SendPulse vs. Everest (Return Path + 250ok)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SendPulse
Score 3.5 out of 10
N/A
SendPulse is an integrated messaging platform providing user communication that includes emails, SMS, web push, SMTP, and user management.. This solution includes 15,000 free emails with up to 2,500 subscribers per month.N/A
Everest (Return Path + 250ok)
Score 10.0 out of 10
N/A
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's…
$20
per month
Pricing
SendPulseEverest (Return Path + 250ok)
Editions & Modules
No answers on this topic
Elements
$20
per month
Elements Plus
$525
per month
Professional
Custom Pricing
Enterprise
Custom Pricing
Offerings
Pricing Offerings
SendPulseEverest (Return Path + 250ok)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing starts from $9 a month and depends on the number of messages sent.
More Pricing Information
Community Pulse
SendPulseEverest (Return Path + 250ok)
Considered Both Products
SendPulse
Chose SendPulse
SendPulse was more professionally developed - the better usability. It was a reason we moved to SendPulse from Pipeline. The main problems were discovered during using this software
Chose SendPulse
For SendPulse's price point, I consider their competition to be the likes of MailChimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), …
Chose SendPulse
This software has many advanced features which make it my favourite email service for sending newsletters. Its UI is very intuitive and easy to operate. Its drag and drop feature can create beautiful emails in very little time. In this software I can send email in specific …
Chose SendPulse
Its campaign editor feature makes it my favourite application for email marketing. It is extremely easy to send a campaign in very less time. And the results are very satisfying. So I switched to this application.
Chose SendPulse
Its integration with sms facility and Viber makes it different from others.
To be very honest I use all three facilities depending upon the content which i need to communicate to my subscribers. I use SendPulse more frequently because of its richness. And it delivers good …
We use SendPulse for different purposes - starting with regular email campaigns and up to push notifications and smart processes for increasing open rate. It's not the only service we use for our email marketing needs, but it's definitely one of the most powerful ones. It was …
Chose SendPulse
SendPulse's artificial intelligence feature and the easy but powerful A/B Testing feature helps us test many subject ideas for our subscribers. The other similar product in the email marketing field doesn't have push notifications on the browser. Push notification is not and …
Chose SendPulse
I transitioned recently from Mailchimp to SendPulse because I love to be able to customise my messages more so that emails are sent at the right time for each customer. This for me is a HUGE advantage that SendPulse provides. Additionally, even with a small list, Mailchimp was …
Chose SendPulse
SendPulse is a great new email provider for your businesses. I have worked with other clients in the past such as Constant Contact and Blue Hornet and haven't found as many talking points as I have with SendPulse.
Chose SendPulse
Sendpulse is a lot cheaper and has unique features like resend capabilities as well as AI options that others just don't offer. For our company, we need to get the best return on our time and money and with sendpulse's pricing and features we do.
Chose SendPulse
For me, it was the obvious choice if we compared SendPulse and MailChimp/MailerLite/Aweber. Some of the competitors don't have SMS/push features, some are too simple (MailerLite), some are too complex or not so intuitive. I always preferred more all-in-one tools, because …
Everest (Return Path + 250ok)
Chose Everest (Return Path + 250ok)
Return Path is the most user-friendly and feature rich platform based on the alternatives that we have evaluated or used in the past.
Chose Everest (Return Path + 250ok)
Litmus does a great job of checking for specific things related to design or spam filtering, but the overall comprehensive approach that Everest (Return Path + 250ok) has by implementing seed listing, list validation, and pixel engagement offers a much stronger solution for …
Chose Everest (Return Path + 250ok)
I don't know of anything that has a patch on what ReturnPath—specifcially certification—offers elsewhere.
Chose Everest (Return Path + 250ok)
As a long-term Return Path client, we haven't ever used any competitor products as we always felt that what we were using was best-available. So when 250ok and Return Path were combined, the best of both is visible within the new Everest umbrella product, Validity Everest …
Chose Everest (Return Path + 250ok)
I looked into some other competitors before 250ok was brought out by Validity, but 250ok seemed like the best fit for the price and features included.
Chose Everest (Return Path + 250ok)
We have used both and they're both excellent systems. 250ok has the edge with reporting and function but Return Path has a bit more data when it comes to Sender Score data. Either is a really good system and I'd recommend either for those looking for a toolset to help resolve …
Chose Everest (Return Path + 250ok)
ReturnPath is best in the industry for managing email deliverability. There are other adequate competitive options, but ReturnPath can offer a custom solution for your brands.
Chose Everest (Return Path + 250ok)
Return Path came with our Salesforce Marketing Cloud implementation. We have not seriously looked at additional tools to complement or replace what we're getting through Return Path.
Chose Everest (Return Path + 250ok)
We have no experience with competitors in the 4 1/2 years I've been with the organization.
Chose Everest (Return Path + 250ok)
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with SalesForce also allowed us to get it at …
Chose Everest (Return Path + 250ok)
It’s cheaper than its competitors and it has dmarc tracking.
Chose Everest (Return Path + 250ok)
After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.

