Semrush vs. WebCEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Semrush
Score 8.7 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$139.95
per month
WebCEO
Score 10.0 out of 10
N/A
Web CEO is a SaaS-based, enterprise-level SEO platform comprised of 24 online tools for digital agencies. It has a language wiki that the vendor reports is actively used by 200,000 users to keep the interface multilingual (available in English, Arabic, Simplified Chinese, Traditional Chinise, Danish, Dutch, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish, Ukrainian, Greek, Brazilian and…
$36
per month per user
Pricing
SemrushWebCEO
Editions & Modules
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Solo
$36
per month per user
Agency Unlimited
99 + scanning fees
per month
StartUp
$119
per month
Corporate
$299
per month
Offerings
Pricing Offerings
SemrushWebCEO
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details17% discount for annual pricing.SOLO: 1 project, 100 unique keywords, 5 SERP scan depth, weekly automated scanning, 1,000 pages audited; 1,000 backlinks analyzed. STARTUP: 5 projects; 750 unique keywords; 5 SERP scan depth; weekly automated scanning (manual scanning on demand); 5,000 pages audited (1,000 pages/project); 10,000 backlinks analyzed (2,000 backlinks/project); branded SEO reports; 5 SEO leads per day. AGENCY UNLIMITED: unlimited projects ($2 per project/mo); unlimited keywords with Unlimited search engines ($4/1,000 rank queries); 10 SERP scan depth; monthly/weekly/daily automated scanning (manual scanning on demand); unlimited pages audited; unlimited backlinks analyzed ($8/10,000 backlinks found); branded SEO reports; 5 SEO leads per day + unlimited leads for an extra cost; SEO audit button on your site; White-label SEO tools on a domain ($40/mo); SEO tools API, full functionality; White-label support & training; all scanning except for rankings and backlinks at no extra cost. CORPORATE: 30 projects; 2400 unique keywords; 5 SERP scan depth; weekly automated scanning (manual scanning on demand); 150,000 pages audited (5,000 pages/project); 180,000 backlinks analyzed (6,000 backlinks/project); branded SEO reports; 5 SEO leads per day; SEO audit button added to the site.
More Pricing Information
Community Pulse
SemrushWebCEO
Considered Both Products
Semrush
Chose Semrush
all the tools are very good in each of their domain, but the tool Semrush is cheaper when you compare it with Ahref's but it comes in to the category of costly when you compare it with other tools like rank pro. The tool is good but also needs a good learning curve to …
Chose Semrush
Keywords Everywhere is my budget option, that I have used in place of Semrush, due to pricing...
Chose Semrush
Semrush provides a great amount of data to help with market and channel research while keeping current with changes in the search environment and how that impacts the competitive space for digital marketers. Other tools appear every week as things progress so quickly in search …
Chose Semrush
Semrush has better brand recognition and value compared to its competitors. It has a futuristic vision and has been growing consistently organically and inorganically. It has helped achieve ROI and better inbound strategy YoY and thus we chose to go with Semrush. Also, our …
Chose Semrush
Semrush is a good middle ground and it’s not a tool you are going to be disappointed with. I think it’s good at all aspects of SEO so if you don’t have a specific strategy in place it’s going to be your best option.
Chose Semrush
Ahrefs, Yoast Wordpress SEO Plugins and Moz Pro
Chose Semrush
For me, Semrush has a good UX and is a trustworthy source of organic traffic data. When compared to other tools, they sometimes could be pretty much off when I observe data in Google Search Console and Google Analytics. That's why I think Semrush does a pretty good job for any …
Chose Semrush
We use Yoast SEO from within WordPress sites to help with the effectiveness of individual pages and posts. It has great value due to being built-in to the website. Semrush provides us with a much more detailed analysis though to look at the overall health of the sites and has …
Chose Semrush
Honestly, Semrush is the only product like it that I've used extensively. Although I have used Moz free version before and didn't love it.
Chose Semrush
Semrush overall UI is much better than ahrefs and also more easier to use. Although both the tools have similar features, the reporting asp[etc if semrush is a lot better. Even the pricing of ahrefs is a bit more expensive then semrush in my opinion.
Chose Semrush
Though Google Analytics and Semrush are similar products, when comparing them, the question is not whether you should use one or the other. Rather, understanding what each tool does. Semrush is best for keyword research for content marketing and paid search campaigns, doing …
Chose Semrush
I have only really used Semrush and love it. I do not plan on looking at their competitors in the future because of my comfortability with Semrush.
Chose Semrush
Semrush is a little pricey; it works very well and is very useful.
Chose Semrush
Moz is not as in-depth and not the best for overall strategy. It has some great features but is not a complete system. Semrush has everything you need and is of great value.
