iSpionage vs. Serpstat

iSpionage

Serpstat

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
iSpionage	Score 6.9 out of 10	N/A	iSpionage is a search engine marketing solution built specifically for PPC marketers. It is built around features such as competitor research and campaign monitoring.	N/A
Serpstat	Score 9.0 out of 10	Small Businesses (1-50 employees)	Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize and assess key players in any market. 📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. 🚀 Comprehensive SEO Oversight:…	$59 per month

Pricing

iSpionage

Serpstat

Editions & Modules

No answers on this topic

Individual: $59
per month
Team: $119
per month
Agency: $479
per month

Offerings

Pricing Offerings
iSpionage	Serpstat
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

$59 per user

Additional Details

—

Each plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.

More Pricing Information

Community Pulse
	iSpionage	Serpstat
Considered Both Products	iSpionage Verified User Anonymous Chose iSpionage iSpionage is nowhere near SEMRush (and to a lesser extent SpyFu) in terms of usefulness for competitive intelligence, keyword research, or strategic planning. It has nowhere near the depth of data or level of tools available in other tools. Incentivized Helpful? Verified User Anonymous Chose iSpionage Like any service, iSpionage has some advantages, like more accurate data for those markets it is focused on. Also, iSpionage is easier to use for non-professionals. Also, iSpionage has a better focus on ads your competitors run. Thus the tool is one of those an online marketer … Incentivized Helpful? Verified User Anonymous Chose iSpionage It's a good option to mix into your insights strategy. It's not as comprehensive as other tools we've used, but it can occasionally find angles that may be overlooked by other systems and platforms. Incentivized Helpful? Verified User Anonymous Chose iSpionage SEMRush rules for quick organic insights, but its paid search insights aren't very substantial, it seems to me. iSpionage is the only tool I've seen or heard of that actually pulls in competitor ads and gives an estimated spend. That's pretty amazing—and clients will never stop … Incentivized Helpful?	Serpstat Dustin Day Director of UX development, social media and SEO/SEM Chose Serpstat Serpstat in comparison to a lot of the SEO tools (analysis, testing, tracking, reports, etc.) is a great all in one tool that delivers useful information and is regularly updated. In many cases Serpstat blows the competition away, or works well in unison with the competition. I … Incentivized Helpful? Michał Pliszka Owner Chose Serpstat I used Labrik for audits. For me, Serpstat has more functions and is friendlier to use. Incentivized Helpful? Lisa Sicard Content Manager / Consultant Chose Serpstat I selected Serpstat because it offered a lot of things like SEMRush but for half the money and it offered more than Ubersuggest had been offering. I also loved the support service I received from Serpstat. They get back to you quickly and have answers to your questions. They … Incentivized Helpful? Armand Panganiban Managing Editor Chose Serpstat Serpstat is a great SEO reporting tool on its own that I primarily use for reporting and as an additional reference. The other tools that I use are also good but serve a different purpose. For example, Squirrly and Yoast are WordPress plugins for easy adjustments of onsite … Incentivized Helpful? Newaz Chowdhury Marketing Executive Chose Serpstat Serpstat is a full-service SEO tool with PPC features. Includes on-page and off-page technical elements. Not many tools focus on all features. Most focus on specific niches. Serpstat features all aspects of marketing. Organic and PPC ads. It's very feature-rich. Incentivized Helpful? Drew Harrison Software Engineer Chose Serpstat Moz and Ahrefs are each behemoth in their own right and are certainly two of the top SEO tool companies in the market. While they may outperform Serpstat as far as data goes, Serpstat does offer a lot of features and functionality at a fraction of the price. I would love to … Incentivized Helpful? Evan Laird Senior Growth Marketing Manager Chose Serpstat Serpstat is what I would consider a poor man's SEMRush. Although Serpstat is still a great tool, I feel like it's data (especially in competitive research, and PPC research) isn't as accurate or in-depth as SEMRush. Serpstat is much cheaper which makes it a worthwhile tool for … Incentivized Helpful? Gary Shouldis Founder & CEO Chose Serpstat We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription. Incentivized Helpful? Sam Lepak Head of Digital Marketing Chose Serpstat Compared to the expensive SEMRush, Serpstat is definitely worth the price of $15-$20/month. I'm able to perform nearly all the keyword research and pull similar data that I'm able to as SEMRush without paying a $100/month for it. Serpstat also delivers extremely relevant … Incentivized Helpful? Joe Gatto VP of Marketing & International Business Development Chose Serpstat Serpstat is much cheaper than other SEO tools & just as good. It's the ideal tool for someone who needs more than the free SEO tool, but cannot afford Moz, etc. Any business that does content marketing needs a tool like this, and Serpstat is perfect for small businesses because … Incentivized Helpful? Dragan Nikolic Contributor Chose Serpstat Serpstat is right there with the best SEO tools right now. Their support is great and they're very enthusiastic with new features added every month. While their link index and the number of websites they crawl every month is not as good as Ahrefs or improved Moz, it easily … Incentivized Helpful? Mitch Lee SEO Manager Chose Serpstat Serpstat is up there with the list of industry products, but fails to outshine them. All of the industry tools do the same thing, but each tool has their own features and differentiation that set them apart from one another. Serpstat seems to be the simple or generic version, … Incentivized Helpful? Tim Mack Founder and Ring Master Chose Serpstat I have used Google analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid … Incentivized Helpful?

