Ion, by Rock Content vs. Unsplash for Brands

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ion, by Rock Content
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in…N/A
Unsplash for Brands
Score 7.2 out of 10
N/A
Unsplash is an online community hosted by the company of the same name in Montreal, featuring photos and images that are available free. Unsplash for Business is a solution that puts content in the hands of people and add context by sharing visuals with their audiences.N/A
Pricing
Ion, by Rock ContentUnsplash for Brands
Editions & Modules
Managed Services + SaaS
Custom
per year
No answers on this topic
Offerings
Pricing Offerings
Ion, by Rock ContentUnsplash for Brands
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$5,500 per customerNo setup fee
Additional Detailsion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.
More Pricing Information
Community Pulse
Ion, by Rock ContentUnsplash for Brands
Considered Both Products
Ion, by Rock Content
Chose Ion, by Rock Content
I haven't had a lot of experience with templated CMS systems and was not involved in the original selection, though I was part of the renewal discussions. Most of the templates I've used have been html and created in house on an as-needed bases.
Chose Ion, by Rock Content
I wasn't involved with that process.
Chose Ion, by Rock Content
When I chose ion, my alternative was to have developers build what I was envisioning. Just two tools I wanted were going to cost me $50k to build. With ion I was able to create those, plus dozens of other tools.

Early on when I started using ion, another division had just …
Chose Ion, by Rock Content
Incredible customer support is one of the reasons for opting towards ion interactive. They have been very useful and helping in every way possible.
Chose Ion, by Rock Content
SnapApp was a decent platform, but it was a bit limited in what we could do with it and it was challenging from an Eloqua-integration perspective regarding accessing our customers' answers.