Chose Semrush
I find the Semrush certification very useful for teaching.
Chose Semrush
We also use Ahrefs, but since upgrading our Semrush account, we have less and less need for it.
Chose Semrush
Semrush is amazing. Not only is it easy to use, it's better than Moz or Ahrefs combined. The Keyword Research tool and planner is incredible. it makes it easy to pull what keywords we want to rank for and add them to our keyword list. It's helped with productivity and workflow. …
Chose Semrush
Frankly, once I started using Semrush and found very quick success, I had no desire or reason to try others. If it ain't broke, don't fix it! I did use some other SEO tools in the past, but it was so long ago I don't even recall the names anymore.
WebCEO
Chose WebCEO
Of course, each of these tools has its pros and cons, but Web CEO provides by far the most insights about your website and your competitors and helps you to take informed action to improve your ranking and site traffic.
Chose WebCEO
WEB CEO covers many aspects of SEO both onsite and off-site. We have used a wide selection of tools and found that using WEB CEO covers everything we need. Some tools we have used are too niche and specialise in one or the other.

Chose WebCEO
It isn't the best bit of software. It does have its charming touches, but when it comes down to it, it is going to struggle against the big boys. SEO Monitor will eat it for breakfast. I think a few decent UK tweaks could make this into a true contender
Chose WebCEO
I used to use IBP which is a very good tool but after many years I found that the benefits of WebCEO's online tools were able to outperform the results that we were getting with other tools. By moving to WebCEO we are able to reduce time spent on individual tasks and use the …
Chose WebCEO
We use different tools for different aspects of SEO, but WebCEO stacks up to all of them for most applications and could be used as a single tool for a majority of SEOs. For a specialty and advanced agency-level SEO, it is one in a suite of other tools that I recommend.
Chose WebCEO
Web CEO stacks up adequately against other basic ranking reporting tools. We ultimately chose Web CEO for its competitive ranking reporting and control over building keyword groups and labeling keyword sets. It also integrates the best into our reporting than other platforms' …
Chose WebCEO
Web CEO is very good against the alternatives. It has a better interface, more alternatives to tracking sites, and lots of opportunities to apply but it fails when we talk about social signs and social insights. But overall it’s one of the best online software products in the …
Chose WebCEO
Web CEO is just as effective as any tool out there. The main focus is on website performance related to keywords and other SEO indicators (back links, content marketing, visitor data). The company is loyal to their customers and are regularly providing updates and improvements …
Chose WebCEO
I have found limitations using WebCEO (or any other general SEO software) versus dedicated function software. WebCEO might work fine for a small company or individual working with a single site but an agency working with multiple large clients where expectations are high and …
Chose WebCEO
This is not my primary job function any more and I haven't used other products. I have used Alexa for some research and Compete and maybe a few other online programs but recently I tried Web CEO again but since we use a third party agency for our web design it was hard to pull …
Chose WebCEO
I have used all these tools below:
  • RavenTools is great but if you need daily keyword tracking, or even at a local level then Raventools can't provide this.
  • Ahrefs can give you even more data than Web CEO on your backlinks, but you can find almost everything from Ahrefs already in …
Chose WebCEO
While SEO PowerSuite utilizes just as much data, Web CEO does a better job at the KPIs that matter. MOZ can be fragmented in interface and reports a lot of data, some of which is less important to strategy overall. Web CEO is the most thorough in terms of the organic and paid …
Chose WebCEO
The major purpose of using software is to increased leads and convert them into sales. The SEO applications I reviewed based on both standard SEO features and elements that make each one stand out from the rest is Raven SEO and Ahrefs tool. These tool allows us to represent …
Chose WebCEO
We looked at several other products, trialled some of them, but Web CEO was more feature rich than many and gave the best ROI of any that we looked at.