Between Return Path and …
Chose Everest (Return Path + 250ok)
250ok provides much greater insight into email deliverability, compared to email marketing platforms. Typically, email marketing platforms only provide you the following: open rate, clickthrough rate, spam complaints, and bounces. 250ok actually shows you where you're landing …
Chose Everest (Return Path + 250ok)
Return Path and 250ok are meant to do same things but in slightly different ways. Both use seed lists but RP uses panel data while 250ok uses engagement data. RP offers certification and is more expensive while 250ok is more affordable.
Chose Everest (Return Path + 250ok)
Return Path was the first solution that we looked into based on the native integration with Salesforce Marketing Cloud. That was the biggest selling point for us. We didn't do a lot of research on other products but 250ok was one we did look at but ultimately liked Return Path …
Chose Everest (Return Path + 250ok)
Goodmail is no longer available. eDataSource - competitive research of other competitors emails to analyze in one platform - comparable - more money.
Chose Everest (Return Path + 250ok)
We use Exact Target every day as well - While we use these 2 for different functions - both are great to have and essential to our team.
Chose Everest (Return Path + 250ok)
When reviewing competitors to do the audit and to give us insight into our deliverability, Return Path seemed to have a more strategic sense of the issue and they were able to dive deep to get to the root cause, whereas some of the competitors where diagnosing on the phone …
Chose Everest (Return Path + 250ok)
I used to host and manage email internally. I moved this into the cloud with an ExactTarget email marketing hub to manage all of the email being sent. The plus for Return Path is that the white listing features offered are not offered by other vendors or not to the same degree …
Chose Everest (Return Path + 250ok)
We looked at 250ok and Pivotal Veracity. Each has their own perks. Return Path has the best inbox monitoring by far but is the most expensive and that isn't even close. 250ok has the best blacklist monitoring capabilities and was the best priced but the inbox monitoring wasn't …
Features
SendPulseEverest (Return Path + 250ok)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SendPulse
4.0
Ratings
66% below category average
Everest (Return Path + 250ok)
6.1
Ratings
26% below category average
WYSIWYG email editor2.00 Ratings5.00 Ratings
Dynamic content1.00 Ratings5.30 Ratings
Ability to test dynamic content4.00 Ratings6.40 Ratings
A/B testing3.00 Ratings6.50 Ratings
Mobile optimization2.00 Ratings3.30 Ratings
Email deliverability reporting7.00 Ratings8.00 Ratings
List management6.00 Ratings7.00 Ratings
Triggered drip sequences7.00 Ratings8.00 Ratings
Landing pages00 Ratings5.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SendPulse
4.7
Ratings
48% below category average
Everest (Return Path + 250ok)
6.1
Ratings
23% below category average
Dashboards5.00 Ratings7.20 Ratings
Standard reports7.00 Ratings6.70 Ratings
Custom reports2.00 Ratings4.50 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
SendPulse
-
Ratings
Everest (Return Path + 250ok)
8.0
Ratings
0% above category average
URL Validation00 Ratings8.10 Ratings
Link Tracking00 Ratings6.70 Ratings
Image Validation00 Ratings7.60 Ratings
Inbox Display00 Ratings8.50 Ratings
Email Accessibility Tools00 Ratings7.50 Ratings
Spelling and Grammar Check00 Ratings7.80 Ratings
Spam Testing00 Ratings9.00 Ratings
Email Previews00 Ratings9.00 Ratings
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User Ratings
SendPulseEverest (Return Path + 250ok)
Likelihood to Recommend
1.0
(0 ratings)
5.4
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
8.2
(0 ratings)
Usability
3.0
(0 ratings)
7.3
(0 ratings)
Support Rating
9.1
(0 ratings)
9.1
(0 ratings)
Implementation Rating
8.2
(0 ratings)
8.2
(0 ratings)
User Testimonials
SendPulseEverest (Return Path + 250ok)
Likelihood to Recommend
In my department it is very well suited. It is one of the best application for sending weekly newsletters to my clients. I use it to send important market information to my clients on a regular basis. The kind of templates it provides me I fill with adequate information for my clients. It also allows me to present that information in a very organised manner.
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Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
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Pros
  • I feel its User Interface is one of the strengths. It is very simple to operate. It is not necessary for any user to have good knowledge of newsletters design or e-mailer design to make a good and informative e-mail design on this software.
  • Its technical ability to send user's campaign to customer's Inbox is something which one can rely on. Its deliver-ability is almost 100 percent.
  • It gives detailed analysis of any campaign. And this feature is very necessary for any software to help its users to understand the outcome of that email activity. SendPulse is awesome in this feature. It gives you detailed statistics to analyse your campaign. Users can download these statistics in PDF and Excel format also.
