Path + 250ok)
6.1
Ratings
23% below category average
Standard reports8.00 Ratings6.70 Ratings
Dashboards00 Ratings7.20 Ratings
Custom reports00 Ratings4.50 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Robly
-
Ratings
Everest (Return Path + 250ok)
8.0
Ratings
0% above category average
URL Validation00 Ratings8.10 Ratings
Link Tracking00 Ratings6.70 Ratings
Image Validation00 Ratings7.60 Ratings
Inbox Display00 Ratings8.50 Ratings
Email Accessibility Tools00 Ratings7.50 Ratings
Spelling and Grammar Check00 Ratings7.80 Ratings
Spam Testing00 Ratings9.00 Ratings
Email Previews00 Ratings9.00 Ratings
Best Alternatives
RoblyEverest (Return Path + 250ok)
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
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Emma by Marigold
Score 9.4 out of 10
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User Ratings
RoblyEverest (Return Path + 250ok)
Likelihood to Recommend
8.0
(0 ratings)
5.4
(0 ratings)
Likelihood to Renew
8.2
(0 ratings)
8.2
(0 ratings)
Usability
8.0
(0 ratings)
7.3
(0 ratings)
Support Rating
7.3
(0 ratings)
9.1
(0 ratings)
Implementation Rating
7.3
(0 ratings)
8.2
(0 ratings)
User Testimonials
RoblyEverest (Return Path + 250ok)
Likelihood to Recommend
Robly can become easily exploitable for advertising agency services, which rely mostly on stable dynamics to make sure that marketing campaigns work and provide enough results to see profits. In other words, if Robly is managed from a purely professional methodology, better results can be obtained. Robly can also be used to manage small sales where you can better organize information about a specific customer, such as their contact details and history of interactions through different sales operations by the company, so it is not only possible to focus its use on mass marketing, but also intimate businesses that require some degree of administrative control in relation to new message alert notifications. If used in conjunction with services oriented to the execution of seminar sessions or online classes, it is possible to send mailings to groups, where the content information of each session allows viewing different documents and material of various formats from the e-mail, and thus make the sessions to be held seem more attractive to the public. This strategy is very feasible if you are going to sell a product explaining its use and characteristics.
Read full review
Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Read full review
Pros
  • Ease of use. We switched to Robly from Constant Contact, and find it much more intuitive.
  • Reporting. At a glance, we can see how effective our campaigns have been.
  • I don't have a lot of experience with HTML, but I'm able to create good looking e-mails using the tools provided by Robly.
  • The price is right! Our non-profit saved money by switching from Constant Contact to Robly.
Read full review
  • Inbox placement data using seed list: It tells you about your inbox placements, spam, missing, and complaints. Very useful data that tells you that you are on the road!
  • Sender score for all I.Ps: Tells you quickly about your I.P score, helps you work fast as you know everything is fine, saves a lot of time.
  • Online support: Support from specialist, have an expert to guide in tough times to suggest options or to support your action strategy.
Read full review
Cons
  • The emails do not allow us to add certain tools that would improve our management in the case of data collection, such as the application of interactive surveys within these emails.
  • It does not integrate with services such as Survey Gizmo, which would be useful for structuring surveys.
  • It also does not integrate with sufficient cloud backup platforms, which forces us to export our customer list data manually, and this can lead to errors.
Read full review
  • A good tutorial on how to leverage it would be helpful. Navigating is easy, but there's a lot of information and it takes a while to understand what everything means.
  • The reporting feature is intimidating, creating anew one isn't as user-friendly as the rest of the interface.
  • I understand what seeds are, but for new users, a very basic tutorial on what they are and why they are used would be helpful. Right now you have to have a baseline understanding of them before using it.
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Likelihood to Renew
Because we like the price and value. The annual subscription model allows us to maximize usage without worrying too much about cost, being a small mom and pop outfit.
Read full review
Return Path helps us stay ahead of the curve and are a partner in helping us optimize our email program. They also keep us up-to-date on email laws and the changing ecosystem so that we are prepared and ready for changes, whether they're behavioral, legal or technology-driven. I definitely consider Return Path a necessary ingredient to sustaining a healthy email program.
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Usability
Overall Robly's usability can be considered easy and intuitive. For experienced marketing professionals this program would not be challenging to navigate even on the first uses. There may be a slight learning curve for amateur users but overall it is fairly simple and easy to use and creates professional results.
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I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
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Support Rating
We sometimes got through to a message taking service but they were not able to resolve our issue with a one-call solution necessarily always.
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Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
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Implementation Rating
We should have been granted a MOBILE RESPONSIVE email template from the get-go. We were never offered any alternatives.
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I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
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Alternatives Considered
When trying to find an email platform to use with our company, we tried out three major softwares: Robly, Mailchimp, and Constant Contact. The price of Robly is what initially made it stand out to us, but upon using it, we also fell in love with the simplicity of the editing options and the easy navigation and organization of our many lists of contacts. It was a clear choice of which software to go with in the end - Robly ran by a landslide!
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Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
Read full review
Return on Investment
  • Robly has enabled us to become more efficient in communicating with our audience. Because of the small size of our organization, we have a limited number of hours to dedicate to crafting communication with our audience. The ease of use of Robly means that we can spend less time on the mechanics of creating mass emails and more time on the quality of the communication itself.
  • Since we started using Robly, our Opt-outs, Spam and Bounce rates (which were already quite low) have dwindled to practically nothing. Over our last 10 campaigns, we had 6 emails bounce, 1 marked as spam, and 18 opt-outs out of over 30K emails delivered.
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  • Return Path has helped me enable better email delivery for our global partners e.g. some of our applications that send email to consumers in Australia or Europe.
  • Some of the functions that we utilized with Return Path were proving to be costly based on what the business needs were for us. That is why we cut back on some of the services we utilized.
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ScreenShots

Everest (Return Path + 250ok) Screenshots

Screenshot of Inbox Placement
Understand inbox placement rates by mailbox provider.Screenshot of Competitive Intelligence
Get visibility into what your competitors are doing well, including subject lines, sending patterns, and more.Screenshot of Design Tests
Collaborate, design, and test your email content across devices and mail clients.Screenshot of Reputation Monitoring
Get the most visibility into your sender reputation.Screenshot of Engagement Metrics
Go beyond the basic data provided by your email service provider. Get a holistic look at all the engagement metrics matters to your email program.Screenshot of List Validation
Verify the addresses on your lists aren't dead, wrong, or dangerous before mailing them and protect your sender reputation.