Chose WebCEO
I have used Google Adwords/Analytics, and I feel the ease of use, and general layout of the program is more straightforward than analytics. In Google, many times you have to watch a video or do a live chat to even figure out where something you are looking for is. Web Ceo is …
Chose WebCEO
We currently own and have used iBusinessPromoter, SEO ELITE and SEO Profiler (we actually still have an account). We compare the effectiveness and accuracy of WEB CEO to those other products. We've been in business over 15 years and have tried a lot of products and services, …
Features
SemrushWebCEO
SEO
Comparison of SEO features of Product A and Product B
Semrush
7.9
Ratings
2% above category average
WebCEO
8.5
Ratings
9% above category average
Keyword analysis8.70 Ratings8.00 Ratings
Backlink management8.10 Ratings7.00 Ratings
SERP ranking tracking8.10 Ratings10.00 Ratings
Page grader7.00 Ratings9.00 Ratings
Competitive analysis8.60 Ratings10.00 Ratings
Site audit / diagnostics8.00 Ratings9.00 Ratings
Site recommendations7.30 Ratings9.00 Ratings
Task management7.00 Ratings6.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Semrush
8.1
Ratings
6% above category average
WebCEO
7.8
Ratings
3% above category average
Local SEO8.30 Ratings9.00 Ratings
Social SEO8.00 Ratings5.00 Ratings
Mobile SEO7.70 Ratings8.00 Ratings
Global SEO8.30 Ratings9.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Semrush
8.7
Ratings
3% above category average
WebCEO
8.7
Ratings
3% above category average
Multi-domain support8.30 Ratings8.30 Ratings
Integration with web analytics tools9.00 Ratings9.10 Ratings
Best Alternatives
SemrushWebCEO
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SemrushWebCEO
Likelihood to Recommend
8.7
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
9.7
(0 ratings)
Usability
7.7
(0 ratings)
8.5
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
7.3
(0 ratings)
-
(0 ratings)
Support Rating
9.9
(0 ratings)
9.1
(0 ratings)
Implementation Rating
7.3
(0 ratings)
7.9
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
SemrushWebCEO
Likelihood to Recommend
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Read full review
If you are just wanting to have a web page without any idea of wanting to gain exposure for it via Google or social media channels then WebCEO is probably not for you. However, if you are like me and my Graceful Touch blog project where building a stronger and stronger backbone of digital success is important to you then WebCEO is without question your number one place to go.
Read full review
Pros
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
  • The support team at WEB CEO are probably one of the best we have come across! They are always on the ball and answer all and any questions we have within a quick timeframe!
  • The on-page optimisations and page scores go quite in depth allowing you to understand what is holding a page back. You can also customise what you want the on-page optimisations to be. There are settings to turn off a ranking factor, extremely handy for certain projects!
  • The internal link structure analysis is extremely useful to help see your most authoritative pages. This enables you to help direct your links to your most important pages and see what pages are linked together.
Read full review
Cons
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
  • We are very happy with WebCEO and they are always responsive and have implemented many of our team's recommendations. Most recently we have suggested they work on a system that would allow for factoring whether a ranking was a local stack, organic, answer box, and provide an at a glance rating. Something like 1-1-1, where each dash would signify a first page ranking, so first dash would be answer box, next local stack, next organic, etc...
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Likelihood to Renew
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Unlike many of the other SEO analysis tools on this list, which focus primarily on your site’s SEO activities, Web CEO digs deeper into company’s online marketing strategy including email campaign, shortened URL service, creating landing page for webinars, social media push activities.
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Usability
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
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The UI is awesome and the recently redesigned the entire product. This isn't like Hootsuite which stays stagnant for years. It looks modern and functions like a modern tool. It can be a little sluggish at times but that is partially due to it querying so much amazing data at once :)
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Reliability and Availability
Semrush available when you need it!
Read full review
No answers on this topic
Performance
SemRush performs well with few errors!
Read full review
No answers on this topic
Support Rating
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
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Most support networks focus on answering questions as WebCEO does. With my experience with WebCEO, I now call those the average support providers. Then there are the exceptional support providers who really go to the next level in making sure you are taken care of. While WebCEO certainly does this I've decided to remove them from qualifying at this level. Instead, I made a whole new category for their support called extraordinarily amazing. They respond in a timely fashion. Offer great value along the way. But then even have fun what with their unnecessary but great graphics that they include in their support. This is the upper edge of everything and leaves me with a huge smile on my face.
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Implementation Rating
I did it by myself and do not have a comment!
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No. The difficulties were much of our own making. The installation of the software was simple and trouble free but our own initial use was less straightforward and we did not thoroughly think through how certain aspects of the system would be used. Thus we had initial inconsistency between different users of the system, which had to be resolved later.
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Alternatives Considered
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
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I used to use IBP which is a very good tool but after many years I found that the benefits of WebCEO's online tools were able to outperform the results that we were getting with other tools. By moving to WebCEO we are able to reduce time spent on individual tasks and use the data compiled to quickly implement solutions on our clients' sites.
Read full review
Scalability
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
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No answers on this topic
Return on Investment
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
  • I would say that as a tool. Web CEO has a decent amount of kick to it. I just think that it is lacking that knockout punch that its competitors have
  • The social metrics and competitor metrics are great, they just don#t have that zing to them. I think some GUI tweaks would move Web CEO onto the next level. It is a pity, as Web CEO is one step from greatness.
Read full review
ScreenShots

WebCEO Screenshots

Screenshot of Project DashboardScreenshot of Keyword ResearchScreenshot of Rank TrackingScreenshot of My BacklinksScreenshot of Site AuditScreenshot of Competitor Metrics