Shopify Plus vs. Webflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Shopify Plus
Score 9.0 out of 10
N/A
Shopify Plus is an eCommerce solution built for enterprise-level companies that enables them to sell online and offline across social channels like Facebook , Pinterest, and marketplaces like Amazon and eBay.
$2,300
per month
Webflow
Score 8.8 out of 10
N/A
Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.
$18
per month
Pricing
Shopify PlusWebflow
Editions & Modules
3-year term
$2300
per month
1-year term
$2500
per month
Basic
$18
per month
CMS
$29
per month
Ecommerce - Standard
$42
per month
Business
$49
per month
Ecommerce - Plus
$84
per month
Ecommerce - Advanced
$235
per month
Offerings
Pricing Offerings
Shopify PlusWebflow
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUp to a 22% discount available for annual pricing.
More Pricing Information
Community Pulse
Shopify PlusWebflow
Considered Both Products
Shopify Plus
Chose Shopify Plus
There are all good for business who are just starting but as the business grows the platform has to be able to scale with it
Chose Shopify Plus
Shopify is more robust and has more functionalities than its competitors like BigCommerce and Kibo. It offers the best UI in the business and the most exhaustive app marketplace ecosystem. It is more cost effective than big system and doe snot require large teams of developers …
Chose Shopify Plus
Shopify Plus is far more scalable and stable. It is much easier to implement, and the time to value is much shorter. Development resources are plentiful and skilled, and the product's user base is so massive that significant testing has been done prior to releasing any updates …
Chose Shopify Plus
Significant improvement. Magento did not have a B2B setting, so you needed to remember and alter the prices manually, and you could not create draft orders, so if you sent a customer a quote and they called up to pay, you then had to quickly create the order whilst the customer …
Chose Shopify Plus
Shopify Plus, once existing data imported awkwardly, handles so much of the basics of running an online shop in way that you know you can rely upon. It still requires many more third party tools to be able to use best-in-class analytics and AB testing.
Chose Shopify Plus
Shopify Plus is the best choice for DTC-oriented brands, especially if you are a leaner team and want more hands-on customization vs relying on an agency to manage your website backend.
Chose Shopify Plus
Shopify Plus is the most advanced and most widely accepted "DIY" website tool. While WordPress has some capabilities and is certainly cheaper, it is still a blogging platform with e-commerce capabilities added later, and you can tell that's what it is when you use it. …
Chose Shopify Plus
Shopify Plus's ease of use compared to Sticky.io was the biggest reason we had switched, and just the sheer customization and available apps allow you to adjust your store without needing to spend weeks custom developing tools.
Chose Shopify Plus
A far more professional approach to e-commerce in general. Servers and the core SSL are taken care of and you're left with a whole host of tools to sell, sell and sell.
Chose Shopify Plus
Shopify is a much easier and more intuitive platform to use.

The mobile focus is outstanding from the other competitors and the capability to modify the store without previous code or experience makes them the best e-commerce platform.
Chose Shopify Plus
Shopify Plus is better supported, more powerful, and has much more ability for customization. Shopify as a platform is also much more stable than others and offers excellent customer support. New features are constantly being rolled out and it has a very large community.
Chose Shopify Plus
Shopify Plus is an all in one service. You are able to keep track of invoices and payments. Shopify Plus also offers options for shipping and connects your tracking number to you order which allows for easy tracking. Your tracking number is also a link which makes it even easier.
Chose Shopify Plus
Shopify Plus has the most robust capabilities of the pure cloud plays and the app store ecosystem is the largest and best.
Chose Shopify Plus
Shopify Plus is the least expensive option.
Apps/plug ins are vast, inexpensive, and relatively easiest to integrate
Least amount of customization, but good for teams with small dev support
Chose Shopify Plus
Shopify had the quickest go-to-market and most robust API among the products we compared. CommerceCloud required a VERY LONG integration phase that we just didn't have time for. BigCommerce fell short on the number of features and API coverage that we needed. Overall Shopify …
Chose Shopify Plus
Netsuite SuiteCommerce, which has a very high cost of ownership, and Magento, which although powerful can be expensive and is too complex for the average eComm requirements. Too flexible can be bad in some cases.
