Semrush vs. Ubersuggest

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Semrush
Score 8.7 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$139.95
per month
Ubersuggest
Score 8.8 out of 10
N/A
UberSuggest is a search engine optimization software solution offered by NP Digital.N/A
Pricing
SemrushUbersuggest
Editions & Modules
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
No answers on this topic
Offerings
Pricing Offerings
SemrushUbersuggest
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details17% discount for annual pricing.
More Pricing Information
Community Pulse
SemrushUbersuggest
Considered Both Products
Semrush
Chose Semrush
all the tools are very good in each of their domain, but the tool Semrush is cheaper when you compare it with Ahref's but it comes in to the category of costly when you compare it with other tools like rank pro. The tool is good but also needs a good learning curve to …
Chose Semrush
Keywords Everywhere is my budget option, that I have used in place of Semrush, due to pricing...
Chose Semrush
Semrush provides a great amount of data to help with market and channel research while keeping current with changes in the search environment and how that impacts the competitive space for digital marketers. Other tools appear every week as things progress so quickly in search …
Chose Semrush
Semrush has better brand recognition and value compared to its competitors. It has a futuristic vision and has been growing consistently organically and inorganically. It has helped achieve ROI and better inbound strategy YoY and thus we chose to go with Semrush. Also, our …
Chose Semrush
Semrush is a good middle ground and it’s not a tool you are going to be disappointed with. I think it’s good at all aspects of SEO so if you don’t have a specific strategy in place it’s going to be your best option.
Chose Semrush
Ahrefs, Yoast Wordpress SEO Plugins and Moz Pro
Chose Semrush
For me, Semrush has a good UX and is a trustworthy source of organic traffic data. When compared to other tools, they sometimes could be pretty much off when I observe data in Google Search Console and Google Analytics. That's why I think Semrush does a pretty good job for any …
Chose Semrush
We use Yoast SEO from within WordPress sites to help with the effectiveness of individual pages and posts. It has great value due to being built-in to the website. Semrush provides us with a much more detailed analysis though to look at the overall health of the sites and has …
Chose Semrush
Honestly, Semrush is the only product like it that I've used extensively. Although I have used Moz free version before and didn't love it.
Chose Semrush
Semrush overall UI is much better than ahrefs and also more easier to use. Although both the tools have similar features, the reporting asp[etc if semrush is a lot better. Even the pricing of ahrefs is a bit more expensive then semrush in my opinion.
Chose Semrush
Though Google Analytics and Semrush are similar products, when comparing them, the question is not whether you should use one or the other. Rather, understanding what each tool does. Semrush is best for keyword research for content marketing and paid search campaigns, doing …
Chose Semrush
I have only really used Semrush and love it. I do not plan on looking at their competitors in the future because of my comfortability with Semrush.
Chose Semrush
Semrush is a little pricey; it works very well and is very useful.
Chose Semrush
Moz is not as in-depth and not the best for overall strategy. It has some great features but is not a complete system. Semrush has everything you need and is of great value.
Chose Semrush
I find the Semrush certification very useful for teaching.
Chose Semrush
We also use Ahrefs, but since upgrading our Semrush account, we have less and less need for it.
Chose Semrush
Semrush is amazing. Not only is it easy to use, it's better than Moz or Ahrefs combined. The Keyword Research tool and planner is incredible. it makes it easy to pull what keywords we want to rank for and add them to our keyword list. It's helped with productivity and workflow. …
Chose Semrush
Frankly, once I started using Semrush and found very quick success, I had no desire or reason to try others. If it ain't broke, don't fix it! I did use some other SEO tools in the past, but it was so long ago I don't even recall the names anymore.
Ubersuggest
Chose Ubersuggest
Moz and Google Search Console need to be used along with Ubersuggest for best results. Hence, I still use them. I have tried Semrush but it is slightly pricey for small businesses hence I considered Ubersuggest instead.
Chose Ubersuggest
Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past.

For larger companies I would probably look at someting else, …
Chose Ubersuggest
We use each SEO research platform for different purposes. I believe they complement each other. Ubersuggest strengths, according to my experience, are related to content ideas, comprehensive keyword research to determine competitors' backlinks, and difficulty in achieving the …
Chose Ubersuggest
UberSuggest is an excellent starter SEO tool. Though it is not as powerful as Semrush and other expensive SEO tools, it really does everything a small business or agency needs. We have been using it for 3 years and have had no complaints. It is extremely easy to use, super …
Chose Ubersuggest
Thought it would be easier and wanted to support Neil. Waste of time and money and would never work with his company or his tools ever again.
