Salesforce Marketing Cloud Social Studio (discontinued) vs. Storify (discontinued)

Social studio is well-suited for environments where multiple social media channels are being managed by more than one individual, allowing for shared access and collaboration. There's no reason it wouldn't work equally as well for an individual user without a team needing shared access.

Incentivized

I would advise that Storify is easy to use and includes many built-in resources, such as search tools, but that its application can be improved even more by combining it with other tools such as Google News (also accessible in Storify, but using standalone site is easy), Twitter (corporate and 3rd party) search tools and media management / "clipping" services like Vocus

• Social Listening - boolean search queries that can be narrowed down by source and language, as well as location, to ensure it's relevant to the brand.
• Owned Channel Monitoring - pulling owned content/comments into streams for moderation, engagement and review.
• Publishing - scheduling, drafting, tracking brand owned social posts.

Incentivized

• Storify is a really clean and cool way to demonstrate the use of live-tweeting at an event. Whenever we hosted galas or organized huge events, we would gather all of the Instagram, Facebook, YouTube and Twitter posts using the same hashtag and create a story. What's nice about this is you can choose which posts you want to include or omit. Once you create it, it tags everyone that's mentioned -- which is great because it streamlines your time -- and you can easily import the finished Storify in WordPress. This made it easy to include in our blog.
• Storify can make your organization look pretty social media savvy, which is what people would tell us whenever we used it. It's also a fun way to tell a story in real time without having to invest too much effort in writing an old-fashioned blog.
• Aside from using Storify to strengthen my organization's brand, I've learned that it can be an effective educational tool. I've used it to learn more about a news story by gathering tweets using the same hashtag. It's fun to see how a story unfolds in real time!

• The export or raw data can be tedious. Currently, the tool exports a 10,000 mention bulk CSV file. When dealing with larger brands like Nike, you are looking at well over 300K posts for a year. Parallel to this, is the lack of an exportable sample of data.
• Each widget can only showcase 3 months worth of data. So creating a trend line of volume of mentions must be done in 3 separate widgets and requires the user to manually piece them together.
• Though the tool consistently brings back the most volume, the data is not always clean. Within the data crawl, twitter user names are also scraped for your kewords, so going back to the above example, if your keyword is nike, and someone's twitter handle is @IhateNike, the post is often irrelevant to the brand.
• Though I find the tool quite easy to use, new users often tell me that the tool is incredibly confusing and not an intuitive process.
• Lack of Facebook posts, though this is a limitation of all social monitoring tools given the privacy settings of the social network
• Lacking the ability to input Boolean Syntax limits the depth of the keyword queries.

• Maybe a more detailed search engine/method.
• It would be nice if we could search Facebook/Instagram, etc. even if the user does not have a FB/Instagram account.
• Offer users a simple video tutorial on how to conduct searches for various social media.

Incentivized

Our company's contract with Radian6 was up in January and we came to the unanimous agreement that we would look for another software. For the 18 months we had Radian6, very few employees knew how to use it and we were ready to try something new

Storify allows the user to tell a story or convey a message using not just words but conversations that take place in the social media. As use of Facebook, Twitter, Pinterest, Instagram and other social media increase, journalists - and anyone with a message - needs something like this to pull the information into one unifying form. Storify does that.

• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.

From the day I first started using it, Storify has always made total sense. It's not the kind of product that forces you grit your teeth a lot or go into cumbersome customer support areas or fumble around forever only to be unhappy with the end result. I have been able to successfully use the product from the beginning

The platform is rarely down

No issues with performance.

As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.

• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.

Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.

Practice makes perfect. The more often any new tool is used, the more comfortable the implementer is with the tool. Also, there is a natural tendency with any new tool, to want to use it a great deal. Identifying proper uses as they relate to your overall marketing goals is key to any decision to use a tool.

Radian6 is one of the popular social media monitoring tools, There are many features of the Radian6 that I can vote for over other tools. The important ones are the seamless Salesforce integration, The data presentation capabilities, Multiple profiles feature, keyword cloud. Despite the fact that the license is costly, the features and the integrations(specially SFDC) provided are very handful and worth the money.

Incentivized

I addressed this in an earlier comment, but Storify is truly the best that I have found for displaying things in a narrative form. Other alternatives are more visually pleasing (like Tint, RebelMouse), but don't handle the narrative form so well. Those other platforms also do not display text only social posts quite as well.

Incentivized

• Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
• Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
• If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.

Incentivized

• Storify has significantly increased the visibility of our social media channels. With the clean embedding options offered by Storify, we are able to present our social media activity on some of our more established channels (i.e. university websites). In turn, we can convert passive audiences into active ones.
• Storify has really helped our constituents in the academic community embrace social media. By providing a space where social media conversations can be archived, Storify really turns social media conversations into spaces for collaborative note-taking. In short, it helped shift the perspective—making social media a tool instead of a distraction.
• Storify helps us organize and, frankly, remember what we're doing in the social media space. It allows us to document and tell a compelling story about our social media efforts to senior decision makers and other internal constituents.