Chose Hootsuite Insights
Radian6 and Brandwatch were on the short list. We picked uberVU for its combination of price and features. It did not have extra features we didn't need, they were customizable and flexible enough to meet all of our needs.
Salesforce Marketing Cloud Social Studio (discontinued) vs. uberVu (discontinued)
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Salesforce Marketing Cloud Social Studio (discontinued) | Score7.3 out of 10 | N/A | Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024. | $1,000 Per Org Per Month |
 Hootsuite Insights | Score9.9 out of 10 | N/A | uburVu (for a time known as Hootsuite Insights) analyzed big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends. It was acquired by Hootsuite in 2014, and has since been discontinued. | N/A |
| Salesforce Marketing Cloud Social Studio (discontinued) | Hootsuite Insights | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Salesforce Marketing Cloud Social Studio (discontinued) | Hootsuite Insights | |
|---|---|---|
| Considered Both Products | No answer on this topic | |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Salesforce Marketing Cloud Social Studio (discontinued) | Hootsuite Insights | |||||||||||||||||||||||||
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| Listening/monitoring |
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| Publishing |
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| Engagement |
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| Marketing |
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| Channel coverage/integration |
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| Reporting/analytics |
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| Account management |
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| Salesforce Marketing Cloud Social Studio (discontinued) | Hootsuite Insights | |
|---|---|---|
| Likelihood to Recommend | 9.0 | 10.0 |
| Likelihood to Renew | 8.8 | 10.0 |
| Usability | 9.0 | 10.0 |
| Availability | 9.6 | 9.0 |
| Performance | 8.4 | 9.0 |
| Support Rating | 9.0 | 10.0 |
| In-Person Training | 10.0 | - |
| Online Training | 7.6 | 10.0 |
| Implementation Rating | 9.8 | 10.0 |