Chose Ubersuggest
Ubersuggest is much easier to use, not overly complex and much more affordable. You can get results in less than 10 minutes without much work, whereas with competitors you need to really study how to use them first.
Chose Ubersuggest
It's on the cheaper side, so for starters on a budget, you can use the free version or the cheaper paid one. Other tools offer way more functions but can also be overwhelming that way. Ubersuggest is going with the times. If you are a beginner or small company, use Ubersuggest. …
Features
SemrushUbersuggest
SEO
Comparison of SEO features of Product A and Product B
Semrush
7.9
Ratings
2% above category average
Ubersuggest
8.6
Ratings
11% above category average
Keyword analysis8.70 Ratings9.50 Ratings
Backlink management8.10 Ratings9.00 Ratings
SERP ranking tracking8.10 Ratings9.00 Ratings
Page grader7.00 Ratings9.50 Ratings
Competitive analysis8.60 Ratings9.00 Ratings
Site audit / diagnostics8.00 Ratings8.50 Ratings
Site recommendations7.30 Ratings8.50 Ratings
Task management7.00 Ratings6.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Semrush
8.1
Ratings
6% above category average
Ubersuggest
8.2
Ratings
8% above category average
Local SEO8.30 Ratings6.00 Ratings
Social SEO8.00 Ratings7.50 Ratings
Mobile SEO7.70 Ratings10.00 Ratings
Global SEO8.30 Ratings9.50 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Semrush
8.7
Ratings
3% above category average
Ubersuggest
8.0
Ratings
6% below category average
Multi-domain support8.30 Ratings7.50 Ratings
Integration with web analytics tools9.00 Ratings8.50 Ratings
Best Alternatives
SemrushUbersuggest
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SemrushUbersuggest
Likelihood to Recommend
8.8
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
10.0
(0 ratings)
Usability
7.7
(0 ratings)
9.0
(0 ratings)
Availability
9.1
(0 ratings)
10.0
(0 ratings)
Performance
7.3
(0 ratings)
10.0
(0 ratings)
Support Rating
9.9
(0 ratings)
8.4
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
7.3
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
9.1
(0 ratings)
10.0
(0 ratings)
User Testimonials
SemrushUbersuggest
Likelihood to Recommend
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
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Ubersuggest is well suited for people who needs to conduct a basic keyword research to rank content in google. Whoever, the tool can be limited for people with more expertise and SEO knowledge. Nevertheless, having more free tools than other similar platforms, I recommend it to those who are starting in SEO.
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Pros
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
  • Monitoring broken links - helps optimise your Google ranking
  • Researching hashtags and keywords for website and social media to keep relevant
  • Researching competitor keywords to get a competitive advantage
Read full review
Cons
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
  • Nothing really--it's complete as it is for the price.
  • Numbers are not always correct but this is basic with multiple tools.
  • They could add a page scan to see how well a page scores.
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Likelihood to Renew
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Ubersuggest offers everything related to SEO in a single platform. I need it to improve my ranking on search.
Read full review
Usability
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
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Ubersuggest is relatively easy to navigate, even for beginners. The layout is simple and intuitive, which makes it accessible for users with little to no SEO experience. It doesn’t have the overwhelming complexity of tools like Ahrefs or SEMrush. Users can start using the tool right away without needing extensive onboarding. You can quickly enter a domain, run a site audit, or perform keyword research without having to dig through tutorials or guides.
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Reliability and Availability
Semrush available when you need it!
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No answers on this topic
Performance
SemRush performs well with few errors!
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No answers on this topic
Support Rating
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
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They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
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Online Training
No answers on this topic
Ubersuggest offers lots of free training on how to use the platform and digital marketing in general. The content is super useful.
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Implementation Rating
I did it by myself and do not have a comment!
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No answers on this topic
Alternatives Considered
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
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Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past. For larger companies I would probably look at someting else, but Ubersuggest is good for most SMBs
Read full review
Scalability
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Read full review
No answers on this topic
Return on Investment
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
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  • Ubersuggest helps us with content ideas which turns into ROI eventually.
  • Ubersuggest helps our company team easily find competitors for any project we are designing.
  • Ubersuggest Content GAP is a great alternative tool we use aside from another SEO platform we use.
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ScreenShots