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Salesforce Marketing Cloud Social Studio (discontinued) vs. X Pro

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Salesforce Marketing Cloud Social Studio (discontinued)

148 Reviews and Ratings

X Pro

122 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Salesforce Marketing Cloud Social Studio (discontinued)

    Score7.3 out of 10
    		N/ARadian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

    $1,000

    Per Org Per Month

    X Pro

    Score8 out of 10
    		N/AReplacing the former TweetDeck, X Pro is a social media dashboard application for management of Twitter accounts.N/A
    Pricing
    Salesforce Marketing Cloud Social Studio (discontinued)X Pro
    Editions & Modules
    Basic
    $1,000.00
    Per Org Per Month
    Pro
    $4,000.00
    Per Org Per Month
    Corporate
    $12,000.00
    Per Org Per Month
    Enterprise
    $40,000.00
    Per Org Per Month
    No answers on this topic
    Offerings
    Pricing Offerings
    Salesforce Marketing Cloud Social Studio (discontinued)X Pro
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Salesforce Marketing Cloud Social Studio (discontinued)X Pro
    Considered Both Products
    Discontinued Products
    Jimmy Mack
    Sr. Analytics Coordinator in Marketing at City of Olathe (Hospital & Health Care, 10,001+ employees)
    Chose Salesforce Marketing Cloud Social Studio (discontinued)
    Social Studio is most comparable to Meltwater in that they both have very basic analytics capabilities, but pull in mass amounts of data. crimson hexagon, Sprinklr and Cision all have much more advanced social media analytics capabilities, although they are potentially more …
    Incentivized
    Verified User
    Chose Salesforce Marketing Cloud Social Studio (discontinued)
    Did a brief evaluation of other tools, but at the time, Radian 6 was the industry leader.
    Incentivized
    X Corp (formerly Twitter)
    Vinny Poliseno
    Digital Marketing Manager in Marketing at Salsa Labs, Inc. (Internet, 51-200 employees)
    Chose X Pro
    Sysomos, Radian6, Meltwater Buzz, UberVu
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Salesforce Marketing Cloud Social Studio (discontinued)X Pro
    Listening/monitoring
    Comparison of Listening/monitoring features of Salesforce Marketing Cloud Social Studio (discontinued) and X Pro
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.8
    11 Ratings
    X Pro
    -
    Ratings
    Boolean keyword searches8.010 Ratings00 Ratings
    Filtering out noise/spam8.010 Ratings00 Ratings
    Sentiment analysis9.09 Ratings00 Ratings
    Broad channel coverage10.011 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Salesforce Marketing Cloud Social Studio (discontinued) and X Pro
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.0
    11 Ratings
    X Pro
    -
    Ratings
    Content planning and scheduling8.011 Ratings00 Ratings
    Audience targeting8.010 Ratings00 Ratings
    Content optimization8.09 Ratings00 Ratings
    Workflow management8.011 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Salesforce Marketing Cloud Social Studio (discontinued) and X Pro
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    9.0
    10 Ratings
    X Pro
    -
    Ratings
    Automated routing and prioritization9.99 Ratings00 Ratings
    Customer interaction histories7.010 Ratings00 Ratings
    Bulk actions10.010 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Salesforce Marketing Cloud Social Studio (discontinued) and X Pro
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    X Pro
    -
    Ratings
    Lead generation8.09 Ratings00 Ratings
    Content marketing9.010 Ratings00 Ratings
    Paid media management8.08 Ratings00 Ratings
    Campaigns and promotions8.09 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Salesforce Marketing Cloud Social Studio (discontinued) and X Pro
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    11 Ratings
    X Pro
    -
    Ratings
    Twitter8.011 Ratings00 Ratings
    Facebook8.011 Ratings00 Ratings
    LinkedIn10.08 Ratings00 Ratings
    Google+6.86 Ratings00 Ratings
    Instagram9.08 Ratings00 Ratings
    Pinterest6.54 Ratings00 Ratings
    YouTube10.07 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Salesforce Marketing Cloud Social Studio (discontinued) and X Pro
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    X Pro
    -
    Ratings
    Campaign success analytics8.010 Ratings00 Ratings
    Real-time tracking9.010 Ratings00 Ratings
    Competitor analysis8.08 Ratings00 Ratings
    Account management
    Comparison of Account management features of Salesforce Marketing Cloud Social Studio (discontinued) and X Pro
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    X Pro
    -
    Ratings
    Role-based user permissions & privileges8.09 Ratings00 Ratings
    Mobile access9.010 Ratings00 Ratings
    User Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)X Pro
    Likelihood to Recommend
    9.0
    (52 ratings)
    8.0
    (33 ratings)
    Likelihood to Renew
    8.8
    (38 ratings)
    7.1
    (16 ratings)
    Usability
    9.0
    (9 ratings)
    8.0
    (4 ratings)
    Availability
    9.6
    (5 ratings)
    8.4
    (2 ratings)
    Performance
    8.4
    (5 ratings)
    8.0
    (1 ratings)
    Support Rating
    9.0
    (8 ratings)
    8.0
    (6 ratings)
    In-Person Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.6
    (6 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.8
    (6 ratings)
    10.0
    (1 ratings)