Features

iSpionage

Serpstat

SEO

Comparison of SEO features of Product A and Product B
	iSpionage - Ratings	Serpstat 9.0 Ratings 15% above category average
Keyword analysis	00 Ratings	10.00 Ratings
Backlink management	00 Ratings	8.00 Ratings
SERP ranking tracking	00 Ratings	9.00 Ratings
Page grader	00 Ratings	10.00 Ratings
Competitive analysis	00 Ratings	8.10 Ratings
Site audit / diagnostics	00 Ratings	10.00 Ratings
Site recommendations	00 Ratings	8.10 Ratings
Task management	00 Ratings	9.00 Ratings

SEO Channels

Comparison of SEO Channels features of Product A and Product B
	iSpionage - Ratings	Serpstat 9.6 Ratings 23% above category average
Local SEO	00 Ratings	10.00 Ratings
Social SEO	00 Ratings	9.50 Ratings
Mobile SEO	00 Ratings	9.00 Ratings
Global SEO	00 Ratings	10.00 Ratings

SEO Platform & Account Management

Comparison of SEO Platform & Account Management features of Product A and Product B
	iSpionage - Ratings	Serpstat 10.0 Ratings 17% above category average
Multi-domain support	00 Ratings	10.00 Ratings
Integration with web analytics tools	00 Ratings	10.00 Ratings

Best Alternatives
	iSpionage	Serpstat
Small Businesses	WordStream Score 6.9 out of 10	Nozzle Score 10.0 out of 10
Medium-sized Companies	WordStream Score 6.9 out of 10	Advanced Web Ranking Score 8.2 out of 10
Enterprises	Adobe Advertising Cloud Score 8.6 out of 10	Dupli Checker (DupliChecker.com) Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	iSpionage	Serpstat
Likelihood to Recommend	6.8 (0 ratings)	9.0 (0 ratings)
Likelihood to Renew	- (0 ratings)	10.0 (0 ratings)
Usability	- (0 ratings)	7.0 (0 ratings)
Support Rating	- (0 ratings)	10.0 (0 ratings)

User Testimonials
	iSpionage	Serpstat
Likelihood to Recommend	A good tool to analyze your own website, the websites of your competitors, and potential partners. It is more than just a tool for SEO and SEM experts. Any marketer can use it. For example, as an HR manager, iSpionage helps me to find good websites to post info about our vacancies. No matter how nice the website is - traffic is a king. Incentivized Verified User Anonymous Read full review	Recently switching domains provided a lot of headaches for our marketing team. However, with Serpstat we were able to locate all our broken links and contact all the editors to be able to update our link. This alone took us from a DR of 25 to 34. Another practical use was for researching keyword volume for our on-page SEO - title tags and meta descriptions. With Serpstat we were able to determine keywords were worthy of us using in these values. Incentivized Sam Lepak Head of Digital Marketing Read full review
Pros	Keyword research. Competitor analysis. Paid search benchmarking. Incentivized Verified User Anonymous Read full review	Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best. Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100. Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress. Incentivized Mitch Lee SEO Manager Read full review
Cons	The Compare Competitor button sounds pretty sweet, but I've never been able to get it to work—it just says it's temporarily unavailable (I've tried it like 30 times over months). Maybe just a browser bug? Dunno I wish there were more exportable data —the overall little chart would be nice, but I guess screenshotting works okay—more chart types would be nice too, or a filter option of data points to throw into that chart. I wish I could export the "Top Ads" widget—you have to just copy paste it I guess...seems like a missed opportunity for quick use Incentivized Verified User Anonymous Read full review	The daily query limit is sometimes frustrating. For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do. Incentivized Tim Mack Founder and Ring Master Read full review
Likelihood to Renew	No answers on this topic	I am very happy with the program and their services. Incentivized Lisa Sicard Content Manager / Consultant Read full review
Usability	No answers on this topic	Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this. Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users. Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
Support Rating	No answers on this topic	I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations. Incentivized Drew Harrison Software Engineer Read full review
Alternatives Considered	SEMRush rules for quick organic insights, but its paid search insights aren't very substantial, it seems to me. iSpionage is the only tool I've seen or heard of that actually pulls in competitor ads and gives an estimated spend. That's pretty amazing—and clients will never stop asking about what kinds of ads and how much competitors are spending Incentivized Verified User Anonymous Read full review	We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription. Incentivized Gary Shouldis Founder & CEO Read full review
Return on Investment	iSpionage has yielded some actionable intel for our organic strategy Incentivized Verified User Anonymous Read full review	Serpstat has allowed us to confidently suggest keywords and SEO friendly updates to clients to implement Serpstat reporting has saved us time when delivering reports to clients Serpstat app integrations allows our other data sources and Serpstat data to be combined to create Reportz (app) for client delivery Serpstat is one of the first places I go to check organic words for content ideas and places to improve our SEO Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
ScreenShots		Serpstat Screenshots