SE Ranking vs. Semrush

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SE Ranking
Score 9.2 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$65
per month
Semrush
Score 8.7 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$139.95
per month
Pricing
SE RankingSemrush
Editions & Modules
Essential
$65
per month
Pro
$119
per month
Business
$259
per month
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
SE RankingSemrush
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsSE Ranking’s subscription plans are available at a 20% discount for annual pricing.17% discount for annual pricing.
More Pricing Information
Community Pulse
SE RankingSemrush
Considered Both Products
SE Ranking
Chose SE Ranking
It has a simple user interface and gives me the exact overview I need to take my next step.
Chose SE Ranking
SE Ranking is way more budget-friendly and suitable for less demanded SEO projects.
Chose SE Ranking
SE Ranking just made the most sense for us. It was an account separate from our SEO company so we could actually see what was going on.
Chose SE Ranking

The interface is much more friendly. The databases for the backlinks database seems to be bigger and more qualitative.


Chose SE Ranking
For us it's mainly a tool we use and/or suggest because of the price. It's complete enough to get yourself kickstarted and learn about your website and its positions in Google. But once you grow bigger and want more data it's smart to look around for more complete tools.

For as …
Chose SE Ranking
Backlink checker seems to be far less thorough than Ahrefs. It's also less thorough than Screaming Frog. But we got it for rank tracking and it does as a decent job at that.
Chose SE Ranking
SE Ranking was our choice based on the suite of features it offered compared to competitors as well as the # of projects you could manage. From a cost perspective, we feel it provides the most value for your money. Other SEO tools did not offer the lead generation features …
Chose SE Ranking
SE Ranking is really easy to use and it's rather cheap. So there is no reason why we should switch to other services.
Chose SE Ranking
We chose SE Ranking because of the price as it was very affordable and also helped us cover our needs.
Chose SE Ranking
SE Ranking is better than SERPstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc...

