Scoop.it Content Director vs. SnapApp Interactive Content Marketing (discontinued)

Scoop.it does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there

Incentivized

Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.

Incentivized

• Graphics are Scoop.it's strength. Scoop.it sites look great on social media; they invite people in to a much larger room of information, and engage them with color and well-placed articles. We love the design and it is very easy to share.
• We like the fact that we can add a few comments of our own as well as recommend other sources. This keeps the information personal.
• For important topics, one facebook post or one article illustration just isn't enough. Scoop.it allows us to cluster information that is obviously tied together but gives a variety of perspectives on a topic.

Incentivized

• SnapApp's platform is relatively user-friendly with customization options that are tailored to each 'type' of content. It's difficult to break or alter something that will negatively affect your asset.
• There are infinite possibilities for branding including options to upload your own buttons, logos, graphics and choose your own colors to align with unique brand standards.
• It's fairly easy for new users (with a minimum level of technical knowledge) to pick up the skills needed to create a basic SnapApp.

• Can't seem to get the advertisements for products blocked from the suggestions area. Scrolling through all of them is a real time wasting activity.

Incentivized

• There are only a few limited software integrations for SnapApp, so it needs to upgrade itself.
• I didn't like the Font colours its not that attractive as it should be.
• Mobile content looks different from desktop content

Incentivized

I love the ease of use, beautiful profile page each user receives, and the ability to share on multiple platforms with the touch of a button. If you don't have articles to share, Scoop.it provides suggestions for you daily. Anyone can set up a page in minutes, set up topics, choose relevant keywords, and begin! It's really that simple.

Incentivized

We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals

Well thought out UI

Incentivized

The search engine housed within Scoop it delivers the most up to date articles based on the criteria I have provided it.

Incentivized

Real team standing behind the product.

Incentivized

We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.

Incentivized

We did not review any other apps like this in the lead generation space. They cold called us and this seemed like a good test to get leads in our younger demographic where we have had issues bringing in new leads. I am not sure what other options there are in this space besides BuzzFeed.

Incentivized

• Enhanced professional development dervied from easy access to relevant timely industry content
• Improved professional reputation and increased credibility via social network collaboration from sharing, curating topical content

Incentivized

• More qualified leads.
• More intelligent, productive convos w potential patients.
• Fabulous forms.
• Probably 6 pct uptick in sales close last year.

Incentivized