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Salesforce Marketing Cloud Social Studio (discontinued) vs. Traject Social

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Salesforce Marketing Cloud Social Studio (discontinued)

    Score7.3 out of 10
    N/ARadian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

    $1,000

    Per Org Per Month

    Traject Social

    Score7 out of 10
    N/ATraject Social delivers what the vendor describes as an easy-to-use social media management platform for boutique agencies, small businesses, and mid-sized agencies. Billed as affordable social media software, Traject Social allows users to automate elements of a social media strategy so users can focus on authenticity and engagement. Schedule and publish content across all of the major social media channels that are important to clients. Report your most…

    $49

    15 Profiles / 2 Users

    Pricing
    Salesforce Marketing Cloud Social Studio (discontinued)Traject Social
    Editions & Modules
    Basic
    $1,000.00
    Per Org Per Month
    Pro
    $4,000.00
    Per Org Per Month
    Corporate
    $12,000.00
    Per Org Per Month
    Enterprise
    $40,000.00
    Per Org Per Month
    Standard
    $49 per month
    15 Profiles / 2 Users
    Advanced
    $99 per month
    30 Profiles / 6 Users
    Pro
    $199 per month
    80 Profiles / 12 Users
    Offerings
    Pricing Offerings
    Salesforce Marketing Cloud Social Studio (discontinued)Traject Social
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    Salesforce Marketing Cloud Social Studio (discontinued)Traject Social
    Listening/monitoring
    Comparison of Listening/monitoring features of Salesforce Marketing Cloud Social Studio (discontinued) and Traject Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.8
    11 Ratings
    Traject Social
    -
    Ratings
    Boolean keyword searches8.010 Ratings00 Ratings
    Filtering out noise/spam8.010 Ratings00 Ratings
    Sentiment analysis9.09 Ratings00 Ratings
    Broad channel coverage10.011 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Salesforce Marketing Cloud Social Studio (discontinued) and Traject Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.0
    11 Ratings
    Traject Social
    -
    Ratings
    Content planning and scheduling8.011 Ratings00 Ratings
    Audience targeting8.010 Ratings00 Ratings
    Content optimization8.09 Ratings00 Ratings
    Workflow management8.011 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Salesforce Marketing Cloud Social Studio (discontinued) and Traject Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    9.0
    10 Ratings
    Traject Social
    -
    Ratings
    Automated routing and prioritization9.99 Ratings00 Ratings
    Customer interaction histories7.010 Ratings00 Ratings
    Bulk actions10.010 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Salesforce Marketing Cloud Social Studio (discontinued) and Traject Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    Traject Social
    -
    Ratings
    Lead generation8.09 Ratings00 Ratings
    Content marketing9.010 Ratings00 Ratings
    Paid media management8.08 Ratings00 Ratings
    Campaigns and promotions8.09 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Salesforce Marketing Cloud Social Studio (discontinued) and Traject Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    11 Ratings
    Traject Social
    -
    Ratings
    Twitter8.011 Ratings00 Ratings
    Facebook8.011 Ratings00 Ratings
    LinkedIn10.08 Ratings00 Ratings
    Google+6.86 Ratings00 Ratings
    Instagram9.08 Ratings00 Ratings
    Pinterest6.54 Ratings00 Ratings
    YouTube10.07 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Salesforce Marketing Cloud Social Studio (discontinued) and Traject Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    Traject Social
    -
    Ratings
    Campaign success analytics8.010 Ratings00 Ratings
    Real-time tracking9.010 Ratings00 Ratings
    Competitor analysis8.08 Ratings00 Ratings
    Account management
    Comparison of Account management features of Salesforce Marketing Cloud Social Studio (discontinued) and Traject Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    Traject Social
    -
    Ratings
    Role-based user permissions & privileges8.09 Ratings00 Ratings
    Mobile access9.010 Ratings00 Ratings
    User Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)Traject Social
    Likelihood to Recommend
    9.0
    (52 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    8.8
    (38 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (9 ratings)
    -
    (0 ratings)
    Availability
    9.6
    (5 ratings)
    -
    (0 ratings)
    Performance
    8.4
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (8 ratings)
    -
    (0 ratings)
    In-Person Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.6
    (6 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.8
    (6 ratings)
    -
    (0 ratings)