Roivenue vs. TrackMaven

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Roivenue
Score 0.0 out of 10
N/A
Roivenue is a data-driven SaaS platform for managing marketing ROI and channel attribution. It is the most precise way to manage your entire marketing investment. Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-invested channels, and make decisions that maximize ROI. Roivenue is designed to be used by CMO and other marketing decision makers, enabling them to make informed overall budget…N/A
TrackMaven
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major…N/A
Pricing
RoivenueTrackMaven
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
RoivenueTrackMaven
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSubscription-based
More Pricing Information
Community Pulse
RoivenueTrackMaven
User Ratings
RoivenueTrackMaven
Likelihood to Recommend
-
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
5.7
(0 ratings)
User Testimonials
RoivenueTrackMaven
Likelihood to Recommend
No answers on this topic
If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.
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Pros
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  • Tagging and filtering features in the real time activity feed
  • Customizable email alerts when our content or the content of others go viral.
  • Visualizer provides a bar, line or area graph that can easily be exported as a CSV, JPG, PDF or SVG.
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Cons
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  • For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them.
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Likelihood to Renew
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More than likely, yes. This is a company with people I trust that offer an exceptional product.
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Alternatives Considered
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I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface
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Return on Investment
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  • Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages
  • Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software
  • Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely
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ScreenShots

Roivenue Screenshots

Screenshot of The Performance Monitor is the main native dashboard of Roivenue. There is a possibility of navigating between any two metrics. By choosing an attribution model you directly impact the data displayed in the Performance Monitor.Screenshot of The Attribution Analysis section is the place in Roivenue which gives users the ability to compare available attribution models and modify the main model of attribution which will be used to recalculate data in the Performance Monitor. Selected metrics (ROI, mROI, MIR, Conversions, Profit, etc.) will be recalculated for each model.Screenshot of Using Attribution we can also visualize conversion (or non-conversion path). Here we can plot the average position of the channel in path and the average path length. Thanks to this we can learn which channel is an opener and which one is a closer.Screenshot of Using Budget Optimizer feature you can identify oversaturated channels and  further on it suggest you budget reallocation between various marketing channels for the highest ROI.

TrackMaven Screenshots

Screenshot of With unified reporting across your social media, blog, email, ads, website analytics, automation, CRM, and more, TrackMaven makes it easy to prove the impact of your marketing activities. Understand how all of your top-of-funnel efforts contribute to bottom-of-funnel results such as website traffic, conversions, and sales.