Semrush vs. Yoast

Semrush

748 Reviews and Ratings

Yoast

306 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Semrush	Score8.7 out of 10	N/A	Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…	$139.95 per month
Yoast	Score9.3 out of 10	N/A	Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…	$0 per year

Pricing

Semrush

Yoast

Pro: $139.95
per month
Guru: $249.95
per month
Business: $499.95
per month

Premium: $118.80
per year

Pricing Offerings
Semrush	Yoast
Free Trial
Yes	No
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
No	No

Optional

No setup fee

17% discount for annual pricing.

—

Community Pulse
Key User Insights
	Semrush	Yoast
Considered Both Products	Semrush Todd Underwood Interactive Director in Marketing at The Pepper Group (Marketing & Advertising, 11-50 employees) Chose Semrush We use Yoast SEO from within WordPress sites to help with the effectiveness of individual pages and posts. It has great value due to being built-in to the website. Semrush provides us with a much more detailed analysis though to look at the overall health of the sites and has … Incentivized Helpful? Verified User Chose Semrush Semrush is a little pricey; it works very well and is very useful. Incentivized Helpful? Jorge Jaramillo SEO in Marketing at STRONG STRONG STRONG SAS (Internet, 1-10 employees) Chose Semrush I alternate several tools. But for example, I used to use Moz and Ahrefs, now I only use Semrush for technical issues. For Keywords research I use Semrush and others, to have different sources of information and compare to validate. Incentivized Helpful? Emanuele Pagani Creative Director in Marketing at Kittyhawk (Telecommunications, 51-200 employees) Chose Semrush Price is competitive against BrightEdge but doesn't offer a good keyword/content optimization per page like BrightEdge does. DeepCrawl and WordStream are more technical and not suitable for non-experts. Incentivized Helpful?	yoast.com Emily Hammell Marketing and Communications Manager in Marketing at 502 East Event Centre (Hospitality, 51-200 employees) Chose Yoast Yoast Wordpress SEO Plugins was a little easier to understand and offered a real-time guided plugin that helped me write throughout my drafting process. Semrush was much more helpful as a reporting tool, not so much in content creation. Both tools are useful in different ways, … Incentivized Helpful? David Hoffman Director of Marketing in Marketing at Proteus, LLC (Financial Services, 1-10 employees) Chose Yoast Yoast's free tools compete, with the affordability of the premium plugin making it an even better deal. We briefly used SEMRush due to a partnership with a local SEO firm at my previous position, and while it was also fantastic service, I found that it was significantly more … Incentivized Helpful? Verified User Chose Yoast Yoast Wordpress SEO Plugins is the simple solution that most small businesses are looking for. It gives you quick easy tips that can be followed according to best practices. If you're looking to increase your SEO investment, you can pay for bigger tools like SEMRush that give … Incentivized Helpful? Linda Sasenick Co-Owner in Sales at Self-Employed (Wine and Spirits, 1-10 employees) Chose Yoast From a micro-business perspective, it's cost prohibitive to fund a true "all in one" SEO solution. SEOquake and SEMRush are great for SEO data, site analysis and competitive analysis, but we at this time we want content focus, which is where Yoast shines. Longtail Pro is … Incentivized Helpful? Verified User Chose Yoast Yoast is essentially a light version of SEMRush combined with WPMU Dev. It features the most important on-page optimization features, while SEMRush and WPMU go into more detail. Incentivized Helpful? Jesse Sumrak Senior Content Marketing Manager in Marketing at Keyhole Content LLC (Marketing & Advertising, 1-10 employees) Chose Yoast Yoast is different from other SEO tools because it's the most simple, user-friendly tool and its built straight into WordPress. It belongs there! You don't have to do any copy/pasting or using any other third-party tools. You just draft your content, and Yoast gives you all the … Incentivized Helpful? Verified User Chose Yoast Yoast WordPress SEO Plugins is better than some other apps only because it is integrated into your WordPress. You have everything inside your dashboard. Sure, there are some other more powerful SEO tools, but Yoast is right where you need it. The best way is to use it alongside … Incentivized Helpful? Nabin Poudel CEO (Chief Executive Officer) in Information Technology at Curl Labs (Computer Software, 51-200 employees) Chose Yoast Yoast Wordpress SEO Plugins are very easy to get started. Its suggestion for focus keywords and readability score based on the content helps us to quickly publish search engine-friendly web pages. Unlike other popular SEO products, Yoast plugins are integrated into WordPress … Incentivized Helpful? Lauren Ericksen SEM Analyst in Marketing at Vizergy (Marketing & Advertising, 51-200 employees) Chose Yoast Yoast doesn't even compare to these other products. I would spend more time learning about SEO and doing everything yourself rather than trusting Yoast to do it for you. I chose Yoast only because of the off-platform websites we have and the clients wanted to understand the … Incentivized Helpful? Jeff Smith Owner Principal in Marketing at Montana SEO Services, LLC (Marketing & Advertising, 1-10 employees) Chose Yoast It does not appear to be on the list, but the one SEO plugin that we have tested against Yoast is All In One SEO Pack. After comparing the two we decided on Yoast as we felt that overall it just did a better job. If we didn't have Yoast that would be our second choice. In … Incentivized Helpful? Verified User Chose Yoast Yoast is unique in the sense that it makes implementing SEO recommendations that we pull from the other comparable tools a real breeze! It's simple to use and saves hours that would ordinarily be used for training and can be used for the implementation of recommendations. No … Incentivized Helpful? Jillyn Dillon Founder & Executive Director at Technology Aloha (Marketing and Advertising, 1-10 employees) Chose Yoast Yoast is much easier to use than many of the more advanced SEO tools. That being the case, it is a perfect solution for beginner and intermediate users. Since most of our clients fall into that category, Yoast SEO is a tool that they can feel confident using to optimize their … Incentivized Helpful? Seth Tucker Growth Hacker in Marketing at CourseStorm (Education Management, 1-10 employees) Chose Yoast Ultimate SEO is a pretty good plugin, but it's really meant more for the "power-user" SEO person. For the average user I've found from feedback to be too complicated. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Semrush