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  • Inbox placement data using seed list: It tells you about your inbox placements, spam, missing, and complaints. Very useful data that tells you that you are on the road!
  • Sender score for all I.Ps: Tells you quickly about your I.P score, helps you work fast as you know everything is fine, saves a lot of time.
  • Online support: Support from specialist, have an expert to guide in tough times to suggest options or to support your action strategy.
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Cons
  • I like its Drag and Drop function to design e-mailers but it lacks in some functionalities. Foe example when I write two different contents in a same box I need a line to show separation between my contents in the same box but this feature is unavailable in SendPulse.
  • They should include more fonts. Every product or service needs different kind of fonts to make a right impact on customers. With limited option of fonts it restricts user's creativity.
  • It is good to have templates to give users some idea for designing campaigns but here SendPluse has nothing much to offer. They have very limited number of templates.
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  • A good tutorial on how to leverage it would be helpful. Navigating is easy, but there's a lot of information and it takes a while to understand what everything means.
  • The reporting feature is intimidating, creating anew one isn't as user-friendly as the rest of the interface.
  • I understand what seeds are, but for new users, a very basic tutorial on what they are and why they are used would be helpful. Right now you have to have a baseline understanding of them before using it.
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Likelihood to Renew
Because I love how easy and intuitive SendPulse is.
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Return Path helps us stay ahead of the curve and are a partner in helping us optimize our email program. They also keep us up-to-date on email laws and the changing ecosystem so that we are prepared and ready for changes, whether they're behavioral, legal or technology-driven. I definitely consider Return Path a necessary ingredient to sustaining a healthy email program.
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Usability
I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
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I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
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Support Rating
Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
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Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
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Implementation Rating
When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.
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I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
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Alternatives Considered
For SendPulse's price point, I consider their competition to be the likes of Mailchimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), ConstantContact beats them. For quality/features/value, I'd say Mailchimp is the best option for small businesses.
Read full review
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
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Return on Investment
  • Tapping NRI clients with this software helps me in generating good revenue in last financial year.
  • I grow my NRI database by 60 in last year. And this software played a major role in doing so.
  • It made brand building very easy among my clients.
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  • Return Path has helped me enable better email delivery for our global partners e.g. some of our applications that send email to consumers in Australia or Europe.
  • Some of the functions that we utilized with Return Path were proving to be costly based on what the business needs were for us. That is why we cut back on some of the services we utilized.
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ScreenShots

SendPulse Screenshots

Screenshot of Desktop versionScreenshot of Mobile application for iPadScreenshot of Mobile application for Android

Everest (Return Path + 250ok) Screenshots

Screenshot of Inbox Placement
Understand inbox placement rates by mailbox provider.Screenshot of Competitive Intelligence
Get visibility into what your competitors are doing well, including subject lines, sending patterns, and more.Screenshot of Design Tests
Collaborate, design, and test your email content across devices and mail clients.Screenshot of Reputation Monitoring
Get the most visibility into your sender reputation.Screenshot of Engagement Metrics
Go beyond the basic data provided by your email service provider. Get a holistic look at all the engagement metrics matters to your email program.Screenshot of List Validation
Verify the addresses on your lists aren't dead, wrong, or dangerous before mailing them and protect your sender reputation.