RollWorks

RollWorks

31 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
RollWorks	Score8 out of 10	N/A	RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results. The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage a target audience through account-based display advertising. The solution specializes in delivering targeted advertising that…	N/A

Pricing

RollWorks

No answers on this topic

Pricing Offerings
RollWorks
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	RollWorks
Considered Both Products	NextRoll Mithil Patel Growth Marketing Director in Marketing at Caveonix (Information Technology & Services, 11-50 employees) Chose RollWorks I feel RollWorks as a platform was the easiest to use and navigate versus the others on this list given our maturing and requirements. Also, the RollWorks platform was the most cost-effective. Also, the team at RollWorks was the easiest to reach to set up a quick demo and in … Incentivized Helpful? Jesse Fröhling Digital Marketing Manager in Marketing at Convoso (Computer Software, 51-200 employees) Chose RollWorks RollWorks is far superior when it comes to its ABM advertising platform. The user-friendliness of it and the hyper-advanced reporting for playbooks is fantastic. I think they have room to improve when it comes to lead scoring and intent data. Other platforms like Demandbase … Incentivized Helpful? Verified User Chose RollWorks RollWorks is the most efficient platform for cost-conscious clients and is typically what we recommend for a company that is starting its ABM strategy. For more robust clients, that have the budget, we tend to recommend 6sense because of the intended functionality and the … Incentivized Helpful? Verified User Chose RollWorks We did not explore any alternatives, this was a recommendation from our marketing agency. Incentivized Helpful? Verified User Chose RollWorks Having used both I would say that RollWorks is a good entry-level ABM tool, but it just hasn't caught up to Terminus yet. Expect some delays and hiccups - which I suppose is to be expected with a newer solution. Also, expect limitations on reporting and integration with SFDC vs … Incentivized Helpful? Verified User Chose RollWorks From a technology standpoint, RollWorks has fewer bells and whistles than 6sense and Demandbase but it works well for an entry point for ABM. RollWorks also has a better engagement team than my experience with the other platforms. Incentivized Helpful? Verified User Chose RollWorks We were not ready to fully commit to a full view of ABM tools with the number of pre-works we need to put in to implement. Incentivized Helpful? Ari Echt Director of Growth Marketing in Marketing at HG Insights (Computer Software, 51-200 employees) Chose RollWorks All of these platforms are very helpful for running an account-based approach. For pure account-based advertising, I've found Rollworks is the easiest to get started with. Terminus and Demandbase are terrific as well. I'd say they offer more functionality, a bit more … Incentivized Helpful? Verified User Chose RollWorks RollWorks stacks well in terms of price and service delivery. Incentivized Helpful? Yannick Marlot Paid Acquisition Manager in Marketing at Aircall (Telecommunications, 501-1000 employees) Chose RollWorks RollWorks is the only one to offer this level of specificity regarding B2B Audience targeting. Incentivized Helpful? Verified User Chose RollWorks I was not involved in the selection process however I know other companies were evaluated (ex: Terminus). I think RollWorks was strictly chosen due to pricing over other features but it's just a guess at this point. That's all my knowledge into this area of the business … Incentivized Helpful? Darshak Parmar Deputy General Manager, Marketing in Marketing at Newgen Software (Information Technology & Services, 1001-5000 employees) Chose RollWorks RollWorks is better than the below because, AdRoll - this is highly tailored for B2C organizations and is not very useful for companies who are B2B and deal with a low volume of traffic 6th Sense: had very limited options and account-based landing pages were very expensive Dem… Incentivized Helpful? Verified User Chose RollWorks The major difference I have seen between Rollworks and competitors is that Rollworks seems to be a much less complex platform. While other tools focus on things like personalization, sales activation, and automation, Rollworks focuses on target accounts and advertising which … Incentivized Helpful? Verified User Chose RollWorks With lots of great platforms out there, it will depend on what your organization's top goals are. For our company, we have had a big challenge with data. With RollWorks beating all other [competitors] when we tested match rates, it was a no-brainer for us to partner with … Incentivized Helpful? Verified User Chose RollWorks RollWorks is head and shoulders above Terminus as far as to reach, engagement, usability, and customer experience - we ended our contract early with Terminus because the results were so poor. So RollWorks has been a breath of fresh air. We compared with 6Sense and Demandbase … Incentivized Helpful? Verified User Chose RollWorks n/a Incentivized Helpful? Verified User Chose RollWorks RollWorks is the Kia of cars for account based advertising platforms. It's cost effective but doesn't have all the bells and whistles you can get with a more robust solution like Triblio or 6sense. Incentivized Helpful? Lisa Morrell CMO (Chief Marketing Officer) in Marketing at Accelerance, Inc. (Information Technology & Services, 11-50 employees) Chose RollWorks I used AdRoll in a prior company - AdRoll is a sister company to NextRoll. I didn't look outside the AdRoll family when choosing a retargeting solution due to the positive quality and experience with AdRoll. We simply chose NextRoll because it was the product best suited for … Incentivized Helpful? Megan Kratzman Director of Lifecycle Marketing in Marketing at FullContact Inc. (Computer Software, 201-500 employees) Chose RollWorks We've used Google Ads in the past for remarketing and still do, but the ability to target key accounts in RollWorks is unmatched. Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

User Ratings
	RollWorks
Likelihood to Recommend	7.4 (24 ratings)
Likelihood to Renew	10.0 (1 ratings)
Usability	10.0 (2 ratings)
Availability	10.0 (1 ratings)
Performance	10.0 (1 ratings)
Support Rating	8.4 (22 ratings)
Online Training	10.0 (1 ratings)
Implementation Rating	10.0 (1 ratings)
Configurability	10.0 (1 ratings)
Contract Terms and Pricing Model	10.0 (1 ratings)
Ease of integration	9.0 (1 ratings)
Product Scalability	10.0 (1 ratings)
Vendor post-sale	10.0 (1 ratings)
Vendor pre-sale	10.0 (1 ratings)