Chose Shopify Plus
Shopify Plus offers a more robust solution than Woo commerce and is easier to train on than Big Commerce. Woo commerce is freeware with no support. Big Commerce offers more SEO features and is a more powerful solution, but harder to remote train users on - lots more …
Chose Shopify Plus
Shopify Plus is WAYYYYYY better than anything else that we have used, and it's not even close. The websites are faster and more reliable, both of which are critical to running an online business. The cost to run is way less. We are running five websites on Shopify Plus for less …
Chose Shopify Plus
I selected Shopify Plus because the clients found it easy to use to manage their website, whenever they needed an update of their website. Shopify Plus is great when it comes to e-commerce websites and should only be used for e-commerce.
Chose Shopify Plus
Our experience with SFCC was fairly poor. SFCC was very expensive, and the ecosystem of partners is very expensive. SFCC is a bit more mature but the time to execute is significantly slower.
Chose Shopify Plus
Shopify Olus is more of a SAAS than the self-managed Magento solution. With this comes a host of benefits such as hosting, security, updates, and new technology that you no longer have to worry about. Specifically, with Shopify Plus, scripts can be very powerful and when …
Chose Shopify Plus
Big Cartel, Magento, Squarespace, Wordpress, Wix, etc are all decent solutions for eCommerce, but none of them features the easy setup, ease of use, simple streamlined dashboard/interface, and customer website experience that Shopify Plus has. Shopify (non plus) alone is a …
Chose Shopify Plus
It doesn't. Shopify has some great features and add-ons. I particularly like the ability for customers to check out quickly with a text authenticator, the theme options, ability to customize the look and feel, and video integration but this is all surface matter. At its core, …
Chose Shopify Plus
While Squarespace has a more sophisticated site theme and template offering, the inventory management, and drop shipping options (while still not perfect, or ideal) makes Shopify Plus the right choice for powering e-commerce businesses.
Webflow
Chose Webflow
Framer is Webflow's closest competitor and has some advantages in the animation department, but Webflow has a bit more brand recognition among clients. WordPress is old-fashioned in its approach, and despite offering site-builder themes and plugins, still doesn't have native …
Chose Webflow
Webflow, in my opinion, is a better tool because it gives you more granular control over tools like Framer and Wix Studio.
Chose Webflow
Webflow is a great replacement for simple websites like WIX & Squarespace. Webflow, in its current incarnation, will never be able to overtake the ubiquity of WordPress pages, it lacks the automation & tooling of Supernova, the design capabilities of Figma, and the design -> …
Chose Webflow
Framer is for designers with no underlying knowledge of how a website works. It's more like designing a website in Figma. Webflow offers a better balance of design features and true website configurations.
Chose Webflow
Webflow is simply more powerful without getting bogged down like other platforms.
Chose Webflow
In my opinion, Webflow has the worst CMS I have used. All the other tools make it much easier to write, format, publish and organize content. There's a lot more flexibility and they have better UX. I would not choose Webflow if given the choice, I would only use it if the …
Chose Webflow
The UI and UX is definitely better. The flexibility on the design is also better. Webflow is more powerful than these tools.
Chose Webflow
It does not compare at all to WIX, in my opinion, it is an insult to them even comparing them side by side. No doubt WIX is 100 times better than Webflow. Wix has features that Webflow lacks and has extra help when needed. In my opinion, WIX customer service is astonishing …
Chose Webflow
We loved the feature set and extensibility. It's a little pricey but when we have the time to devote to a project it shows why Webflow is such a good fit. Of course there are lots of other things you can use it for, but it's been working for us for one-off marketing projects.
Chose Webflow
The code quality and speed can't even be compared to Elementor; Webflow is simply a much better tool. Instapage has a cool feature for dynamic landing pages, which changes according to Google Ads Keyword, which I miss; however, amazing webflow community members recreated that …
Chose Webflow
I would not say it has substitutes for all features of the other platforms, but overall it is better to use and implement. I would like to see Wix's user management, Shopify and WooCommerce's shop features, and WordPress' ability to host big enterprise blog management. The …
Chose Webflow
A lot more design control and easier to create a custom site, and then also to scale that site going forward. There's a lot about WordPress I miss, though, when it comes to managing a blog—user permissions, SEO control, edit HTML version of posts.
Chose Webflow
Compared to other closed platforms like Squarespace or Shopify, Webflow is much more developer friendly and customizable. The CMS is easier to use and much more flexible to design and develop in. Price points between the 3 are similar. Most of the 3rd party integrations for …
Chose Webflow
Webflow falls somewhere in between Wordpress as a most basic theme-based platform and HubSpot CMS Hub, which has nearly unlimited capabilities. The ease and pricing are a win for HubSpot but we still use and host sites using Wordpress as that is often a client's desire for …
Chose Webflow
Webflow is unmatched in its design customization and code output quality.