One of the things that drew us to Ion versus SnapApp was the advanced metrics and …
Chose Ion, by Rock Content
I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training …
Chose Ion, by Rock Content
Compared to Adobe's products, I prefer ion. However, Optimizely is slightly more intuitive to use than ion, but the value comes in big savings over Optimizely's prices.
Chose Ion, by Rock Content
The primary reason is flexibility and customer service!
Chose Ion, by Rock Content
ion is in a different league than other well-known landing page providers. They deal with many large organizations and their landing pages feel more professional than competitors. The key piece in my decision to move forward with them was their customer support and tool …
Chose Ion, by Rock Content
Again, functionality and customer service beat them all.
Chose Ion, by Rock Content
There are obviously other platforms out there that do more or less in different capacities. Platforms like Marketo are more user-friendly in places and have more marketing automation functionality, but fewer features and functionality for landing page creation. Whereas …
Chose Ion, by Rock Content
The ion interactive just offers so many more options for customization. You can make the pages you create truly beautiful. Act-on has worked well for simple, straightforward pages and emails, but it ultimately just cannot accomplish the same results as ion without the use of an …
Chose Ion, by Rock Content
The closest tool I can compare ion to is WordPress. To me, ion is easier to use, with more interactive features.
Chose Ion, by Rock Content
Honestly, we did not evaluate competitors--we had an influential new member of our marketing team come in with previous experience using Ion from another company, and after checking it out/evaluating it, we did their sandbox demo and found it to be very usable...and what we …
Chose Ion, by Rock Content
I prefer ION because of the granularity of visitor data that I have access to and am able to analyze / optimize off of.
Chose Ion, by Rock Content
Both ion and Drupal are essential in our business but they're used in completely different methods. Our Drupal pages are live and searchable on Google. Our landing pages are not indexed because we [like] to pinpoint traffic sources to them. We can turn a traffic source on and …
Chose Ion, by Rock Content
The ion platform is easy to use and quick to create websites. Using ion allows us to not need developer resources to create the websites. It is cost effective. The decision to use ion was made prior to my arrival at the company.
Chose Ion, by Rock Content
ion is a comparable product to Wordpress in some aspects of user experience and versatility. We've integrated elements of ion with Salesforce, which has given certain groups more flexibility in their day-to-day tasks. There are pros and cons when comparing Ion to Drupal, and …
Chose Ion, by Rock Content
There are endless ways to make your content interactive and personalized in Ion Interactive. My organization switched from another content creation tool to Ion and although the learning curve is quite high, we've all been enjoying the experience and execution on Ion more than …
Chose Ion, by Rock Content
I've used squarespace, which is perfect to build my portfolio site. But ion is an ideal place to build templates with strict styleguides for our marketing team to use.
Unsplash for Brands
Chose Unsplash for Brands
I would say that Unsplash for Brands is a lower-end budget and easier option for projects. Again, if you need something very specific - whether it's in industry, pose, subject, or environment, then you'll likely want something a bit more expensive with a larger library …
Chose Unsplash for Brands
It is easy to use, the interface works pretty well and the recommendation of similar pictures is awesome. Also the quality of the algorithm and filter work great.
Chose Unsplash for Brands
The ease of search is always a plus when dealing with client deadlines. Unsplash offers free options for us to be able to provide a wide choice of images for our clients to choose from as well as provide different angles of certain campaigns. We can do several options so they …
Chose Unsplash for Brands
Stacks up well offers another option for finding copyright-free images and is directly a part of our program so I don't need to go to an external site to find other photos. Makes it extremely worthwhile to use! Also easy to teach others how to use which makes my job easier.
Chose Unsplash for Brands
Pexels is my second favourite license-free photo service. However, is easily bettered by Unsplash. This is because of Unsplash’s superior search functionality. When searching for more than one word on Pexels, it usually focuses on the more popular, keyword out of the two. …
Chose Unsplash for Brands
Pixel, Wiki Commons Photos, Free photos that sites like Adobe/iStock/Shutterstock have available.
Chose Unsplash for Brands
I believe Unsplash has higher quality images and the images they provide are more realistic and genuine than these other brands.
Chose Unsplash for Brands
The main difference between Unsplash for Brands and this other brand is the simplicity and the thought process put in by Unsplash for Brands while designing their site functionality and API. The UX is extremely straight forward and implementation is very quick.
Chose Unsplash for Brands
The selection of images and current event content is what puts Unsplash above the larger enterprise solutions. The speed and ease of use also make Unsplash a more attractive product for content creation. The mobile technologies that drive image search are fantastic and far …
Chose Unsplash for Brands
There is one obvious major advantage to Pexels (and Unsplash really) in that the images are royalty-free. We can use them without fear of being sued afterward, and we don't even have to create an account, just download the image and it's ready to go. When it comes to Pexels' …
Features
Ion, by Rock ContentUnsplash for Brands
Content Creation
Comparison of Content Creation features of Product A and Product B
Ion, by Rock Content
7.5
Ratings
7% below category average
Unsplash for Brands
-
Ratings
Ideation10.00 Ratings00 Ratings
Content collaboration5.00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Ion, by Rock Content
8.7
Ratings
7% above category average
Unsplash for Brands
-
Ratings
Content hub10.00 Ratings00 Ratings
Forms / Gated content10.00 Ratings00 Ratings
Embedded CTAs10.00 Ratings00 Ratings
Content distribution8.00 Ratings00 Ratings
Content promotion8.00 Ratings00 Ratings
Content automation6.00 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Ion, by Rock Content
8.5
Ratings
8% above category average
Unsplash for Brands
-
Ratings
Audience profiling and targeting6.00 Ratings00 Ratings
Closed-loop tracking and reporting8.00 Ratings00 Ratings
Content performance analytics10.00 Ratings00 Ratings
Campaign optimization dashboard10.00 Ratings00 Ratings
Best Alternatives
Ion, by Rock ContentUnsplash for Brands
Small Businesses
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Score 10.0 out of 10
Adobe Express
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Score 8.8 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Adobe Express
Adobe Express
Score 8.8 out of 10
Enterprises
Vyond
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User Ratings
Ion, by Rock ContentUnsplash for Brands
Likelihood to Recommend
10.0
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
7.0
(0 ratings)
Usability
7.4
(0 ratings)
-
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
9.0
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
Online Training
8.0
(0 ratings)
-
(0 ratings)
Implementation Rating
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Ion, by Rock ContentUnsplash for Brands
Likelihood to Recommend
I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts
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If someone is in a specific or super-niche industry, they may not find that Unsplash for Brands is a good option for them. I would say their site and their library of photographic images are a bit more general -- so if you need something stylized, it may not be the place for you.
Read full review
Pros
  • I love that ion interactive autosaves. So many of these platforms leave me terrified of disconnection or closing my laptop.
  • This WYSIWYG actually works. I've yet to have a translation or code glitch.
  • Fast load times are a huge bonus, as well as mobile-optimized display.
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  • Provides beautiful natural and in action photos
  • Provided royalty free imagery which is great for charities who have a budget or not budget for photography
  • Photos are more stylistic and creative than traditional stock sites like Adobe, iStock, Shutterstock
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Cons
  • no revert option/revision history if you make a bad mistake
  • some simple styles that should be just there for you have to be made through custom CSS
  • some of their template options have some pretty bad designs and are not usable beyond a basic functionality level/have to be completely reskinned
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  • The layout and UX is not as friendly as many other similar platforms.
  • Search engine could be improved.
  • Bulk download would be wonderful.
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Likelihood to Renew
Because unless I find something better to replace it with, we're probably going to renew our contract. Ideally, Ion interactive can update Liveball so it's easier to use, more functionality that includes forms and javascript options currently not in place
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I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise.
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Usability
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
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No answers on this topic
Performance
Sometimes the editor can be a little slow.
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No answers on this topic
Support Rating
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
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No answers on this topic
Online Training
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
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No answers on this topic
Implementation Rating
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
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No answers on this topic
Alternatives Considered
I haven't had a lot of experience with templated CMS systems and was not involved in the original selection, though I was part of the renewal discussions. Most of the templates I've used have been html and created in house on an as-needed bases
Read full review
There is one obvious major advantage to Pexels (and Unsplash really) in that the images are royalty-free. We can use them without fear of being sued afterward, and we don't even have to create an account, just download the image and it's ready to go. When it comes to Pexels' photos, you can photoshop words on them, but sometimes you don't want a photo designed for photoshopping, you just want a photo that's ready to use, such as Unsplash.
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Scalability
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
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No answers on this topic
Return on Investment
  • So far the impact has been positive, but as we are new to the platform that opinion is based on relatively few interactive assets.
  • There hasn't been any negative reactions or impact from Ion as of yet, but as I said before it's still early for us in terms of usage (less than a year).
  • We do really appreciate the level of complexity and customization available in the platform.
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  • Excellent for using photos for content creation, keeps things fresh yet still on brand for our program's needs
  • Ease of use, directly implemented in the program to directly find an image without needing to leave the site
  • Perfect since it's free!
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ScreenShots

Ion, by Rock Content Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.