Yoast

Comparison of SEO features of Semrush and Yoast
Feature	Semrush 7.9 152 Ratings	Yoast 7.4 60 Ratings
Keyword analysis	8.7152 Ratings	10.050 Ratings
Backlink management	8.2145 Ratings	9.033 Ratings
SERP ranking tracking	8.1148 Ratings	6.019 Ratings
Page grader	7.0127 Ratings	10.054 Ratings
Competitive analysis	8.6147 Ratings	4.024 Ratings
Site audit / diagnostics	8.0148 Ratings	8.041 Ratings
Site recommendations	7.3137 Ratings	10.043 Ratings
Task management	7.090 Ratings	2.022 Ratings

Comparison of SEO Channels features of Semrush and Yoast
Feature	Semrush 8.1 138 Ratings	Yoast 5.0 51 Ratings
Local SEO	8.3126 Ratings	1.940 Ratings
Social SEO	8.0104 Ratings	6.041 Ratings
Mobile SEO	7.7111 Ratings	6.041 Ratings
Global SEO	8.3112 Ratings	6.034 Ratings

Comparison of SEO Platform & Account Management features of Semrush and Yoast
Feature	Semrush 8.7 123 Ratings	Yoast 8.7 47 Ratings
Multi-domain support	8.3113 Ratings	10.020 Ratings
Integration with web analytics tools	9.0117 Ratings	7.343 Ratings

User Ratings
	Semrush	Yoast
Likelihood to Recommend	8.8 (152 ratings)	10.0 (60 ratings)
Likelihood to Renew	9.1 (3 ratings)	10.0 (1 ratings)
Usability	7.7 (8 ratings)	10.0 (2 ratings)
Availability	9.1 (1 ratings)	- (0 ratings)
Performance	7.3 (1 ratings)	- (0 ratings)
Support Rating	9.9 (17 ratings)	7.7 (19 ratings)
Implementation Rating	7.3 (1 ratings)	- (0 ratings)
Product Scalability	9.1 (1 ratings)	- (0 ratings)