Chose Webflow
So, Webflow gave me the freedom that other platforms didn't in terms of not needing to code (in comparison to WordPress), and the site looks like a professional page rather than a generic average one, and then in terms of having more than just writing key findings (in …
Chose Webflow
Webflow is more comprehensive, so it is also a little bit harder to use. I selected Webflow because its component-based approach allows me to change content once, and it updates across multiple pages, which has saved me a significant amount of time. Sometimes, it can be …
Features
Shopify PlusWebflow
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Shopify Plus
8.6
Ratings
9% above category average
Webflow
-
Ratings
Product catalog & listings9.50 Ratings00 Ratings
Product management8.30 Ratings00 Ratings
Bulk product upload6.50 Ratings00 Ratings
Branding8.20 Ratings00 Ratings
Mobile storefront9.60 Ratings00 Ratings
Product variations9.20 Ratings00 Ratings
Website integration8.90 Ratings00 Ratings
Visual customization9.20 Ratings00 Ratings
CMS8.20 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Shopify Plus
8.4
Ratings
9% above category average
Webflow
-
Ratings
Abandoned cart recovery7.40 Ratings00 Ratings
Checkout user experience9.40 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Shopify Plus
9.6
Ratings
15% above category average
Webflow
-
Ratings
eCommerce security9.60 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Shopify Plus
8.3
Ratings
7% above category average
Webflow
-
Ratings
Promotions & discounts8.70 Ratings00 Ratings
Personalized recommendations8.30 Ratings00 Ratings
SEO7.90 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Shopify Plus
8.5
Ratings
6% above category average
Webflow
-
Ratings
Order processing9.00 Ratings00 Ratings
Inventory management7.20 Ratings00 Ratings
Shipping8.60 Ratings00 Ratings
Custom functionality9.10 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Shopify Plus
-
Ratings
Webflow
7.1
Ratings
13% below category average
Role-based user permissions00 Ratings7.10 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Shopify Plus
-
Ratings
Webflow
7.0
Ratings
8% below category average
API00 Ratings7.00 Ratings
Internationalization / multi-language00 Ratings7.00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Shopify Plus
-
Ratings
Webflow
9.3
Ratings
19% above category average
WYSIWYG editor00 Ratings10.00 Ratings
Code quality / cleanliness00 Ratings10.00 Ratings
Admin section00 Ratings10.00 Ratings
Page templates00 Ratings10.00 Ratings
Library of website themes00 Ratings10.00 Ratings
Mobile optimization / responsive design00 Ratings10.00 Ratings
Publishing workflow00 Ratings9.00 Ratings
Form generator00 Ratings5.00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Shopify Plus
-
Ratings
Webflow
7.9
Ratings
7% above category average
Content taxonomy00 Ratings8.60 Ratings
SEO support00 Ratings9.80 Ratings
Bulk management00 Ratings7.10 Ratings
Availability / breadth of extensions00 Ratings8.00 Ratings
Community / comment management00 Ratings6.00 Ratings
Best Alternatives
Shopify PlusWebflow
Small Businesses
Ecwid by Lightspeed
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Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
Shopify PlusWebflow
Likelihood to Recommend
9.5
(0 ratings)
8.8
(0 ratings)
Usability
9.5
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
1.0
(0 ratings)
Performance
-
(0 ratings)
1.0
(0 ratings)
Support Rating
10.0
(0 ratings)
6.5
(0 ratings)
Product Scalability
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
Shopify PlusWebflow
Likelihood to Recommend
Shopify Plus makes order management simple and less error prone. Connecting our ERP allows us to seamlessly manage our product listings, fulfill orders, and sync customer data. Limitations to the number of product variants requires attention from our staff to make sure our products sync without issue. Other than being arbitrary, there's really no need to limit the number of product variants.
Read full review
The good outweighs the bad. I love how my webpage works, and it fulfills everything that I was trying to accomplish. The ability to tag and distribute content across the site saves a lot of time and energy. I just wish that custom elements were easier to reuse across pages and that it weren't so hard to figure out. This tool is better suited for someone who knows what they are doing, rather than a beginner.
Read full review
Pros
  • Scales incredibly well. Forget about hardware concerns, load balancing, downtime, etc. and focus on eCommerce. We've seen merchants go from a few thousand dollars per month to having million dollar days, all on Shopify without having to worry about performance or scaling systems.
  • Great new features consistently being added, ahead of the curve on almost everything
  • Solid API to build on and work with, a few annoying quirks here and there for super complex use cases but overall very well documented and works well
  • Most Merchant Success Managers are good and genuinely want to be helpful
  • A fantastic user interface, very logical and easy to use
  • Tons and tons and tons of out of the box integrations. Easily the best integration marketplace of the e-commerce platforms. There's an app for that.
Read full review
  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
Read full review
Cons
  • The Account Managers/Reps have become more scripted and seem like they are busier and handling more clients than before. It doesn't seem as personal and special anymore like when we first upgraded to Plus.
  • Shopify still has missing features in their software that might not have an app in their app marketplace available that fills this void.
  • The 24/7 support doesn't seem as dedicated as they once were.
Read full review
  • The Content Management System needs improvement. In my experience, it's very difficult to organise all our content at big volumes. We want to create a resources section where we can categorize our content but there isn't an easy or intuitive way to do it
  • In my opinion, it's incredibly difficult to create tables in an article
  • You have to do custom coding for anchor links within an article and it's time consuming and, in my opinion, super annoying
  • Website designs are not responsive we need to keep designing a separate mobile version
  • In my opinion, Formatting content in articles is annoying compared to other CMSs like Wordpress, Shopify, Wix, Blogger, etc. Worst experience I've had.
  • Changes to the nav bar on the homepage do not reflect universally, we needed to do the same changes all over again for our blog and mobile
  • Content editors need to keep logging in every time they add content
Read full review
Likelihood to Renew
No answers on this topic
It's the perfect balance of GUI and code control
Read full review
Usability
Shopify Plus is intutive as stated previously. It's easy to find what we want and edit (reports, products, online store theme, etc...) You dont need to have a ton of coding experience to be able to get a website up and running on Shopify Plus. The reason I wont give a 10/10 and gave an 8 is because I do think it is heavily realiant on app and it can open up a can of worms with the amout of apps that are out there, their costs, and which one to chose. There are also some internal limitations as stated previously with discounts and personalized message for different customer groups. But overall, it is a good platform that I recommend.
Read full review
With a little education, I find Webflow incredibly easy to use. As previously mentioned, the Webflow University video library is amazing so anything you need help with is already available. That said, I do feel like it is a relatively steep learning curve and would be even steeper for someone who is completely new to Web Development, which is why I gave it the score I did.
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Reliability and Availability
No answers on this topic
In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
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Performance
No answers on this topic
In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.
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Support Rating
Always are quick to answer our questions and help us find a solution
Read full review
I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
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Alternatives Considered
Shopify Plus is an all in one service. You are able to keep track of invoices and payments. Shopify Plus also offers options for shipping and connects your tracking number to you order which allows for easy tracking. Your tracking number is also a link which makes it even easier.
Read full review
So, Webflow gave me the freedom that other platforms didn't in terms of not needing to code (in comparison to WordPress), and the site looks like a professional page rather than a generic average one, and then in terms of having more than just writing key findings (in comparison to medium) like a site that feels unique and sophisticated. Finally, all in all, Webflow is harder at start but the results are eye pleasing and its totally worth the time.
Read full review
Scalability
No answers on this topic
I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.
Read full review
Return on Investment
  • Definitely makes selling on multiple platforms easy, saving us time and effort.
  • Keeps all of our business in one place, saving us money on other apps to manage each aspect.
  • Automatically flags potential fraudulent orders, preventing us from accidentally shipping to a scam.
  • During our busiest months, we don't see any slowdowns, which allows us to go full throttle with all ads and marketing without worrying about whether or not the software can handle it.
Read full review
  • Work quality output has improved as Webflow helps bridge the gap between design and development.
  • Lower overall development costs mean more client budget can be allocated to strategy and creative.
  • Faster turnarounds result in shorter billing cycles, which improve agency cashflow.
Read full review
ScreenShots

Shopify Plus Screenshots

Screenshot of The home screen of your Shopify admin, including proactive home cards and reporting and live view insights.Screenshot of Your Shopify Plus store is ready for mobile commerce. Customers can browse and buy from your store with an optimized experience on device.Screenshot of Editing products across sales channels.Screenshot of Easily edit colours, typography, settings, and drag and drop sections for each of your store's templates with the theme editor.