Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
Semrush canβ¦
$139.95
per month
Serpstat
Score9 out of 10
Small Businesses (1-50 employees)
Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility.
A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following:
π Competitor Insights: Recognize and assess key players in any market.
π Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content.
π Comprehensive SEO Oversight:β¦
$59
per month
Pricing
Semrush
Serpstat
Editions & Modules
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Individual
$59
per month
Team
$119
per month
Agency
$479
per month
Offerings
Pricing Offerings
Semrush
Serpstat
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
$59 per user
Additional Details
17% discount for annual pricing.
Each plan includes access to 230 Google databases.
To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.
President - Web Strategist and SEO Consultant in Corporate at Steve Scott SEO (Marketing & Advertising, 1-10 employees)
Chose Semrush
Overall, I preferred the structure and the completeness of the SEMRush tool over the competitors. Many competitors had multiple tools to log into and learn with different interfaces and looks. Love how SEMRush has everything in one place and is more intuitive then these other β¦
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Content Manager / Consultant in Marketing at Inspire to Thrive (Marketing & Advertising, 1-10 employees)
Chose Serpstat
I selected Serpstat because it offered a lot of things like Semrush but for half the money and it offered more than Ubersuggest had been offering. I also loved the support service I received from Serpstat. They get back to you quickly and have answers to your questions. They β¦
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Growth Marketing Manager in Marketing at Galactic Fed (Internet, 1-10 employees)
Chose Serpstat
Serpstat is what I would consider a poor man's SEMRush. Although Serpstat is still a great tool, I feel like it's data (especially in competitive research, and PPC research) isn't as accurate or in-depth as SEMRush. Serpstat is much cheaper which makes it a worthwhile tool for β¦
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Head of Digital Marketing in Marketing at YachtLife (Internet, 11-50 employees)
Chose Serpstat
Compared to the expensive SEMRush, Serpstat is definitely worth the price of $15-$20/month. I'm able to perform nearly all the keyword research and pull similar data that I'm able to as SEMRush without paying a $100/month for it. Serpstat also delivers extremely relevant β¦
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SEO Manager in Marketing at ConnectWise (Computer Software, 501-1000 employees)
Chose Serpstat
Serpstat is up there with the list of industry products, but fails to outshine them. All of the industry tools do the same thing, but each tool has their own features and differentiation that set them apart from one another. Serpstat seems to be the simple or generic version, β¦
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
No answers on this topic
No answers on this topic
Delivers good value for the price
No answers on this topic
No answers on this topic
Happy with the feature set
No answers on this topic
No answers on this topic
Lived up to sales and marketing promises
No answers on this topic
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Implementation went as expected
No answers on this topic
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Features
Semrush
Serpstat
SEO
Comparison of SEO features of Semrush and Serpstat
Feature
Semrush
7.9
152 Ratings
Serpstat
9.0
15 Ratings
Keyword analysis
8.7152 Ratings
10.015 Ratings
Backlink management
8.2145 Ratings
8.014 Ratings
SERP ranking tracking
8.1148 Ratings
9.015 Ratings
Page grader
7.0127 Ratings
10.011 Ratings
Competitive analysis
8.6147 Ratings
8.015 Ratings
Site audit / diagnostics
8.0148 Ratings
10.015 Ratings
Site recommendations
7.3137 Ratings
8.08 Ratings
Task management
7.090 Ratings
9.04 Ratings
SEO Channels
Comparison of SEO Channels features of Semrush and Serpstat
Feature
Semrush
8.1
138 Ratings
Serpstat
9.6
14 Ratings
Local SEO
8.3126 Ratings
10.012 Ratings
Social SEO
8.0104 Ratings
9.57 Ratings
Mobile SEO
7.7111 Ratings
9.05 Ratings
Global SEO
8.3112 Ratings
10.013 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Semrush and Serpstat