It's a good choice for agencies that are interested in tracking keywords for …
Chose SE Ranking
SE Ranking is perfect due to its price.For $84/year, you can enjoy most of its features, which makes it perfect for bloggers who are looking to beef up their site's SEO. For small agencies, their $39/month is affordable enough to help client track their keywords and manage SEO …
Semrush
Chose Semrush
all the tools are very good in each of their domain, but the tool Semrush is cheaper when you compare it with Ahref's but it comes in to the category of costly when you compare it with other tools like rank pro. The tool is good but also needs a good learning curve to …
Chose Semrush
Keywords Everywhere is my budget option, that I have used in place of Semrush, due to pricing...
Chose Semrush
Semrush provides a great amount of data to help with market and channel research while keeping current with changes in the search environment and how that impacts the competitive space for digital marketers. Other tools appear every week as things progress so quickly in search …
Chose Semrush
Semrush has better brand recognition and value compared to its competitors. It has a futuristic vision and has been growing consistently organically and inorganically. It has helped achieve ROI and better inbound strategy YoY and thus we chose to go with Semrush. Also, our …
Chose Semrush
Semrush is a good middle ground and it’s not a tool you are going to be disappointed with. I think it’s good at all aspects of SEO so if you don’t have a specific strategy in place it’s going to be your best option.
Chose Semrush
Ahrefs, Yoast Wordpress SEO Plugins and Moz Pro
Chose Semrush
For me, Semrush has a good UX and is a trustworthy source of organic traffic data. When compared to other tools, they sometimes could be pretty much off when I observe data in Google Search Console and Google Analytics. That's why I think Semrush does a pretty good job for any …
Chose Semrush
We use Yoast SEO from within WordPress sites to help with the effectiveness of individual pages and posts. It has great value due to being built-in to the website. Semrush provides us with a much more detailed analysis though to look at the overall health of the sites and has …
Chose Semrush
Honestly, Semrush is the only product like it that I've used extensively. Although I have used Moz free version before and didn't love it.
Chose Semrush
Semrush overall UI is much better than ahrefs and also more easier to use. Although both the tools have similar features, the reporting asp[etc if semrush is a lot better. Even the pricing of ahrefs is a bit more expensive then semrush in my opinion.
Chose Semrush
Though Google Analytics and Semrush are similar products, when comparing them, the question is not whether you should use one or the other. Rather, understanding what each tool does. Semrush is best for keyword research for content marketing and paid search campaigns, doing …
Chose Semrush
I have only really used Semrush and love it. I do not plan on looking at their competitors in the future because of my comfortability with Semrush.
Chose Semrush
Semrush is a little pricey; it works very well and is very useful.
Chose Semrush
Moz is not as in-depth and not the best for overall strategy. It has some great features but is not a complete system. Semrush has everything you need and is of great value.
Chose Semrush
I find the Semrush certification very useful for teaching.
Chose Semrush
We also use Ahrefs, but since upgrading our Semrush account, we have less and less need for it.
Chose Semrush
Semrush is amazing. Not only is it easy to use, it's better than Moz or Ahrefs combined. The Keyword Research tool and planner is incredible. it makes it easy to pull what keywords we want to rank for and add them to our keyword list. It's helped with productivity and workflow. …
Chose Semrush
Frankly, once I started using Semrush and found very quick success, I had no desire or reason to try others. If it ain't broke, don't fix it! I did use some other SEO tools in the past, but it was so long ago I don't even recall the names anymore.
Features
SE RankingSemrush
SEO
Comparison of SEO features of Product A and Product B
SE Ranking
7.9
Ratings
2% above category average
Semrush
7.9
Ratings
2% above category average
Keyword analysis7.90 Ratings8.70 Ratings
Backlink management7.30 Ratings8.10 Ratings
SERP ranking tracking7.90 Ratings8.10 Ratings
Page grader7.60 Ratings7.00 Ratings
Competitive analysis7.90 Ratings8.60 Ratings
Site audit / diagnostics7.90 Ratings8.00 Ratings
Site recommendations8.40 Ratings7.30 Ratings
Task management7.90 Ratings7.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
SE Ranking
8.1
Ratings
6% above category average
Semrush
8.1
Ratings
6% above category average
Local SEO8.10 Ratings8.30 Ratings
Mobile SEO8.10 Ratings7.70 Ratings
Global SEO8.20 Ratings8.30 Ratings
Social SEO00 Ratings8.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
SE Ranking
8.4
Ratings
1% below category average
Semrush
8.7
Ratings
3% above category average
Multi-domain support8.50 Ratings8.30 Ratings
Integration with web analytics tools8.40 Ratings9.00 Ratings
Best Alternatives
SE RankingSemrush
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SE RankingSemrush
Likelihood to Recommend
8.0
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
7.3
(0 ratings)
7.7
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
7.3
(0 ratings)
9.9
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
SE RankingSemrush
Likelihood to Recommend
SE Ranking is on a good track when it comes to rank tracking. It displays a graph of your average position over time which is helpful and it can also help you when it comes to identifying some basic SEO issues with your website. It boasts as an all-around SEO tool, which it definitely isn't because it lacks a link database to be your go-to tool for everything SEO. Its UI is not optimized for ease of use, thus offering sub-par user experience. It has two different interfaces for different SEO tools which, I hope, they can incorporate into one.
Read full review
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
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Pros
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
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  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Cons
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
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  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
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Likelihood to Renew
No answers on this topic
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
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Usability
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
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The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
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Reliability and Availability
No answers on this topic
Semrush available when you need it!
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Performance
No answers on this topic
SemRush performs well with few errors!
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Support Rating
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
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Implementation Rating
No answers on this topic
I did it by myself and do not have a comment!
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Alternatives Considered
SE Ranking was our choice based on the suite of features it offered compared to competitors as well as the # of projects you could manage. From a cost perspective, we feel it provides the most value for your money. Other SEO tools did not offer the lead generation features that SE Ranking offered as part of their monthly plan.
Read full review
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
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Scalability
No answers on this topic
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
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Return on Investment
  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
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  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
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ScreenShots

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool